FREE City of Letters Dressed in Electronics A City in Tune Line Up BARCELOVERS The pillars of a publishing The boom in wearable Different ways of feeling All the main events The magazine inspired by a captivating city powerhouse technologies and experiencing music and activities Barcelona inspires BARCELONA IS YOURS Barcelovers PUBLISHED BY Barcelona City Council ILLUSTRATIONS Cristina Spanò, Barcelona is a dynamic city, open and full Danide, Lamosca of life. The wide range of activities planned Jaume Ciurana, PUBLISHING BOARD for the spring provides an international Jordi Martí i Galbis, Marc Puig, Miquel MAIN FONTS Bulo and Trola, by Jordi Guiot, Jordi Joly, Vicent Guallart, Àngel Embodas showcase of the fact that this is a city Miret, Marta Clari, Albert Ortas, Josep of culture, knowledge, creativity and Lluís Alay, José Pérez Freijo, Pilar Roca TRANSLATION AND PROOFREADING wellbeing. Sant Jordi (St. George’s Day) Néstor Bogajo, Stuart McLauchlan, EDITORIAL BOARD Marc Puig, Rosa Xavier Serrat, Kelly Shimmin is one of the most important highlights Romà, Elisabet Garcia, Joan León, Enric on the calendar; a huge cultural and civic Rimbau, Marta Passola ADVERTISING Primer Segona celebration that transforms Barcelona into the global capital of books and roses. EDITOR-IN-CHIEF Joan León IMAGE PROCESSING Xavier Parejo CONTRIBUTORS Xavier Arnaiz, Borja PRINTER Direcció d’Imatge i Serveis Throughout these pages you will discover Barbesà, Iñaki Barco, Carme Batalla, Editorials that not only does Barcelona excel in Txell Bonet, Tomàs Fuentes, Helena the field of publishing but also in areas Martínez Guimet, Irene Pujadas, Josep PAPER 100% recycled Sucarrats, Oliver Villanueva as diverse as technology, gastronomy, IN COLLABORATION WITH THE architecture and quality of life. The past PUBLISHER Edicions Clariana SL ADVERTSING BUSINESS ASSOCIATION, and the future are harmoniously combined: THE CATALAN ASSOCIATION OF historical heritage alongside the avant- DESIGN AND LAYOUT Lamosca ADVERTISING AND PUBLIC RELATIONS AGENTS AND THE BARCELONA HOTEL garde, and tradition with innovation. FRONT COVER Roger Llonch ASSOCIATION We welcome you to Barcelona and invite PHOTOGRAPHY Txema Salvans LEGAL DEPOSIT B. 19.129 - 2013 you to discover all of the facets that make (director). Paola Becerra Sarrias, Xavier ISSN 2339-8396 Cervera, Jordi Hernandez, Pep Herrero, our city such an inspiration. Lo peix, Helena Salanova, Margot meet.barcelona.cat/barceloversmag Serrano, STVCR | 1 Barcelovers | Issue 5 Barcelona inspires BARCELOVERS 04 08 10 14 18 22 WHAT’S UP CITY OF LETTERS BUSINESS SETTINGS ATTRACTION INNOVATION The choice of Barcelona as host of the We present the different factors that make Heterogeneous, bilingual and vibrant, The streets, neighbourhoods and squares Many writers, from George Orwell Digital technology is providing new Roller Games 2017 heads up a collection Barcelona a literary capital Barcelona’s publishing eco-system enjoys of the city have provided the backdrop for to Gabriel García Márquez, have based opportunities to tackle the challenges of news items about the city international renown works of fiction for centuries themselves in Barcelona facing the book world 24 28 32 34 36 40 PROFILES DRESSED IN ELECTRONICS UP IN THE AIR STORY OF A MURAL THE RETURN OF REAL BREAD A CERTAIN LOOK Four barcelovers whose talent and hard Will wearable technologies produce a The fifth edition of A Vista d’Hotel is a Twenty-five years after the death of the Four representatives of the latest generation A number of audio-visual producers with work have made them stand out in their profound turnaround in the interaction unique opportunity to view the city from artist Keith Haring, we revisit the story of of bakers reintroduce quality bread with a global reach are based in the district of respective disciplines between humans and technology? these singular lookout points the mural he painted in the Raval combination of innovation and tradition Poblenou 44 46 50 52 61 75 Report Line Up Wake Up A city in tune. An overview of the A selection of the main events, meetings and Useful information, hints and tips different ways to live and experience shows taking place in the city music, the most universal of languages HARVESTS OF THE PAST, FABRICATING THE FUTURE THE POWER OF INGENUITY WINES OF THE FUTURE Barcelona is a global pioneer in introducing a A product of the city’s beaches, the patí català Centuries-old wine-growing techniques public network of fab labs, bringing 3D printers is a unique and stylish sailboat recovered from an avant-garde perspective within reach of the local population 2 | | 3 Barcelovers | Issue 5 Barcelona inspires What’s Up World Roller Games 2017 In 2017 Barcelona is set to host the first World Roller Games, a new