Sleep Number Ranks Highest in Mattress Satisfaction, J.D. Power Finds COSTA MESA, Calif.: 30 Nov. 2016 — Sleep Number ranks highest in customer satisfaction with mattresses for a second consecutive year, performing particularly well in warranty and features, according to the J.D. Power 2016 Mattress Satisfaction Report,SM released today. The report finds that price and comfort continue to be the two most frequently cited reasons customers selected the mattress they purchased, followed closely by the mattress brand’s reputation. “Mattress selection may be more complex than consumers think,” said Greg Truex, senior director, at- home practice at J.D. Power. “By educating themselves about available options, they can add features to their purchase and increase satisfaction. Simultaneously, if manufacturers and salespeople effectively highlight add-ons, the price-per-purchase will increase along with satisfaction.” Satisfaction is highest among the 81% of customers who replaced their old mattress (860). The most frequent reasons cited by customers for replacing their old mattress are old mattress/worn-out mattress (51%); wanted a more comfortable mattress (37%); and mattress had reached a certain age (34%). Other key findings of the report include: Satisfaction Improves: Overall satisfaction among mattress brands increases significantly year over year to 855, up from 835 in 2015. Satisfaction Drives Loyalty, Advocacy: Among customers who rate overall satisfaction outstanding (10 on a 10-point scale), 84% say they “definitely will” purchase the brand in the future, compared with the report average of 64%. Additionally, customers who rate their overall satisfaction outstanding make an average of 5.6 positive recommendations, compared with the report average of 4.1 positive recommendations. Adjustable Base: Satisfaction is highest among customers who purchased an adjustable base than among those who did not (895 vs. 847, respectively). Mattress Satisfaction Rankings Sleep Number ranks highest in customer satisfaction with a score of 887. Simmons Beautyrest (886) ranks second, performing particularly well in price, durability and customer service. Tempur-Pedic (881) ranks third, performing particularly well in comfort, support and durability. About the Report The 2016 Mattress Satisfaction Report, in its second year, measures customer satisfaction with mattress purchases based on seven factors (in order of importance): comfort, price, support, durability, features, warranty and customer service. Satisfaction is calculated on a 1,000-point scale. The report is based on responses from 2,622 customers who purchased a mattress in the 12 months prior to fielding the survey. The report was fielded in October 2016. See the online press release at http://jdpower.com/pr-id/2016246. Media Relations Contact Geno Effler; Costa Mesa, Calif.; 714-621-6224; [email protected] About J.D. Power and Advertising/Promotional Rules www.jdpower.com/about-us/press-release-info ### Note: Two charts follow. J.D. Power 2016 Mattress Satisfaction ReportSM Overall Customer Satisfaction Index Ranking JDPower.com Power Circle RatingsTM (Based on a 1,000-point scale) for consumers: Sleep Number 887 Simmons/Beautyrest 886 Tempur-Pedic 881 Report Average 855 IKEA 849 Serta 847 Stearns & Foster 847 Sealy 846 800 820 840 860 880 900 Power Circle Ratings Legend Among the best Better than most About average The rest Source: J.D. Power 2016 Mattress Satisfaction ReportSM Charts and graphs extracted from this press release for use by the media must be accompanied by a statement identifying J.D. Power as the publisher and the study from which it originated as the source. Rankings are based on numerical scores, and not necessarily on statistical significance. No advertising or other promotional use can be made of the information in this release or J.D. Power survey results without the express prior written consent of J.D. Power. (Page 2 of 3) Year / Project / Study Name J.D. Power 2016 Mattress Satisfaction ReportSM Award-Eligible Mattress Manufacturers Included in the Report Company Executive Name Company Location IKEA Peter Agnefjäll Conshohocken, Pa. Sealy Scott Thompson Lexington, Ky. Serta Michael Traub Atlanta, Ga. Simmons/Beautyrest Michael Traub Atlanta, Ga. Sleep Number Shelly Radue Ibach Minneapolis, Minn. Stearns & Foster Scott Thompson Lexington, Ky. Tempur-Pedic Scott Thompson Lexington, Ky. Charts and graphs extracted from this press release for use by the media must be accompanied by a statement identifying J.D. Power as the publisher and the report from which it originated as the source. Rankings are based on numerical scores, and not necessarily on statistical significance. No advertising or other promotional use can be made of the information in this release or J.D. Power survey results without the express prior written consent of J.D. Power. .