16.5 million households at your reach 1 • Vast selection of modern entertainment from every corner of Europe. • A whirlwind tour across Europe through movies, series, documentaries and music specials. • Reach the wealthiest audience in Latin America 2 Argentina 3,950,000 Brazil 1,300,000 Caribbean 300,000 Central America 320,000 Chile 580,000 Colombia 1,650,000 Ecuador 100,000 Paraguay 60,000 Peru 700,000 Mexico 6,470,000 Uruguay 390,000 Venezuela 740,000 Total LATAM 16.560.000 Households 3 Source: Operators– October 2013 ALL PAY TV CHANNELS RANK PAY PERSONS 25-49 HIGH+MEDIUM Channels Pan Brazil Argentina Mexico Regional Eurochannel 0.02 0.02 0.01 0.03 Max 0.01 0.01 0.02 0.00 CNN International 0.01 0.01 0.00 0.01 Sony Spin 0.01 0.01 0.01 0.03 Syfy 0.01 0.02 0.01 0.02 4 Sources: Ibope / EGM / TGI. Universe: All Pay TV Channels - March 2012. 53% Socio Economical Strata 36% 53 % of all Eurochannel viewers are among the top 10% wealthiest of their country. 6% 5% 56% 44% Top 10% Next 20% Next 30% Bottom 40% Age Groups 8% 11% 12-19 y/o 20% 17% 24-24 y/o Our audience’s average ages: 25-34 y/o 36 Male 35-44 y/o 33 Female 45-54 y/o 24% 20% >55 y/o 5 Source: TGI Latin America Reach an AB+ audience Eurochannel viewers are Wealthy: 53% of all Eurochannel viewers rank in the top 10% of their countries. The highest index of any cable channel. Opinion leaders: 25% work for a big company. 32% of them are decision makers. Educated: 15% have a PhD. or a master. 38% have a superior degree from a university Purchasing power: three times superior to the average. 6 Source: TGI Latin America 7 FRANCHISE 8 Thrilling Shows From The Heart Of Europe Every week, our viewers find something exciting on Euroseries, an exclusive collection of gripping dramas never seen before in their country. Stories to remember Eurocinema brings a banquet of amazing European films, from unforgettable classics to the latest hits straight from Europe’s best and brightest filmmakers. 9 A Private Showcase A collection of A-list artists including bands such as U2 and Phil Collins, performing alongside hottest up- coming acts like Ed Sheeran and One Direction. Revealing the Hidden Treasures Of Europe A riveting experience of the fascinating world of European craftsmanship and traditions – from the sculptures of Greece to the traditional Tuscan cuisine. 10 Going behind the scenes Eurochannel brings its viewers into the most important film festivals in Europe. An all- access pass the Cannes, Karlovy Vary, Venice, and Berlin film festivals. An Unforgettable Journey Traveling to Europe has never been so easy. Eurotravel takes the viewers on a trip across the most breathtaking cities and country-sides in Europe without enduring long plane flights. 11 ONE MONTH, ONE COUNTRY • Several times a year for a whole month, Eurochannel dedicates a major part of its programming to one European country. • This event gets a large amount of media coverage. • During this special event, Eurochannel presents all aspects of this country through movies, documentaries and music. 12 Italian Month The Italian Month is a trademark every year for both Eurochannel and our viewers. This special event is a unique opportunity to meet Italy’s important characters, travel around its cities, share its traditions, love its cuisine, and meet its artists. 13 German Month Germany has become a truly cosmopolitan nation and its entertainment highlights a new era of rich social and cultural diversity. Germany has become a breeding ground for the hottest new artists, actors, musicians, and directors, each of them breaking new ground. In October, Eurochannel highlights the best of their work. 14 Finnish Month The Finnish Month bestows a unique opportunity to plunge into the intriguing Finnish culture with a wide and hand- picked exclusive programming. The viewers are treated with the uniqueness offered by Finnish established and upcoming directors, actors and musicians. The Eurochannel Finnish Month is one of the most awaited events of TV for our viewers. 15 Future countries Based on the same model of the Italian, German and Finnish Months, Eurochannel works keenly alongside sponsors to bring new and exciting new countries. The idea of a full immersion in a country to know a new culture in an entertaining way through its cinema, TV shows and music artists is a tempting opportunity Eurochannel viewers are always eager to experience. 16 EUROCHANNEL SHORT FILMS TOUR • The Eurochannel Short-Films Tour is an authentic look at Europe through the silvery lens of cinema. • Every year, Eurochannel screens thousands of short films from all over Europe, all around one theme: love, laugh, etc. • The art and culture of Europe is as diverse as it is entertaining, and every conceivable type of film is here : from comedies to thrillers, black and white horror or animated adventures. A veritable smorgasbord of exciting cinematic shorts. • After their TV premiere, the short-films selected are usually screened in national embassies, cultural institutes, universities, independent theaters, in different countries where we are present. 