SPORTS TECHNOLOGY IN AUSTRALIA FLANDERS INVESTMENT & TRADE MARKET SURVEY Marktstudie /////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// SPORTS TECHNOLOGY IN AUSTRALIA State of Play 2020 //////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Flanders Investment & Trade Australia Pty Ltd 103/838 Collins Street Docklands VIC 3008 Australia T +61 3 96 14 09 80 E [email protected] www.flandersinvestmentandtrade.com TABLE OF CONTENTS 1. EXECUTIVE SUMMARY .................................................................................................................................................... 4 COVID-19 impact update ......................................................................................................................................................................................... 5 2. AUSTRALIAN MACRO-FACTOR ANALYSIS .......................................................................................................... 7 Demographic factors .................................................................................................................................................................................................. 7 Economic factors ......................................................................................................................................................................................................... 8 3. SPORTS IN AUSTRALIA ................................................................................................................................................. 10 Sector overview ......................................................................................................................................................................................................... 10 Types of players in the field ................................................................................................................................................................................. 11 Most Popular Sports ................................................................................................................................................................................................. 12 Major Sports Entities ................................................................................................................................................................................................ 14 Major Sports Events ................................................................................................................................................................................................ 20 3.5.1 Player Sports ................................................................................................................................................................................................................. 21 3.5.2 Cricket ............................................................................................................................................................................................................................... 24 3.5.3 Spectator Sports ......................................................................................................................................................................................................... 25 3.5.4 Special events .............................................................................................................................................................................................................. 25 Horse and Dog Racing ............................................................................................................................................................................................ 28 3.6.1 General ............................................................................................................................................................................................................................. 28 3.6.2 Major Industry Players .......................................................................................................................................................................................... 30 3.6.3 Major Events ................................................................................................................................................................................................................. 32 4. SPORTS INFRASTRUCTURE ....................................................................................................................................... 33 Funding ............................................................................................................................................................................................................................ 33 4.1.1 Government .................................................................................................................................................................................................................. 33 4.1.2 Private Sports Clubs and Educational Institutes ................................................................................................................................... 35 Existing Infrastructure ........................................................................................................................................................................................... 35 4.2.1 Victoria ............................................................................................................................................................................................................................ 35 4.2.2 New South Wales ...................................................................................................................................................................................................... 37 4.2.3 Other states .................................................................................................................................................................................................................. 39 Sports and Athletic Field Construction ....................................................................................................................................................... 42 4.3.1 General ............................................................................................................................................................................................................................. 42 4.3.2 Products segmentation ......................................................................................................................................................................................... 43 4.3.3 Markets segmentation ............................................................................................................................................................................................ 45 4.3.4 Major Industry Players ........................................................................................................................................................................................... 46 5. SPORTS TECHNOLOGY IN AUSTRALIA ............................................................................................................... 49 Overview ........................................................................................................................................................................................................................ 49 5.1.1 Wearable fitness technologies .......................................................................................................................................................................... 50 5.1.2 Disability Sports Technology............................................................................................................................................................................... 51 5.1.3 Data analytics and Artificial Intelligence ..................................................................................................................................................... 51 5.1.4 E-Sports ............................................................................................................................................................................................................................ 53 Trends ............................................................................................................................................................................................................................... 54 Startups Ecosystem - Victoria ........................................................................................................................................................................... 55 5.3.1 SportsTech cluster ecosystem ........................................................................................................................................................................... 55 5.3.2 SportsTech startups segmentation ...............................................................................................................................................................