Make Music Day | Music Store Programs | Music and Wellness | Group Music Lessons Recreational Music Making Exploring Music-Making at Any Level or Age NAMMFoundation.org Message from NAMM Contents Dear Reader, Make Music Day .................................................................................................................................................................2 Recreational Music Making is part of NAMM’s commitment to “promoting the pleasures and NAMM provides members with ideas and publicity materials to reach out to local musicians benefits of making music.” The pages of this brochure, therefore, are filled with music- and music leaders to organize their own Make Music Day celebrations in communities making activities by NAMM Members and community organizations that are spreading around the country. the joys and benefits of making music. This booklet represents our year-long, music-filled collaboration with Making Music magazine, a great supporter of Recreational Music Making. Music Store Connections ...........................................................................................................................................4 Our challenge to anyone holding this booklet is to make today the day you start to make Music stores bring local musicians together by creating highly successful in-store programs. music –whatever your age, ability, or level! They give back to their musical communities by interacting in new and innovative ways, and Another way to get involved in Recreational Music Making is to learn how you can as a result, become a valued music resource in the community. participate in Make Music Day on June 21, 2015. Visit www.makemusicday.org where you will find tips for how to start, lead, or join an existing Make Music Day event. In addition Music and Wellness .......................................................................................................................................................6 to planning your Make Music Day activities, be sure to: Music leaders and program staff create programs that enhance the lives of people of all ages and abilities, helping them discover a new sense of purpose, collaboration, and • Share your story with us about what you are planning for Make Music Day—from national- community through music. level businesses to mom-and-pop retailers and community organizations—your story could be published in Making Music magazine; send your update now or throughout the year to Antoinette Follett at [email protected] Music Therapy ...................................................................................................................................................................8 The nonprofit Institute for Music and Neurologic Function (IMNF) was founded in 1995 on • Download the Make Music Day Toolkit from NAMM.org or NAMMFoundation.org; it provides the idea that music has unique powers to heal, rehabilitate, and inspire. Since then it has step-by-step instructions for hosting an event at your location or in an open space become a leading authority on music therapy research and education. • Connect with others in your area through makemusicday.org, and your city can be designated as an official Make Music Day location Music for All Ages ..........................................................................................................................................................10 Let’s fill the world with music! Be a music-maker and a Recreational Music Making champion! Participation in music enriches the lives of older adults by enhancing their sense of well- being and improving their quality of life. The NAMM Foundation supports a number of Sincerely, initiatives to make sure adults are able to enjoy music making well into their golden years. Mary L. Luehrsen, Executive Director NAMM Foundation Join in Make Music Day 2015 .................................................................................................................................12 Make Music Day affirms the importance of music and its role in building and bridging communities through making music together. It is a celebration of musicians of all ages and levels gathering to play together. This year’s festivities will be truly global, taking place in more than 800 cities across 110 countries. Make Music Day Events Across the US Getty NAMM Images for Recreational Music Making Forum at the 2014 NAMM Show On June 21, National Association of Music Merchants Spotlight of NAMM Members’ 2014 Make Music Events Participation NAMM held its Recreational Music Making (RMM) (NAMM) supported annual Make Music Day celebrations ALFRED MUSIC helped spread of classic rock songs program at New Roads for within the main floor of the forum at the 2014 NAMM Show in Anaheim, California. across the country. Part of the international Fête de la the word about Make Music for distribution to New Visions. store. James Hill, one of the In keeping with its mission of encouraging recreational participants for national world’s foremost ukulele Musique, taking place in 800 cities worldwide, Make Music Day by providing ukulele MAKING MUSIC magazine music making, the forum’s speakers encouraged Mass Appeal guitar events. players, joined in the retail- Day is a celebration of music making marked by free and and choral arrangements published music to be er’s celebration, convincing audience participation and gave inspirational ideas to be used in Mass Appeal HOHNER donated 1,000 used in Mass Appeal open gatherings of instrument-wielding musicians called more people to pick up a for connecting with local communities in order to events around the country. harmonicas to cities events. Plus, it hosted uke for the first time. “Mass Appeal” events. CASIO celebrated Make throughout the country to Make Music Day Mass emphasize the spirit of making music together, along Music Day at locations facilitate harmonica Mass Appeal events in its SWEETWATER SOUND turned with the content and process of learning music. “NAMM’S vision of a world in which the joy of making throughout New York City Appeals, plus they gave home base of Syracuse, their whole Fort Wayne, music is a precious element of daily living for everyone with its Privia Piano Bar— away 30 Air Boards at a New York. Indiana, campus into Grammy-winning musicians Cathy Fink and Marcy melodica Mass Appeal in a musical community comes to life on Make Music Day,” says Joe Lamond, pres- a “portable,” outdoor piano PERCUSSION MARKETING Marxer kicked off the gathering with a strum and drum bar mounted on the back New York City. exploration hub with ten ident and CEO of NAMM. “There is no better time for music COUNCIL (PMC) supported a jam session. Singer-songwriter Darden Smith and of a truck. LITTLE KIDS ROCK encouraged interactive musical events stores and instrument makers to meet new customers, Roots of Rhythm workshop for all to enjoy. executive director Mary Judd shared stories and songs CONN-SELMER spread the its teachers to take part in lead by Craig Woodson in YAMAHA from the SongwritingWith:Soldiers program. An active while inspiring more people to play. NAMM Mass Appeal word about Make Music Day Make Music Day guitar Fort Wayne, Indiana, for supportd events is a clear path for members to create hands-on music and helped organize some events, and offered free Make Music Day. in various cities, including question and answer session followed. big New York City events. guitar lessons at public “instrument petting zoos” making events during the global day of music.” libraries. REMO recognized Make for children, as well as an The 2014 RMM Steering Committee included: ELDERLY INSTRUMENTS Music Day at the REMO KALA promoted Make event at Disneyland in Antoinette Follett, Making Music; Rick Carlson, Kala NAMM provides members with ideas and publicity mate- enlisted the help of area Recreational Music Center Music Day in its own Anaheim, California, close Brand; Karl Dustman, Percussion Marketing Council; ukulele groups and an old- in North Hollywood, Cal- rials to create their own Make Music Day celebrations in monthly newsletter and to its headquarters. time string band to lead the ifornia, through their Kids John Fitzgerald, Remo; Roger Lewis, MusicMaster; communities around the country. Additionally, NAMM Mass donated some ukuleles to ZILDJIAN loaned instru- store’s Make Music Day jam Rhythm Club drum circles, participating dealers. ments for a Boston Make Bob McNally, Strum Stick; Debra Perez, Way Cool Appeal fellow and musical event organizer Amy Garapic sessions. Sisters in Rhythm Women’s Kala artist, Jessica Baron of Music Day cymbal and Keyboarding; Dan Rodowicz, Yamaha Corp. of US; Drum Circle, and a Cajon offered her personal assistance in planning events. GUITAR WORLD magazine, Guitars in the Classroom, gong event. The company Class with Homero Chavez. Ryan West, West Music; and Mary L. Luehrsen, NAMM publisher HAL LEONARD, hosted a Make Music encouraged Make Music For information on Make Music Day events and to learn and C.F. MARTIN CO., Day event in Los Angeles SAM ASH MUSIC hosted uku- Day participation among director of public affairs and government relations and how you can participate, visit: www.makemusicday.org. produced a booklet involving the My Hero lele jams and drum circles its artists and dealers. executive director, NAMM Foundation. 2 MakingMusicMag.com n from MAY/JUNE 2014 For more information about how you can connect with Recreational Music Making, visit: nammfoundation.org Valley Keyboards Connects