Original Research Paper Volume-7 | Issue-9 | September-2017 | ISSN - 2249-555X | IF : 4.894 | IC Value : 79.96 Language A STUDY ON THE IMPACT OF KANNADA NEWSPAPERS ON KERALA BORDERLINE KANNADIGAS Photographer/Artist Mangalore University Dakshinaa Kannada Managalore Karnataka Nithish .P India Dr.Jagadish JR Researcher University of Mysore Mysore Karnataka India KEYWORDS : . Introduction: Kahale' and 'Kasaragod Samachara' was published, after which 'Nada Newspapers have played a prominent role in imparting information Premi(1964)', 'Ajantha(1966)' and 'Lalitha(1966)' was published. and timely news before and after independence. Apparently, In the modern society no other media is as strong as the print media. Any The third phase began in the year 1980. By this time, almost 30 information which seems to be important is communicated through newspapers were published. In 1984 'Gilivindu' an evening newspaper newspaper. The history of newspaper is not only limited to the was started which lasted for several decades. In the same year, an broadcasting of Information and knowledge but also political, social, annual newspaper named 'Prathi Surya' was started in Kanhangad cultural and religious limitations. It is been acting as a watch dog of which was later shifted to Kasaragod. society to solve the problems of the people. The era of Kannada newspaper was started in 1843. A Christian Missionary father called by Main Kannada Newspapers name Harman Mogling published ever rst Kannada newspaper Prajavani called “Mangaluru Samachara.” The era of Kannada news papers Prajavani is one of the Kannada's famous daily newspapers. This which started then had greater development gradually . Today there are newspaper is very much popular in Dakshina Kannada. Padasampadha hundreds of newspapers in Kannada. Newspaper one of the most and Chinakuruli are the popular columns and comics of this pivotal tool for dissemination of news and views for the development newspaper. Political and nancial issues that are published in of the mass media . It includes daily newspapers, periodicals and Prajavani are discussed internationally. magazines. It is providing an Education, information, awareness and entertainment for the readers. The main objective of newspapers is to History: develop a bridge between the common people and the authorities. The Prajavani is one among the main newspapers published after objective of a newspaper is to be multiple and wide developing society. independence in 1948. Prajavani started along with the English daily Newspapers are broadly dispose four primary works like news, Deccan Herald and rapidly gained popularity in 1948. The printers review, entertainment and advertisement. Ltd, of Shri K. N. Guruswami started this newspaper. On 10th October Prajavani completes 60 years. Present editor of Prajavani is K. N. Journalism in India Shantha Kumar. The supplementary includes poems, reviews, Journalism in India started during the pre-independence period. children's page, cultural and social issues. A supplement called Metro Newspapers began in Kolkata, Madras and Mumbai. The father of on Monday, Tuesday on sports and education, Wednesday on science, Indian Journalism is James Augustus hickey. In 1780, he published the Thursday on Karnataka tourism, Friday on entertainment and lm is rst ever newspaper of India, “Bengal gazette” after which in 1780 circulated. second newspaper was published by Bernard Merink and Peter Reed called “India gazette.”From then onwards, Indian Journalism has Vijayavani grown to be huge and today there are more than 1 lakh newspapers Vijayavani is today's number one newspaper which started on April published in more than 95 languages. 2012 and is published in Bangalore, Hubli, Vijaypur, Mysore, Gangavathi and Chitradurga, Shivamogga and kalaburgi.The Kannada journalism speciality of this newspaper is that all the pages are coloured.It brings Karnataka situated in southern west region of India, which is bounded out issues of literature, lifestyle, horoscope, cinema, travel, health and by the states of Goa and Maharastra to the north, Telangana to the east, education.It is published by VRL group and owned by logistics tycoon, Tamilnadu to the south east, Kerala to the south and by the Arabian Sea Vijayanandh Sakeshwar. The newspaper consist of 16 pages which to the west. has the publicity of more than 8 lakh and stands rst among all the other newspapers The growth Kannada journalism started in old Bombay and old Mysore where there were more number of people who use to speak Udayavani Kannada language. perhaps, made a way for ourishing of Kannada Udayavani is one among the widely published newspapers. This newspaper in Bellary . The origin of Kannada newspapers has led to publishes from Manipal media