THE ROOTS OF TASTE! 86th INTERNATIONAL ALBA WHITE TRUFFLE FAIR ALBA, 8th OCTOBER - 27th NOVEMBER 2016 DONKEY PALIO, 2nd OCTOBER fieradeltartufo.org BREATHE THE TRUFFLE A crowdfunding project for the protection of the Alba THE TREE AS A SYMBOL OF THE 86th White Truffle EDITION OF THE INTERNATIONAL ALBA WHITE TRUFFLE FAIR Protecting the Alba White Truffle means ensuring the preservation of a pristine environment, fighting land The International Alba White Truffle Fair has chosen degradation, overbuilding and CO2 production to foster greater the TREE as the iconic image of the 86th edition. attention and responsibility towards a unique environment that, The TREE as a representation of the unique and extraordinary landscape where the Alba White with its incredible gifts, sustains the same human activities and Truffle is born and reproduces in a still mysterious contributes to our rich food and wine culture. and elusive way: a landscape that, in 2014, The Tuber magnatum Pico is actually an extraordinary biological was declared World Heritage Site by UNESCO. indicator: its existence is directly connected to the preservation The TREE as an unbreakable bond with nature, of its native habitat, the plants with which it develops the because only through the symbiosis with its roots symbiosis process and the soil and weather conditions of its truffles can grow and prosper. The TREE as a symbol growing region. The "Breathe the Truffle" crowdfunding project of the commitment which men are called upon was created to involve the members of the community through in order to defend and preserve the environment the donation of funds in order to finance the purchase of plants they live in and from which, naturally, they get or trees, or conservation actions in truffle grounds covered by invaluable and not reproducible fruits. THE ROOTS the campaign. OF TASTE! CROWDFUNDING CAMPAIGN FOR THE ALBA WHITE TRUFFLE HABITAT 21st September - 31st December breathetruffle.fieradeltartufo.org 10 THINGS TO KNOW ABOUT THE ALBA WHITE TRUFFLE 1 2 3 4 5 6 7 8 9 10 It’s an hypogeal fungus It can be found only by It can’t be cultivated It grows from the roots of Its scent consists of 120 Its harvest season starts It’s eaten fresh and can be It must be kept in the Before eating, it can be It doesn’t need cooking, a truffle-dog specific plants volatile molecules on 21st September and stored for about a week refrigerator, preferably cleaned with a brush under but it must be sliced raw ends on 31st January wrapped in blotting paper, running water; once it’s with a specific razor-sharp in a glass container fitted dry, let it stand for at least edge tool: the truffle-slicer with a lid 10 minutes 7 days INDEX OF THE EVENTS ALBA WHITE TRUFFLE WORLD MARKET 8 ALBA TRUFFLE SHOW - Taste experiences 10 86th INTERNATIONAL ALBA WHITE TRUFFLE FAIR TRADITIONS - Donkey Palio and historical reconstructions 12 EXHIBITIONS - Artists in Alba 14 POETICA - Poetry Festival 16 ALBA TRUFFLE KIDS GREEN - The Tree turns into a toy 18 THE SALON OF TASTE AND FLAVOURS 20 de - Design meets the Alba White Truffle 22 SMA - Museum Network of Alba 24 WEEKLY PROGRAMME 26 The picture used to illustrate the Fair icon was taken by photographer Enzo Massa. 6 7 Cortile della Maddalena ALBA WHITE TRUFFLE WORLD MARKET ALBA WHITE The historic heart of the event dedicated to the Tuber magnatum Pico is the Alba White Truffle World Market: an exhibition area located in the Cortile della TRUFFLE WORLD Maddalena, in the old town centre of Alba; the perfect place to appreciate MARKET AND and buy the best truffles from the Langhe, Monferrato and Roero woods. “ALBAQUALITÀ” FESTIVAL WHAT WILL YOU FIND IN THE MARKET? TRUFFLES AND THE QUALITY COMMISSION* ON SATURDAYS AND SUNDAYS The Alba White Truffle World Market is the largest international exhibition of truffles FROM 8th OCTOBER TO 27th NOVEMBER st from the Piedmontese hills of Langhe, Monferrato and Roero. Before the market SPECIAL OPENINGS ON 31 OCTOBER st opens to the public, in order to guarantee quality and secure purchases, each truffle AND 1 NOVEMBER is checked by the specific "Quality Commission", which is available to customers 9.00 am - 8.00 pm throughout the Fair’s duration with the "Costumer Information Desk" function. Cortile della Maddalena Via Vittorio Emanuele, 19 AlbaQualità – FOOD AND WINE EXCELLENCES FROM PIEDMONT ADMISSIONS TO ALBA WHITE The exhibition pavilions of AlbaQualità offer a comprehensive and complete TRUFFLE WORLD MARKET AND overview of the gastronomic, vine-growing and wine-producing quality of the area, “ALBAQUALITÀ” FESTIVAL: with particular attention to crafts and innovative productions. Among the thousands • Adults: € 3,00 of products in tasting and for sale you can find wines, spirits, liqueurs, cheeses, • Groups of