AUTOMOTIVE INTELLIGENCE FOR PROFESSIONALS Germany AutoBook 2019 PREVIEW Germany AutoBook 2019 Photo: Mercedes Benz WELCOME! Germany is recognized the world over for its 3) Localization – international managers desiring to expand their outstanding automotive industry and excellence market and set up a footprint in Germany – either for distribution in engineering. Around the world, German cars or local production. embody highly cherished values of innovation, reliability, safety, and design. Focus on contacts Germany is by some distance Europe’s leading The Germany AutoBook features quick links to access web sites, production and sales market. The country’s Google Map locations and social media sites of the featured world-class R&D infrastructure, complete industry companies and their representatives. Simply click on the icons to value chain integration, and highly qualified connect: workforce create an internationally peerless automotive environment. It enables companies to develop cutting-edge technologies, which perfectly address tomorrow’s mobility needs. Take a look at this impressive industry and find out how, more than 125 years after inventing the automobile, Germany remains the world’s automotive I am sure this book will give you lots of information and inspire you to innovation & production hub. do business in Germany. To your success! How to use the Germany AutoBook The information was compiled from personal research, the internet and with support of friends at automotive companies, automotive organizations, industrial estates and business associates and is Ulrich Kaiser designed to support: Publisher 1) Business Development - managers who seek to identify potential customers and sales opportunities in the German automotive industry 2) Outsourcing – local and international commodity managers, buyers who are looking to source Automotive components from Germany ii Chapter 1 Introduction Photo: Mercedes Benz Section 1 Introduction AT A GLANCE Germany’s Automotive Industry 1. Germany produced 5.6 million passenger Germany's Automotive industry is one of the most important industries in the cars in 2017. whole economy, contributing around 20 percent of all gross domestic product 2. About 4.4 million units are exported – (GDP). In Europe, the German industry represents over 30 percent of passenger 77.5% of the production. cars manufactured, close to 20 percent of all new registrations and boasting the largest concentration of OEM plants in Europe. By the end of 2017, the sector 3. German Automotive OEMs produced created a turnover of EUR 334 Billion and employing a workforce of over 800,000 16.5 million vehicles worldwide in 2017. workers. 4. The sector recorded a record turnover of Germany's Automotive Industry offers a huge opportunities for local and international EUR 334 billion and employed a workforce sales along with sourcing that has lead to a huge export success story. Germany is one of over 819,996 (manufacturing sector). of the world leaders in manufacturing, accounting for 15 percent of the world's total production. 5. There are over 40 OEM production sites Europan Car Production 2017 Many of the German located in Germany. produced cars are 6. 21 of the world’s top 100 automotive exported to Germany's suppliers are German companies. neighbor countries, which accounts for approximately 7. R&D personnel within the German 50 percent of exports. automobile industry reached a level of just The USA follows with the about 100.000. second highest demand for 8. Total investment in the sector 2017: German vehicles followed by Asian markets. 14.7 billion Euro. The market for high end premium vehicles is very high in the USA and China. Page 4 Chapter 2 Statistics 6 Chapter 3 OEMs Photo: BMW Section 1 BMW AT A GLANCE Founded in 1913, BMW started building airplane engines in 1917. In 1923, BMW started building motorbikes and eventually in 1928 1. German owned assembly operation for they started with the production of cars. Shortly after the passenger cars and SUV models Second World War, BMW's factories were dismantled by the 2. Production capacity: 4,200 vehicles/day Allied Forces and the company was only allowed to manufacture household utensils and bicycles. In 1950 BMW returned to the production of cars. After a slow start, the company focused on luxury cars, becoming one of the most admired carmakers in the world. The parent plant of the BMW Group is located in the north of Munich, directly at the Olympic Park. Located just beside the BMW Group plant are the Group Headquarters in the BMW four-cylinder, the BMW Museum and the BMW Welt. Munich Plant Petuelring 130 80788 Munich BMW Four Cylinder Building At the Munich location some 7,000 employees from over 50 nations work Abteilung TM-K in innovative production processes and produce approx. 