Max Web Designed for longer, more lucrative user engagement Max Web from The Weather Company, an IBM Business, can unlock your weather Keep viewers engaged content with cutting-edge technology designed to better engage and monetize online with Max Web each visitor to your website. By using data APIs from The Weather Company, you can power your own weather and traffic properties while maintaining the highest weather maps featuring: quality of data and consistency across all The Weather Company platforms. – Severe weather warnings, Max Web provides plug-and-play tools and interactive content to display weather watches and advisories data on your website. These widgets include location search, current conditions, daily forecast, hourly forecast and even informative weather and traffic maps that – High-quality radar you can embed on your website in minutes. – HD satellite images Max Web’s weather and traffic maps provide stations with compelling, interactive web content that is designed to attract audience attention and drive repeat visits. – Road-weather index These maps can deliver geo-contextual weather or traffic information when users – Storm and hurricane tracking need it most. A responsive design interface enables users to embed high-value sponsorships, which can drive the most CPM-based ad impressions on websites – Earthquake location and during severe weather. intensity – Fire-weather index and plotting Use Max Web to help improve your reach, relevance and ROI – Lightning-strike locations – Promote your website as part of your forecast, especially during severe weather. – Responsive user interface, optimized for mobile – Create unique video content for your site, providing localized coverage of neighborhoods within your designated market area (DMA) and using and using the interactive map. Max Web’s highly-customizable weather widgets can enable you to design a page that reflects your station’s brand and stands out from the competition. These tools can adjust to fit most layouts, helping you create an optimal experience on desktop and mobile browsers. To deliver high-quality widgets, The Weather Company offers among the industry’s most accurate, reliable weather forecasts.1 Strengthen your online brand and provide value to your visitors by integrating Max Web weather and traffic content on your website. Visit ibm.com/weather/industries/broadcast-media or reach us by email at [email protected] 1 The Weather Company, which includes The Weather Channel app and Weather Underground, ranked as the most accurate forecaster in the US, AP and Europe, more than 87 percent of the time from 2010 through 2017. ForecastWatch.com, a Service of Intellovations, LLC. Three Region Accuracy Overview 2010 through June 2016. December 2016. http://forecastwatch.com/static/Three_Region_Overview_2010_201606.pdf. ibm.com/weather © Copyright IBM Corporation 2019 The Weather Company, an IBM Business 1 New Orchard Road Armonk, NY 10504 Produced in the United States of America September 2019 IBM, the IBM logo, ibm.com, and Watson are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at http://www.ibm.com/legal/us/en/copytrade.shtml The Weather Company® and the Weather® logo are trademarks or registered trademarks of TWC Product and Technology, LLC, an IBM Business. This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. The performance data and client examples cited are presented for illustrative purposes only. Actual performance results may vary depending on specific configurations and operating conditions. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON- INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided. ibm.com/weather.