U.S.A. Hawaii Guam Japan S. Korea China Taiwan 2020-2021 HOLIDAY CALENDAR www.PacRimMarketing.com | www.PRTech.com Are you getting your share of the Asian International Traveler market? January 2020 February 2020 SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT 1 2 3 4 1 ALL 5 6 7 8 9 10 11 2 3 4 5 6 7 8 12 13 14 15 16 17 18 9 10 11 12 13 14 15 JP JP 19 20 21 22 23 24 25 16 17 18 19 20 21 22 US HI GU KR CN TW US HI GU 26 27 28 29 30 31 23 24 25 26 27 28 29 JP JP TW March 2020 April 2020 SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT 1 2 3 4 5 6 7 1 2 3 4 KR TW CN TW 8 9 10 11 12 13 14 5 6 7 8 9 10 11 HI GU 15 16 17 18 19 20 21 12 13 14 15 16 17 18 JP US HI GU KR 22 23 24 25 26 27 28 19 20 21 22 23 24 25 HI 29 30 31 26 27 28 29 30 JP KR U.S.A. Hawaii Guam Japan Korea S. China Taiwan HOLIDAY DATE KEY 1/1 New Year’s Day US = U.S.A. KR = S. Korea 1/13 Coming of Age Day HI = Hawaii CN = China 1/20 Dr. Martin Luther King, Jr. Day GU = Guam TW = Taiwan 1/25 Chinese New Year JP = Japan 1/25 Korean Lunar New Year 2/11 National Foundation Day MARKET INSIGHTS 2/17 President’s Day • Offices in Japan will be closed on 2/23 Emperor’s Birthday (observed 2/24) 12/29-1/3 for the New Year. 2/28 228 Peace Memorial Day • Offices in China will be closed 3/1 Independence Day on 1/24-1/30 for the Spring Festival 3/20 Spring Equinox Day 3/26 Prince Jonah Kuhio Kalanianaole Day (Chinese New Year) Golden Week. 4/3 Children’s Day • Offices in Taiwan will be closed 4/4 Qing Ming Festival on 1/23-1/29 for Chinese New Year. 4/10 Good Friday • Offices in S. Korea will be closed on 4/12 Easter Sunday 1/24-1/27 for Korean Lunar New Year. 4/15 National Assembly Election Day 4/29 Showa Day 4/30 Buddha’s Birthday *office closure dates may vary May 2020 June 2020 SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT 1 2 1 2 3 4 5 6 CN TW KR 3 4 5 6 7 8 9 7 8 9 10 11 12 13 JP JP JP KR JP HI 10 11 12 13 14 15 16 14 15 16 17 18 19 20 17 18 19 20 21 22 23 21 22 23 24 25 26 27 CN TW 24 25 26 27 28 29 30 28 29 30 31 US HI GU July 2020 August 2020 SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT 1 2 3 4 1 US HI GU US HI GU 5 6 7 8 9 10 11 2 3 4 5 6 7 8 12 13 14 15 16 17 18 9 10 11 12 13 14 15 JP KR 19 20 21 22 23 24 25 16 17 18 19 20 21 22 GU JP JP HI 26 27 28 29 30 31 23 24 25 26 27 28 29 30 31 U.S.A. Hawaii Guam Japan Korea S. China Taiwan HOLIDAY DATE KEY 5/1 Labor Day US = U.S.A. KR = S. Korea 5/3 Constitution Day (observed 5/6) HI = Hawaii CN = China 5/4 Greenery Day GU = Guam TW = Taiwan 5/5 Children’s Day JP = Japan 5/25 Memorial Day MARKET INSIGHTS 6/6 Memorial Day • Offices in Japan will be closed on 6/11 King Kamehameha Day 5/2-5/6 for Japanese Golden Week. 6/25 Dragon Boat Festival • Offices in Japan will be closed on 7/4 Independence Day (observed 7/3) 8/13-8/16 for Obon. 7/21 Liberation Day 7/23 Marine Day 7/24 Sports Day 8/10 Mountain Day 8/15 Liberation Day 8/21 Statehood Day *office closure dates may vary September 2020 October 2020 SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT 1 2 3 4 5 1 2 3 KR CN TW KR 6 7 8 9 10 11 12 4 5 6 7 8 9 10 US HI GU KR TW 13 14 15 16 17 18 19 11 12 13 14 15 16 17 US GU 20 21 22 23 24 25 26 18 19 20 21 22 23 24 JP JP 27 28 29 30 25 26 27 28 29 30 31 November 2020 December 2020 SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT 1 2 3 4 5 6 7 1 2 3 4 5 JP 8 9 10 11 12 13 14 6 7 8 9 10 