network.Udayavani is widely several arguments. Some of those say's that Bellary was the rst place published in Manipal, Bangalore and Mumbai of origin, where as few say it was in Mangalore. The history has it that, in 1823 the rst Kannada news paper was published in Bellary then History: few of the German fathers took the newspaper to Mangalore and Udayavani was started on January 1st 1970. From then till 2006 the settled there. In 1943, the newspaper was printed in Basel mission editor of the newspaper was T. Sathish Pai who is also the owner of the press, Mangalore and the same name was continued. Later due to few then Manipal printers and publications, now Manipal media networks. reasons it was changed as Mangaluru Samachara in 1865. In 1993, it started its branch in Bangalore. For initial 6 years Eshwar Daithota was the administrative editor of the newspaper. Presently Dr. The rst weekly kannada newspaper called Karnataka prakashika was Poornima is the administrative editor. The sister publication of started in 1865. Earlier in 1857 with the inspiration of Krishna Raja Udayavani is Tushara(1973)yearly, Rupa Tara (1976) monthly, Wodeyar this newpaper was called as vritantha bodhini which was then Taranga (1982) weekly and tunturu for children.It is also available as changed to Karnataka prakashika in Bengaluru e-paper. UdayaVani was the rst to start columns on a daily basis.Late. Kumar. Shi. Haridas Bhat and Prof. C.N. Ramchandhra were also Kannada Journalism in Kasaragod writing columns for this newspaper. Equipped with modern Kannada journalism in Kasaragod began in 19th century. In the year technologies it has won more than one National level awards for clean 1929, the rst newspaper named 'Sahithya' was published, which was and neat print. followed by an annual newspaper named 'jyothi” in 1935 and 'Pravasi' in 1939. In the second phase, “Navachethana', 'Kasaragod Kannada Kannada Prabha 584 INDIAN JOURNAL OF APPLIED RESEARCH Volume-7 | Issue-9 | September-2017 | ISSN - 2249-555X | IF : 4.894 | IC Value : 79.96 Kannada Prabha it is one of the main Kannada newspapers. It is 64 respondents were picked from Kasaragod and manjeshwara block published from the famous Indian Express group which is presently as there was more number of kannadigas in the locality and only 30 published in Bangalore, Mangalore, Shivamogga, Belgavi, Hubli and each respondent from other blocks. The information is collected only Gulbarga in 3 sections.Kannada Prabha has given a huge contribution after making sure that the respondents were all kannadigas. The to kannada literature and cinema. Senior journalist V. N. Subharao, respondents consisted of doctors, lawyers, teachers, farmers, who rst worked under Deccan Herald and now for Indian Express, has businessman and students. played a prominent role in forming of this newspaper.The rst editor of Kannada Prabha was N.S. Sitharam Shasthri and the sub editor was Analysis of the study K.S. Ramakrishna Moorthy who was a multitalented personality. The analysis will be undertaken after considering the scientic and mathematics information. The answers obtained from main questions Vijaya karnataka were explained under various tables in percentage. The entire Vijaya karnataka is a Kannada newspaper published from a number of questionnaire was divided into two main heads. The rst head cities inKarnataka and is the number one news paper in Kannada consisted the personal information of the respondents and the second Language. It is published from Bengaluru, Hubballi, Mangaluru, consisted questions regarding the study. The respondents were Shivamogga, Kalaburagi,Gangavathi, Belagavi, Davanagere, Hassan, categorized on the basis of gender, age, education, occupation and Chitradurga etc. This was started by VRL group, headed by Vijay income through which the impact of newspapers on those kannadigas Sankeshwar, entrepreneur-cum-politician in October 2000. The were analyzed. newspaper along with sister publications (Vijay Times) was purchased by the Bennett, Coleman & Co. Ltd., publishers of India's leading Objectives newspaper, The Times of India during 2006.The editor of the To understand the impact of Kannada newspapers on Kerala border newspaper Thimmappa Bhat frequently upgraded the newspaper line kannadigas which led to the success. Under his guidance the newspaper has Ÿ Specic objectives reached to a different level. Former Editors: Eshwara Daithoota, Ÿ To test the use of Kannada newspapers by Kerala borderline Mahadevappa, Vishweshwara Bhat, E. Ragavan. Kannadigas. Ÿ To know the acceptance of Kannada newspapers among the On 1. April. 2012, Vijaya karnataka launched its website after which borderline kannadigas. the mobile version was launched. This development has gained Ÿ To know which of the present