world championship that unifies all the skating disciplines. The competition, which will be held between 9 and 23 July 2017, brings together every world championship in a single event featuring the following roller disciplines: rink hockey, speed skating, skating marathon, artistic skating, inline hockey skating, freestyle, roller derby, inline downhill, skateboarding and inline alpine. Some seven thousand athletes are expected to compete from over 100 countries. Photo Institut Barcelona Esports 4 | | 5 Barcelovers | Issue 5 What’s Up INNOVATION Discount* THE UN CHOOSES BARCELONA TO HOST A CENTRE OF EXCELLENCE FOR SMART CITIES Barcelona will host the UN’s Specialist Centre on Public-Private Partnerships in Smart +Tax Free Refund and Sustainable Cities (PPP for Cities). The initiative enjoys the support of the City Council, the Catalan government and the prestigious business school IESE, which will serve as the headquarters for the Centre and its Secretariat. BUSINESS CULTURE The Port breaks its container traffic record New Cultures of Visit our stores** the World Museum and enjoy tourist privileges The Port of Barcelona recorded total container traffic of 46.3 million tonnes in 2014, an increase of 9% and the biggest volume in its history, surpassing the record it achieved back in 2007 before Last February the new Cultures of the World the economic crisis. Museum was inaugurated, a centre specializing in the history of different cultures from around the planet. Located on Carrer Montcada, right RESEARCH HEALTH opposite the Picasso Museum, it occupies the Gothic palaces of Casa Nadal and Casa del Marquès 11 Catalan scientists de Llió. With an exhibition area of almost 4,000 awarded 20 million euros Thanks to the Barcelona square metres, it houses a large section of the Health Association Foch Foundation collection, almost 2,400 objects, in grants to develop complemented by the collections of the Barcelona research projects programme, by 2017 Ethnological Museum and private collections such every Barcelonan will as the Clos Archaeology Foundation and the Duran The grants, awarded by the European Research Vall-Llosera Archaeology Collection. Council, recognize the research carried out in have a defibrillator no Catalonia since they were set up eight years more than 250 metres ago. Catalonia receives the third largest amount away, which will be of of research grants behind Switzerland and the Netherlands, and well above the average level great help in the event of grants issued per country. of a heart attack. The project promotes the Switzerland installation of easily Holland accessible defibrillators Catalonia United Kingdom in all public spaces. Find us very easily at Passeig de Gràcia, Plaça Catalunya, Ramblas, 2625000000003 FranceGermany EU Spain Italy Maremagnum, Airport and many other locations. Check www.desigual.com/es_ES/tiendas and go shopping! 6 | *Offer not combined with other offers/promotions. Valid from 1 January 2015 to 31 December 2015. **Participant stores: Desigual Stores located in Barcelona and surroundings. 200x265-barcelona lovers-SS15.indd 1 12/03/15 14:38 Barcelovers | Issue 5 Barcelona inspires was the total number of titles published in Catalonia during 2013. One in three were written in Catalan ITY OF LETTERS There are few festivals that celebrate literature with the fervour of St George’s Day in Catalonia (Sant Jordi). Coinciding with International Book Day, every 23 April the streets of Barcelona are thronged with books, roses and passers- by. Collective and individual, recreational and exuberant, Sant Jordi is not the only singular event that underscores Barcelona’s fame as a literary capital: the city also boasts a strongly consolidated publishing sector in the Catalan and Hispano-American worlds which is making use of new technologies to take on the future, a rich literary tradition in two languages, a very comprehensive network of libraries and bookshops, a huge range of specialist education in the literary sphere, and a packed calendar of festivals and trade fairs Text Borja Barbesà & Irene Pujadas Photos Xavier Cervera & Txema Salvans 8 | | 9 Barcelovers | Issue 5 Barcelona inspires The sector bills around HE BRIDGE WITH LATIN AMERICA BUSINESS It’s true that the city of Barcelona has million euros per year Supported and reinforced by numerous institutions, the always had a very close relationship with Spanish-speaking nations. As well publishing sector is one the biggest differentiating factors in as Planeta and Penguin Random House Barcelona’s literary system. With a large number of agencies, Grupo Editorial, there are numerous publishing houses and distributors to ensure a streamlined publishers based in Barcelona who process, Barcelona enjoys a global reputation as a literary have