over 30 people: € 2,50 meats, fresh and dried pasta, bakery products, traditional sweets, chocolate, • Children and kids up to 15 years: FREE vegetables, products containing Nocciole Piemonte I.G.P. (Piedmontese hazelnuts), THE BEST PLACE Castagne di Cuneo I.G.P. (Cuneo chestnuts), special flours, mushrooms and, of *QUALITY COMMISSION / CUSTOMER TO SEE, course, truffles. INFORMATION DESK TOUCH, Centro Nazionale Studi Tartufo Piazza Risorgimento, 2 SMELL, TASTING AREA AND WINE SHOP A specific area is reserved for catering and tasting of the renowned wines from From Monday to Friday, 9.00 am - 1.00 pm GET TO KNOW, Langhe and Roero. Here you can sample traditional dishes made with raw materials 2.00 pm - 6.00 pm EXPERIENCE, presented and sold in the exhibition spaces, designed to accompany and enhance Saturday and Sunday, 9.00 am - 8.00 pm DISCOVER AND the flavours of the Alba White Truffle. at Alba White Truffle World Market BUY TRUFFLES WITH Info: CONFIDENCE All dogs are allowed into the Truffle Market! www.tuber.it •••• SKIPBUY THE ONLINE! QUEUE•••• 8 9 fieradeltartufo.org Cortile della Maddalena OUR CHEFS: Alba UGO ALCIATI: Guido Restaurant - Villa Contessa Rosa truffle Fontanafredda - Serralunga d'Alba MATTEO BARONETTO: Del Cambio Restaurant - Turin show ANDREA BERTON: Berton Restaurant - Milan MASSIMO CAMIA: Massimo Camia Restaurant - La Morra FLAVIO COSTA: 21.9 Restaurant - Piobesi d'Alba ALBA CHRISTIAN E MANUEL COSTARDI: Christian&Manuel Restaurant at Hotel Cinzia - Vercelli Truffles are about scent, poetry, mystery. They are also extraordinary level TRUFFLE SHOW MARCELLO FERRARINI of Gambero Rosso cuisine, and a status symbol with a timeless charm. The Alba Truffle Show will WALTER FERRETTO: Il Cascinalenuovo Restaurant SATURDAYS AND host a series of cultural and culinary events celebrating the white gold of the Isola d'Asti SUNDAYS FROM 8th OCTOBER Langhe in all its nuances. During every weekend of the Fair, personalities from th FEDERICO GALLO: Locanda del Pilone - Alba TO 27 NOVEMBER MICHELANGELO MAMMOLITI: La Madernassa the entertainment world alternate with national, international and local chefs, EVENTS SCHEDULED ALSO Restaurant - Guarene designers, writers and artists who share a passion for truffles, good food and good ON MONDAY 31st OCTOBER MAURILIO GAROLA: La Ciau del Tornavento taste culture. AND TUESDAY 1st NOVEMBER Restaurant - Treiso Cortile della Maddalena, MARGHERITA GIAMPICCOLO: Trés - Trezzo Tinella WHAT CAN YOU DO AT THE ALBA TRUFFLE SHOW? Via Vittorio Emanuele, 19 ALICE GORGATTI: Gluten-free cooking master chef FOODIE MOMENTS PASQUALE LAERA: La Rei Restaurant - Serralunga d'Alba SALA BEPPE FENOGLIO: The Foodie Moments, focused on gourmet, celebrate the union between haute cuisine ANDREA LAROSSA: Larossa Restaurant - Alba access from the Alba White and the Alba White Truffle, among taste, luxury and beauty. It is a Show-Cooking of the MARC LANTERI: Al Castello di Grinzane Restaurant Truffle World Market Grinzane Cavour highest level created with the aim of guiding the visitors within the top master kitchens, DANILO LORUSSO: La Crota Restaurant - Roddi discovering the secrets of the most popular national and international level chefs who, for SENSORY EXPERIENCES GIANCARLO MORELLI: Pomiroeu Restaurant this event, devote their creativity to dishes customised for the Alba White Truffle. Seregno, Brianza SATURDAYS AND SUNDAYS MATTEO MORRA: Matteo Morra Restaurant - Barolo DIBATTITI E SHOW COOKING CON GRANDI OSPITI FROM 8th OCTOBER MASSIMILIANO MUSSO: Ca' Vittoria Hotel Restaurant th The Alba Truffle Show is also about entertainment, culture and fun. During every weekend TO 27 NOVEMBER Tigliole d'Asti of the Fair, special guests from the show and media business talk about every topic EVENTS SCHEDULED ALSO ALESSANDRO NERI: il GrecAle Restaurant - Novello ON MONDAY 31st OCTOBER concerning truffles: debates, meetings, book launches, talk shows, performances, DAMIANO NIGRO: Villa d'Amelia Restaurant - Benevello AND TUESDAY 1st NOVEMBER DAVIDE OLDANI: D'O Restaurant - Cornaredo workshops for people with coeliac disease and Show-Cookings in Italian Sign Language. STEFANO PAGANINI: Alla Corte degli Alfieri Restaurant WINE TASTING EXPERIENCE® Magliano Alfieri SENSORY EXPERIENCES Info: DAVIDE PALLUDA: All'Enoteca Restaurant - Canale Wine Tasting Experience®: in collaboration with Strada del Barolo and the renowned [email protected] MARIUCCIA ROGGERO: San Marco Restaurant - Canelli Langa wines, the fair provides a new wine tasting experience dedicated to the endless www.winetastingexperience.it DAVIDE SCABIN: Combal. Zero Restaurant - Rivoli wine-growing and wine-producing heritage of the Langhe and Roero, most notably long MARCO STABILE: Ora d'Aria Restaurant - Florence For orders: VITTORIO TINELLI: