PROGRAMS FOR WEEK BEGINNING OCTOBER 26 EDDY HOWARD 'wo- Z'threr PAGE 33 , 4 00 $14 ` S. PG4 p Q \'90O L pQ 00*p iß Mrs. Edward Suchman, 238 North Man- hattan Place, Los Angeles 4, Calf. Sirs: The greatest boon to mankind is radio. It would require too much the dar *spires the peer time and space to enumerate all its blessings, which we have come to Mrs. A. Peck, Los Angeles, Calif. Kendall Webb, 505 Garfield, Taft, Calif. take for granted today. There are, however, a few "ear - itations" in this Sirs: Up until today, I have been a Sirs: Being a fairly new reader, I am just now beginning to connect modern miracle that could stand cor- regular "listener in" on the General rection: Mills program. I have always en- mental pictures and names with the joyed it and considered it one of the voices on the airwaves. Am I correct 1- Women's voices that are indis- best on the air. But I wouldn't listen in detecting tinct, unnatural, stilted, coy or other- to it again if they gave me one of Cathy Lewis' wise obnoxious. voice in a soap their $1000 diamond rings. When 2 -I'd like to see tuned out to they cut off "Guiding Light" at its commercial i n the recent film, oblivion, crooning vocalists, blues most interesting stage I was greatly singers or facsimiles thereof (both but I forgave that. But "The Huck- "peeved," sters?" sexes) regardless of their big name "Masquerade," this second break, importance. never again! I think the old proverb, Would you "If a man fools me once, shame on please print a 3-There should be a law against him. If he fools me twice, shame on picture of Hans the epidemic of inane gooey songs, me" fits in here. Is there any excus- Conried, as I As an oldtimer, my nostalgic streak able reason for such an act on the A. consider him the is still linked to the catchy tunes we part of a sponsor? Well, I think I most talented used to hum at the turn of the cen- voice the sentiments of other listen- Hans Conried man in radio. tury. The popular songs of that day ers! Check! Your recognition of Cathy in had a melody that wrapped itself Is there a chance that some wise "The Hucksters" is correct. Here, too, around one's heart. And- the singers radio advertiser will pick "Masquer- is your picture of Hans Conried. of that bygone era put vitality into ade" up and continue from where their vocals. I cannot warm up to the * anemic style indulged in today by General Mills cast it out? - Mary Stufflebeam, 23171/2 Arizona Are cutie vocalists on top -flight pro- ".Masquerade's" reappearance under Monica, Calif. another sponsorship is indefinite at nue, Santa grams. And why, oh why, do emcees present. We agree that it was an ex- Sirs: I have a problem. I have introduce these performers to the cellent and beloved series but General of the Pioneers" Mills wanted to try something new with found the "Sons invisible audience as the "beautiful" its "Holly Sloane" selection, and we (KHJ, 1:00 p -m.) to be one of the or "gorgeous . "? We're unable wonder if you wouldn't find yourself most enjoyable programs on the air. to check whether the compliment's equally appreciative of the replacement However, when school starts I will true or sheer flattery. if you gave it further listening, We of know that we certainly_ have. be unable to hear them because 4- Whoever introduced the modern their broadcast time. I wondered if craze called "swing" perhaps should maybe something could be done to swing for it. This noisy bedlam Glen Sturdivan, 334 Gracewood, Temple have the time of the show changed. seems to be mostly popular with City, Calif. so it could be heard in the evenings. the younger set. I hope you can help me. Sirs: What has become of "Easy 5-Why are audiences permitted in of the funniest programs Unfortunately the program to which Aces," one you refer has since gone off the air radio studios while programs are on the networks? Please bring them entirely. but you might write the station being broadcast? They act like sav- back. Missed by so many. and the sponsor. and lei these know how ages on the loose. I believe the ap- Goodman Ace, creator- writer and co- you feel. star of the series, is now on the Colum- plause phobia is being overdone. bia network program- streamlining staff. * As it comes out of my loud speaker working over such new ideas as "CBS Janis Elliott, 1407 North Central, Chino, it sounds as though tons of brick Was There." He is reportedly develop- were ing another show on the "Easy