ALL IN GOOD TASTE: SAVOR THE FLAVOURS OF TAIWAN GASTRODIPLOMACY CAMPAIGN IN PROMOTING ITS NATION BRANDING IN CANADA (CASE STUDY: THE ANNUAL TAIWANFEST IN VANCOUVER AND TORONTO 2010-2013) By EKA SAPUTRI ID No. 016201400053 A thesis presented to the Faculty of Humanities President University In partial fulfillment of the requirements for Bachelor Degree in International Relations Major in Diplomacy Studies 2018 i ii iii DECLARATION OF ORIGINALITY ABSTRACT Title: All in Good Taste: Savor the Flavours of Taiwan Gastrodiplomacy Campaign in Promoting its Nation Branding in Canada (Case Study: The Annual TAIWANFest in Vancouver and Toronto 2010-2013) By: Eka Saputri Taiwan well known with its culinary treasure. Departing from its culinary treasure for global gourmand, Taiwan has an interest in using its food treasures to promote its nation brand. Gastrodiplomacy has become one of the efforts of public diplomacy taken by Taiwan and can form a positive perception of foreign public in his country. With the existence of One China Policy, Gastrodiplomacy is a big step taken by Taiwan to emphasize that Taiwan and China are different. Taiwan utilize the wealth of its country's food to take the hearts of foreign communities through the introduction of Taiwanese signature dishes to foreign communities in this case is in Canada, so that Taiwan can be recognized as a country. The purpose of this research is to know what steps are taken by Taiwan in promoting its country through gastrodiplomacy. The research method used in this study is a qualitative method with descriptive-analytical approached to describe and analyze the case study of Gastrodiplomacy Taiwan through TAIWANFest 2010-2013. Gastrodiplomacy undertaken by Taiwan concern in conducting several aspects each year which are cooking demonstration, night market, introduction of Taiwanese restaurant, and also cultural exhibition. The results of this study indicate that one of the public diplomacy efforts of Gastrodiplomacy undertaken by Taiwan succeeded in promoting its nation branding in Canada, proved by the continued substantive relations between Canada and Taiwan even without official diplomacy. Key Words: Gastrodiplomacy, Public Diplomacy, Nation Branding iv ABSTRAK Judul: Kampanye Gastrodiplomasi Taiwan All in Good Taste: Savor the Flavours dalam Mempromosikan Citra Negaranya di Canada (Studi Kasus: Festival Tahunan TAIWANFest di Vancouver dan Toronto 2010-2013) Oleh: Eka Saputri Taiwan terkenal dengan keberagaman kulinernya. Berangkat dari terkenalnya kuliner Taiwan, Taiwan berkepentingan dalam menggunakan harta makanannya untuk mempromosikan citra bangsa mereka sendiri. Gastrodiplomasi telah menjadi salah satu upaya diplomasi publik yang diambil oleh Taiwan yang dapat membentuk persepsi positif dari publik asing di negaranya. Dengan adanya One China Policy, Gastrodiplomasi merupakan langkah yang diambil Taiwan untuk mempertegas bahwa Taiwan dan China itu berbeda. Taiwan memanfaatkan kekayaan makanan yang dimiliki negaranya untuk mengambil hati masyarakat asing melalui pengenalan makanan khas Taiwan kepada masyarakat asing dalam hal ini adalah Canada, agar Taiwan dapat diakui sebagai suatu negara. Tujuan dari penelitian ini adalah untuk mengetahui langkah apa saja yang diambil oleh Taiwan dalam mempromosikan negaranya lewat gastrodiplomasi. Metode penelitian yang digunakan dalam penelitian ini adalah metode kualitatif dengan Analisis-deskripsi yang bertujuan untuk mendeskripsikan dan menganalisis studi kasus Gastrodiplomacy Taiwan lewat TAIWANFest 2010-2013. Gastrodiplomasi merupakan langkah yang diambil oleh Taiwan berfokus kepada menyelenggarakan beberapa acara setiap tahunnya diantaranya, demo memasak, pasar malam, memperkenalkan restaurant Taiwan, dan juga pameran kebudayaan. Hasil dari penelitian ini menunjukan bahwa salah satu usaha diplomasi publik yaitu Gastrodiplomasi yang dilaksanakan oleh Taiwan berhasil mempromosikan citra negaranya di Canada, di buktikan dengan masih terjalinnya hubungan substantive yang baik antara Canada dan Taiwan meskipun tanpa adanya hubungan diplomasi resmi. Kata Kunci: Gastrodiplomasi, Diplomasi Publik, Brand Negara v ACKNOWLEDGEMENT Bismillahirrahmannirahim.. First of all, I would like to express my highest gratitude to one and only Allah SWT for His blessing and guidance, so that I could be who I am today, and also with all of his endless grace I can finish my thesis and accomplish my study in President University, Alhamdulillahirrabbilalamiin.. Second of all, President University has brought me to meet remarkable people who guide me since day one until my last day in university. I would like to deliver my biggest appreciation to these people who always beside me in finishing this thesis and also coloured my university life: 1. Family always come first, huge thanks