900 cars 80788 Munich and up to 1,400 engines each day. Tel: +49 89-1250-16000 The infrastructure of the plant, which has Philip Wenzel developed in parallel with the urban Vice President residential area in the immediate vicinity, is reflected in complex Thomas Thym business structures and innovative VP Strategy Purchasing & manufacturing processes. The Supplier Network smooth interaction of all production technologies and Peter Van Binsbergen supporting areas in a confined Senior VP Sales & Marketing Page 8 space among the world's masterpieces in the automotive industry. In Regensburg Plant conjunction with the Research and Innovation Centre (FIZ), the BMW Herbert-Quandt-Allee Group plant in Munich serves as an internal competence center: From 93055 Regensburg here, the knowledge of processes At the end of the 1970s the and technologies, and the rising volume of production experience of over 90 years arrives demanded an expansion of to other production sites. the production facilities. Siddharth Mudgal Today, the BMW Regensburg Manager, Supplier Network Plant looks back to 20 years of success and is one of the Dingolfing Plant most modern and sustainable Postfach 1120 factories around the world. Regensburg has a work force of about 84122 Dingolfing 9,000 employees and 300 apprentices. Regendsburg produces the following models BMW 1 Series, BMW 2 Series Gran Tourer, BMW 3 The success story of the BMW Dingolfing Plant began in 1967 with the Series Sedan, BMW M3 Series Sedan, BMW 4 Series Convertible, acquisition of the medium size car company “Hans Glas GmbH”. It is BMW M4 Convertible, BMW X1, BMW Z4 Roadster with more than the largest of all BMW plants and one of the biggest factories in the 1,100 produced each day. world. Thousands of associates and machines produce the medium and large models of BMW. Dingolfingen employs approximately 17,500 Josef Mario Breu workers and 800 apprentices. The following models are produced at Technical Director Dingolfing: BMW 3 Series GT, BMW 4 Series Gran Coupé, BMW 5 Series (Sedan, Touring and GT), BMW M5, BMW ActiveHybrid 5, BMW Leipzig Plant 6 Series (Coupé, Convertible and Gran Coupé), BMW M6 (Coupé, BMW Allee 1 Convertible and Gran 04349 Leipzig Coupé), BMW 7 Series Plant Leipzig is one of the most state-of-the-art car plants. It produces (Sedan, Active Hybrid, the BMW X1 as well as BMW 1 Series five-door model and the BMW 2 Long Wheelbase and Series Coupé on one production line. In fall 2013 the production of the High Security) with a BMW i3 started, the first all electric automobile of the BMW Group. In approximated daily 2014 the hybrid sports car BMW i8 will follow. production of 1,600 vehicles. Hans-Peter Kemser Managing Director Page 9 Section 2 OEM Car Manufacturers The full version of the Germany AutoBook includes profiles of the following companies. You can order your subscription to Germany AutoBook here. Page 10 Chapter 4 German Automotive Cluster Photo: BMW Section 1 Automotive Cluster RheinMainNeckar AT A GLANCE The Automotive Cluster RheinMainNeckar is a company driven cluster which was established in 2003. 1. Automotive Cluster for Rhein, Main Today it consists of 450 members which cover the and Neckar whole automotive value chain. The core region around Rüsselsheim/ Darmstadt has more automotive companies than Michigan stat, the heart of US automobile industry. 54,000 persons are employed in this sector. The region is also well known for its trade fares IAA and Automechanica. Companies like Adam Opel AG, Pirelli Deutschland AG, Lear Corporation, Siemens VDO, Delphi Deutschland, Suzuki, Hyundai, Tyco Electronics, Continental Teves AG, MAN do have sites in the area. Well-known universities contribute to education and research in the automotive sector: TU Darmstadt (renowned technical university), FH Wiesbaden-Rüsselsheim (university of applied sciences), Fraunhofer Institute for Operational Stability. And at least many companies established research an development centers in the Rhine-Main-region: There is the International Technical Development Center (Adam Opel AG), European development centers of Honda, Hyundai and Automotive Mazda are also located here. ClusterRheinMainNeckar c/o Industrie- und Handelskammer Therefore the Automotive Cluster Rhein Main Neckar RheinMainNeckar covers a high 64295 Darmstadt potential region of automotive Tel: +49 (0) 6151 871 158 industry in Germany. Email: [email protected] Page 12 Section 2 Automotive Clusters The full version of the Germany AutoBook includes profiles of the following companies. You can order your subscription to Germany AutoBook here. Page 13 Chapter 5 German Tier 1 Photo: Brose Section 1 Infineon AT A GLANCE Infineon Technologies AG is a German Semiconductor manufacturer. The company