Aces" Calif. falling on the audience (per- pattern, to star his wife, Jane. and will Sirs: Would you please put the full haps should). appear on that with her from time to cast of Evelyn Winters in Radio time. No time set yet for its hearing, but * watch us for the news. Life? I listen devotedly to the story, and buy each issue of your maga- Mrs. Joseph W. Kinsey, 1451/2 Loma Drive, zine. Los Angeles 26, Calif. We plan to include Evelyn in our Sirs: Can you tell me what became Soap Opera series, and have requested of Munn, of the story from New York. Incidentally, Frank the golden voice many of these eastern serials seem a lit- radio, who was on the "Album of . tle slow in sending us the material Familiar Music" until recently? Aia we've asked for, but they're' coming in ' SM one at a time and you readers who Frank .Munn hava retired from radio, MON have asked for articles on your favor- and is at present resting al his Connecti- SitiGt ites will he seeing there subsequently. cut estate. MO fill - D K f4 1 :0o r- o:45 ' i WILSON'S Creative people . artists. copy writers. advertising executives, radio producers. art directors. designers M ... are herd fo find when you want them! Up- to- the-minute files are kept of OR S listing their capabilities. MOR flavor, smoothness, conveniencel Helen Edwards Staff Allied personnel and Made of delicious sweet pork When you need kelp nest time, caw shoulder meat...processed and sea- soned the exclusive WILSON WAY. ,_hn Gai/hardi R :A,/ MICHIGAN 7684 OVIATT SLOG. 617 SOUTH OLIVE LOS ANGELES 14 A Personalized Personnel Placement Agercr, Page Two Mrs. Jules, Burbank, Calif. A. Kugger, 169 North Michigan Avenue, Sirs: After reading Mrs. Benja- Glendora, Calif. mino's letter, thought I would write Sirs: I would tob and give my complaint on the like a story on quiz programs. Myself and friends the guy that have watched "Queen for a Day" and creates "The --.- KM notice very seldom do they ever Johnson F a m - pick any other than glamour girls. Hy," or at least Once in awhile an old, old lady, a picture of Jim- WITH FALL CRISPING THE AIR but have never known them to pick my Scribner. a middle -aged one. Jimm9 himself AND FOOTBALL IN FULL SWING, created, writes We middle -aged ones would like d INTEREST IN MAJOR SPORTING Jimmy Scribner a n enacts all a chance to win something some- Y pens on ' ' T h e EVENTS HITS A NEW HIGH. FOR times, too. Bet we have worked hard - "The Johnson Johnson Family." Family" and here's his er and own less than these young picture. (We had YOUR ENJOYMENT AND INFOR- ones. Have watched these men pick quite a complete story on him lust May TRY THE "SATURDAY their candidates, and they always go 26. and another preceding issue.) MATION for the young highly -painted ones. SPORTS ROUNDUP" AND And they can't say they don't know, because they find all that out before Jessie Woods, 2119 Orlando Street, Los "SPORTS NEWSREEL OF THE they take them up there, and to be Angeles, Calif. AIR ", BOTH ON KFI. sure, they get the one elected they Sirs: I have just listened with want. They have that fixed too. We keenest regret to Alex Templeton's older ones would like airplane rides farewell show, and it is unthinkable Rollie Thomas too. to me that one of America's most In difference with you, Mrs. Jules. brilliant geniuses, both as composer Radio Life has seen a wide collection and pianist, not to mention his de- of photographs taken of "Queens for a Day" over a period of many broadcasts. lightful ability as a comedian, Winners include every type and age - should not be heard regularly on the group of women, not the least of which radio. are middle -agers. And in defense of Jack Bailey and his audience -scouts, we have Surely some sponsor will be clever flea! known (hem to manifest prejudice enough to retain his services per- in picking contestants. Also, the choice manently and thus place us all in of 'Queen' is not "fixed" in any way. Judges are a wholly -unbiased panel his debt? picked front each day's studio audience, It is more a question of Mr. Temple - and are neither "told" nor "given sug- ton's own choice than necessity that he gestion" regarding their selections. have radio time only part of the year. During the fall, he is busy with con- cert, composing and arranging commit- * ments. You may expect to see him re- Bob Taliaferro, 4170 Merrill Avenue, River- turn regularly for Chase and Sanborn when it's summer, as his contract so side, Calif.