to my parents Erwan HMZ and Konah Sribudianti. To my coolest Father in the world who I believe he is in heaven right now, thank you for everything, thank you for always taught me to be an incredible, independent, smart, and many things. My mother who always support me no matter what, thank you for being the strongest woman I’ve ever known, I learn a lot from you. Last but not least, my brother Eki Ramadhan who always making fun of me, and prank me but I know we love each other very deeply. Big thanks to Zein big Family who always give me endless love. 2. To Mr. Riski M. Baskoro as my thesis advisor. Thank you so much for always guide me since day one of thesis consultation until last day I accomplish my thesis. Thank you for being really supportive, patient, and positive during my thesis consultation. Thank you very much Sir, without your truly positive guidance, my thesis would not be as it is now. 3. To Drs. Teuku Rezasyah, MA, Ph.D. as Dean of Faculty of Humanities, President University. 4. To Mr. Hendra Manurung, S.IP, MA as Head of International Relations Study Programme, President University. 5. Ms. Isyana Adriani as my mentor during internship period for giving me the best advices and guidance to finish my internship vi 1. To all of International Relations lecturers who gave me such an incredible and amazing knowledge for me to broaden my educational level and also to President University thank you for amazing 3,5 years. 6. To Zikri Alfudhola for always be my support machine for this past years when I felt lost and doubted myself, remind me that this too shall pass, my thesis will be finished on time as long as I believe in myself and I believe in the power of Allah SWT. Thank you so much, I am very grateful to have you in my life. 7. My special thanks also goes to my one and only roomate Charissa, who always share not only our room, but also memories. Thank you for always stick with me no matter what happened. 8. To my closest friends in University life, Amelinda Hikmatahati, Carolina Martha Septiana, Charissa Destiara Putri, Dea Lutfhianty, and Intan Faradila thank you for sharing all those incredible moments and becoming my support system for the past years in university life. I will never forget all those memories that we have made together. 9. To my very best friend since Senior High School Denayupati Thaha, Jita Labieba, Marsha Rivanda, Prasasty Maya, thank you for always convince me that I can do whatever I want, and I can be a better version of me. 10. To my other best friend Shafira D Sandra, Inndah Apriliyanti, Gilang Fathan, Hardi Rahmatdito, Charera Prilly, Nadya Nabilah. Thank you for always be my best friend since we know each other really well. Last but not least, I would like to deliver huge thanks to everyone who has significant role in the process of this thesis, thank you for everything. Thank you very much for other incredible people that cannot be mentioned in this acknowledgement, I would like to apology and express my grateful to have each of you. Cikarang, May 2018 Eka Saputri vii TABLE OF CONTENT PANEL OF EXAMINERS ............................................................................................ i APPROVAL SHEET ..................................................................................................... i THESIS ADVISER ....................................................................................................... ii RECOMMENDATION LETTER ............................................................................... .ii DECLARATION OF ORIGINALITY ........................................................................ iii ABSTRACT ................................................................................................................. iv ABSTRAK .................................................................................................................... v ACKNOWLEDGEMENT ........................................................................................... vi TABLE OF CONTENT ............................................................................................. viii LIST OF TABLES & FIGURES ................................................................................. xi CHAPTER I ................................................................................................................. 1 INTRODUCTION ....................................................................................................... 1 I.I. Background of Study ........................................................................................... 1 I.2. Problem Identification ......................................................................................... 7 I.3. Statement of Problem .........................................................................................