PACE Launches DEAN & DELUCA Sports Marketing: Sponsors US PGA Golf Tournament “DEAN & DELUCA INVITATIONAL” for Six Years BANGKOK – 6 June 2016 – PACE Development Corporation PLC, Thailand’s leading high-end property development company, and owner of the gourmet food and beverage brand “DEAN & DELUCA”, continues to build the iconic New York brand through its title sponsorship of a prestigious tournament on the PGA Tour. The newly named “DEAN & DELUCA INVITATIONAL” is held at the Colonial Country Club in Ft. Worth, Texas, which has hosted the PGA Tour Tournament for 70 years. This new brand and marketing strategies leverage the affluent lifestyle and global reach of the PGA Tour to build awareness of the DEAN & DELUCA brand globally. PACE CEO Sorapoj Techakraisri said, “The DEAN & DELUCA INVITATIONAL is a world-renowned golf tournament with a long record of success, bringing together many of the top golfers every year. In Thailand and globally, the sport of golf embodies the upmarket lifestyle which will form a major strategy in building the DEAN & DELUCA brand internationally. The players’ excellence on the golf course perfectly matches with our own passion and commitment to quality, delivering the finest foods and beverages from around the world.” Since the acquisition of DEAN & DELUCA by PACE in late 2014, the Company has created plans to open 100 stores in USA within 2018. The US Golf PGA Tournament DEAN & DELUCA INVITATIONAL 2016 was organized between 23-29 May, 2016 at The Colonial Country Club, Ft. Worth, Texas, USA. A number of professional golfers including Jordan Spieth, Harris English, Ryan Palmer, Webb Simpson, past champions such as Adam Scott, Zach Johnson, Chris Kirk and celebrities such as Bill Murray, Matthew Goode joined the tournament. Jordan Spieth won the golf tournament with an outstanding back nine performance. Sorapoj Techakraisri, PACE CEO awards prize to Jordan Spieth, winner of US GOLF PGA Tour 2016 DEAN & DELUCA Invitational – Photos by Jerry Sensabaugh, Big Bad Wolf Creative Group (from left to right): Jay Coldren, Managing Director of Market Operations, DEAN & DELUCA USA; Bayani Lauraya, Global President, DEAN & DELUCA; Jordan Spieth; Sorapoj Techakraisri; Chumpol Techakraisri, Director, PACE Development Plc. Apart from the title sponsorship in the PGA tour, recently PACE, through its MahaSamutr Country Club development also sponsored “MENA Golf Tour”, another international golf tournament. As a title sponsor, the tournament was named “MahaSamutr Masters”. Held at Banyan Golf Club during 15 – 19 May, 2016, the objective of this sponsorship was to build MahaSamutr’s brand awareness forming part of CRM program enabling Country Club members to join in the Pro-Am tournament. For more information, please contact: PACE Development Corporation Plc. DEAN & DELUCA (THAILAND) CO., LTD Narumon Juthaprateep Siriwatoo Ruksakaiti Tel: 082-988-0888 Head of Corporate Communications and Public Relations email: [email protected] Tel: 02-118-9599 email: [email protected] Thanawan Jiraprayoon Tel: 081-4000-446 email: [email protected] .