11 12 US HI GU 15 16 17 18 19 20 21 13 14 15 16 17 18 19 22 23 24 25 26 27 28 20 21 22 23 24 25 26 US HI GU JP US HI GU KR 29 30 27 28 29 30 31 U.S.A. Hawaii Guam Japan Korea S. China Taiwan HOLIDAY DATE KEY 9/7 Labor Day US = U.S.A. KR = S. Korea 9/21 Respect for the Aged Day HI = Hawaii CN = China 9/22 Autumn Equinox Day GU = Guam TW = Taiwan 10/1 National Day JP = Japan 10/1 Harvest Festival MARKET INSIGHTS 10/1 Mid-Autumn Festival / Moon Festival • Offices in Japan will be closed on 10/3 National Foundation Day 9/19-9/22 for Japanese Silver Week. 10/9 Hangul Proclamation Day • Offices in China will be closed 10/10 Double Tenth National Day on 10/1-10/7 for National Day 10/12 Columbus Day Golden Week. 11/3 Culture Day • Offices in Japan will be closed on 11/11 Veterans Day 12/29-1/3/2021 for the New Year. 11/23 Labor Thanksgiving Day 11/26 Thanksgiving Day 12/25 Christmas Day *office closure dates may vary January 2021 February 2021 SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT 1 2 1 2 3 4 5 6 ALL 3 4 5 6 7 8 9 7 8 9 10 11 12 13 JP KR CN TW 10 11 12 13 14 15 16 14 15 16 17 18 19 20 JP US HI GU 17 18 19 20 21 22 23 21 22 23 24 25 26 27 US HI GU JP 24 25 26 27 28 29 30 28 31 TW March 2021 April 2021 SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT 1 2 3 4 5 6 1 2 3 KR HI GU 7 8 9 10 11 12 13 4 5 6 7 8 9 10 US HI GU TW CN TW 14 15 16 17 18 19 20 11 12 13 14 15 16 17 JP 21 22 23 24 25 26 27 18 19 20 21 22 23 24 HI 28 29 30 31 25 26 27 28 29 30 JP U.S.A. Hawaii Guam Japan Korea S. China Taiwan HOLIDAY DATE KEY 1/1 New Year’s Day US = U.S.A. KR = S. Korea 1/11 Coming of Age Day HI = Hawaii CN = China 1/18 Dr. Martin Luther King, Jr. Day GU = Guam TW = Taiwan 2/11 National Foundation Day JP = Japan 2/12 Chinese New Year 2/12 Korean Lunar New Year MARKET INSIGHTS 2/15 President’s Day • Offices in Japan will be closed on 2/23 Emperor’s Birthday 12/29/2020-1/3/2021 for the New 2/28 228 Peace Memorial Day Year. 3/1 Independence Day • Offices in China will be closed 3/20 Spring Equinox Day on 2/12-2/18 for the Spring Festival 3/26 Prince Jonah Kuhio Kalanianaole Day (Chinese New Year) Golden Week. 4/2 Good Friday • Offices in Taiwan will be closed 4/4 Children’s Day on 2/11-2/16 for Chinese New Year. 4/4 Easter Sunday • Offices in S. Korea will be closed on 4/5 Qing Ming Festival 2/11-2/13 for Korean Lunar New Year. 4/29 Showa Day *office closure dates may vary About PacRim Marketing Group, Inc. & PRTech, LLC, Vector Inc. Group Companies PacRim Marketing Group and PRTech, along with Vector Inc., are committed to helping your organization increase share and spend of the Asian International Traveler market. Our team is a unique mix of multicultural, multilingual, tech-savvy professionals. We use integrated marketing communications and digital content marketing strategies and solutions to help bridge cultures and markets for travel, hospitality, destination and tourism-aligned organizations (including retail, fashion, residential development, and financial industries). Vector Inc. is Japan’s top independent media communications firm and ranks as one of the largest in Asia-Pacific. With offices in the U.S. and in Tokyo, PacRim and PRTech now also can leverage our Vector team and offices in Seoul, Shanghai, Beijing, Taiwan, Hong Kong, Vietnam, Singapore, Indonesia, and Malaysia to meet partner/clients’ needs in the region.