Report No. 55/15 National Park Authority REPORT OF CHIEF EXECUTIVE SUBJECT: ECONOMIC PROFILE of PEMBROKESHIRE Pembrokeshire County Council recently commissioned Public and Corporate Economic Consultants (PACEC) to produce an Economic Profile of Pembrokeshire. A copy of their final report is included as Annex A. This work will be used to support policy and decision-making including developing an Economic Strategy for Pembrokeshire. Recommendation: Members are requested to: Note the Economic Profile of Pembrokeshire; Make any comments on Conclusion and Recommendations of Profile that can be passed on to Pembrokeshire County Council; Suggest any issues the Authority may ask Pembrokeshire County Council to consider when drafting the Economic Strategy. (For further information, please contact Tegryn Jones, Chief Executive – [email protected]) Pembrokeshire Coast National Park National Park Authority 23rd September 2015 Pembrokeshire County Council Economic Profile of Pembrokeshire Final Report from PACEC July 2015 Pembrokeshire County Council Economic Profile of Pembrokeshire Final report Contents 1 EXECUTIVE SUMMARY ................................................................................................................ 1 1.1 INTRODUCTION ................................................................................................................................. 1 1.2 LOCATION & GEOGRAPHY .............................................................................................................. 1 1.3 STRATEGIC POLICY CONTEXT ....................................................................................................... 1 1.4 BUSINESS AND EMPLOYMENT........................................................................................................ 2 1.5 LABOUR MARKET AND SKILLS ........................................................................................................ 2 1.6 TOURISM ............................................................................................................................................ 3 1.7 ENERGY AND THE MARINE ECONOMY .......................................................................................... 3 1.8 THE RURAL ECONOMY .................................................................................................................... 4 1.9 BUSINESS SERVICES ....................................................................................................................... 4 1.10 RECOMMENDATIONS ................................................................................................................... 4 2 INTRODUCTION, AIMS, AND METHODOLOGY .......................................................................... 6 2.1 INTRODUCTION AND AIMS .............................................................................................................. 6 2.2 STUDY METHODOLOGY ................................................................................................................... 6 3 PEMBROKESHIRE LOCATION AND GEOGRAPHY ................................................................... 8 3.1 SUMMARY .......................................................................................................................................... 8 3.2 LOCATION .......................................................................................................................................... 9 3.3 POPULATION: DENSITY AND DISPERSION .................................................................................... 9 3.4 CONNECTIVITY AND INFRASTRUCTURE ..................................................................................... 10 3.4.1 Road ................................................................................................................................ 10 3.4.2 Train ................................................................................................................................ 11 3.4.3 Ports ................................................................................................................................ 11 3.4.4 Air .................................................................................................................................... 11 3.4.5 Journeys to work ............................................................................................................. 12 3.4.6 Working from home ......................................................................................................... 13 3.5 CONCLUSION .................................................................................................................................. 13 4 THE STRATEGIC POLICY CONTEXT ......................................................................................... 14 4.1 SUMMARY ........................................................................................................................................ 14 4.2 INTRODUCTION ............................................................................................................................... 14 4.3 EUROPEAN STRUCTURAL & INVESTMENT FUNDS FOR THE 2014-2020 FUNDING ROUND .. 16 4.4 SECTOR-SPECIFIC POLICIES ........................................................................................................ 19 5 BUSINESS AND EMPLOYMENT ................................................................................................. 21 5.1 SUMMARY ........................................................................................................................................ 21 5.2 EMPLOYMENT – TRENDS AND KEY SECTORS ........................................................................... 22 5.3 BUSINESS DEMOGRAPHY ............................................................................................................. 27 5.4 GROSS VALUE ADDED AND PRODUCTIVITY ............................................................................... 28 5.5 INSIGHTS FROM STRATEGIC STAKEHOLDER INTERVIEWS ..................................................... 28 5.6 CHARACTERISTICS OF LOCAL BUSINESSES – BUSINESS SURVEY ........................................ 31 5.7 BUSINESS SURVEY RESULTS - SWOT ......................................................................................... 31 Pembrokeshire County Council Economic Profile of Pembrokeshire Final report 6 LABOUR MARKET AND SKILLS ................................................................................................ 37 6.1 SUMMARY ........................................................................................................................................ 37 6.2 POPULATION ................................................................................................................................... 38 6.3 ECONOMIC ACTIVITY AND UNEMPLOYMENT .............................................................................. 40 6.4 SKILLS AND QUALIFICATIONS ....................................................................................................... 45 6.5 WELSH INDEX OF MULTIPLE DEPRIVATION ................................................................................ 46 6.6 HOUSING ......................................................................................................................................... 47 6.7 COMMUTING PATTERNS ................................................................................................................ 50 6.8 WELSH LANGUAGE ......................................................................................................................... 53 7 KEY SECTORS ............................................................................................................................. 55 7.1 SUMMARY ........................................................................................................................................ 55 7.1 TOURISM .......................................................................................................................................... 57 7.1.1 Employment statistics ...................................................................................................... 57 7.1.2 Insights from strategic stakeholder interviews ................................................................ 58 7.1.3 Additional tourism statistics ............................................................................................. 60 7.1.4 Business survey results ................................................................................................... 64 7.2 ENERGY AND THE MARINE ECONOMY ........................................................................................ 65 7.2.1 Introduction ...................................................................................................................... 65 7.2.2 Port clusters..................................................................................................................... 65 7.2.3 Stakeholder views ........................................................................................................... 66 7.2.4 Fishing ............................................................................................................................. 68 7.3 THE RURAL ECONOMY .................................................................................................................. 69 7.3.1 Agriculture ......................................................................................................................