17 Eurochannel is present on local media and events to reach an even wider audience through special operations. Our clients can be associated to these special operations in order to strengthen their local approach. 18 Every year, Eurochannel selects some of the best bite-sized cinema of Europe to present the Eurochannel Short-Films Tour. This special event, promoting the new European talents of acting and filmmaking is also taken to local venues in cities such as Sao Paulo, Bogotá, Buenos Aires, Santiago, Lima, Mexico D.F., Guadalajara, among others. 19 20 WEBSITE Eurochannel.com is the place to showcase our new programs, invite viewers to win music albums with contests, inform about Eurochannel events, and much more. 21 EUROCHANNEL GUIDE Every month our programming lineup is listed on the Monthly Guide offering our programming highlights for the month, complete daily listings of the programs, and exclusive interviews with the actors and directors of the biggest films. Each country has its own edition. 22 SOCIAL NETWORKS Eurochannel is present on social networks across the web to do something more than connecting viewers; we engage with them in a one-to-one level delivering the content they love. 6 Facebook fan pages 150,000 fans 4 Twitter accounts 100,000 followers Argentina Brazil Argentina Mexico Brazil Central America Mexico South America Colombia Colombia 23 Sources: statistics by October 20th 2013. 24 TV SPOTS Easy, fast and effective! • A simple and direct option to target viewers. • With content provided by the advertiser, our viewers covet for the innovative and matchless services or products shown. • Campaigns are tailor-made to suit and reach the best target for the product according to budget. • From TV spots in Prime Time with any series, to specials packages of TV series, movie, or documentary related to the product or service, Eurochannel will find the best solution to accomplish your marketing goals. 25 SPONSORED PROGRAMMING Reach the audience you want. A unique opportunity to reach the audience you want through their favorite movie star, TV show, or music artist. With the Sponsored Programming, Eurochannel will associate and endorse your brand with an artist, show or film to suit the product needs and appeal to the viewers desires and feelings. Sponsored programs, as part of our regular programming, include: • Dedicated opening and closing billboards of all broadcasts of the sponsored program. • Production of specific spot with your logo and packshot. • Promotion by our press and communication agencies. • Presence in our Programming Highlights sent to the press. • Dedicated pages on the Eurochannel Guide. • Dedicated pages on our website. HBO - Game of Thrones sponsored programming billboard The brand will be featured in every communication sent by Eurochannel around the Sponsored Programming show. 26 ADVERTORIALS Showcase your product on Prime Time • Advertorials are a one-of-a-kind solution to reach and show to your desired audience the matchless benefits of a specific product. A unique opportunity for a prime- time in-depth product demo of your product! • • Advertorials can be produced by Eurochannel. All productions will be made with material provided by the client and aired upon approval. • • Advertorials will be up to 3 minutes longs and will be aired up to twice a day. Samsung Galaxy Tab 10.1 Advertorial 27 ONLINE Reach your target wherever they are! • If your marketing goals are focused on the new technologies and social networks, this is the perfect solution. • Eurochannel will invite its viewers to experience the benefits of your product through a special on-line holistic campaign. 28 29 S. PELLEGRINO ITALIAN MONTH • Since 2010, Eurochannel and S. Pellegrino set up together every May the pan-regional event celebrating Italy: the S. Pellegrino Italian Month. • In 2010, 2011 and 2012, S. Pellegrino offered Latin America an amazing trip through Italy full of nostalgia, thrills and emotions. • Thanks to a fruitful cooperation, the three editions of the S. Pellegrino Italian Month have been an outstanding and growing success. • Viewers understood they could “Live in Italian” by drinking S. Pellegrino. Trailer for 3rd edition of S. Pellegrino Italian Month Trailer to promote S. Pellegrino programming event: 50 World Best Restaurants 30 HBO – GAME OF THRONES In 2011, Eurochannel used its own medieval show The Fortress to promote to its viewers Game of Thrones with an exclusive sneak preview immediately after the show. Once The Fortress ended his run on Eurochannel, these viewers were the first one tuning in on HBO Latin America’s Game of Thrones for their medieval fix! Production of a billboard to invite the viewers to stay tuned at the end of The Fortress episode: Spanish Billboard / Brazilian Billboard 31 INDIA TOURISM BOARD • Incredible India and Eurochannel launched an emotions-appealing on- line campaign called FEEL THE THRILL OF INDIA, • With a unique strategy of web content showing the amazing adventures India has in store for Latin American tourists, our viewers understood that India was at their reach and had unique excitement waiting for them.