A WOMAN’S GUIDE TO BUSINESS NOVEMBER 2018 FOCUS 0N TRAILBLAZERS Trailblazers in politics, law, business, education and health care. #MeToo movement leads to progress, but still more to be done. Series sponsor: Celebrating 135 years of service and commitment to Baltimore’s older adults and their families! As your community health resource, Keswick embraces the same core values of compassion, integrity, service and innovation today as we did over a century ago when founded by Mary Hamilton Carey and the Board of Lady Managers. Our mission then as it is now is to enhance the quality of life of older adults. Wise & Well Services Adult Day Rehabilitation Nursing Home To Learn More Visit Us at ChooseKeswick.org or email us at [email protected] or [email protected] NOVEMBER 2018 CONTENTS 6 8 14 16 18 FEATURES A look at some women trailblazers in politics, law, business, education and healthcare .....................8 There’s been progress thanks to the #MeToo movement but there is still work to be done ...............14 IN EVERY ISSUE Tech Tip .............................................................. 4 5 Women Who Changed My Life .......................18 What’s in your purse? ......................................... 6 Path to Excellence Networking Event ................... 20 Q&A: What was your path? ..............................16 Movers & Shakers ............................................. 21 To buy advertising or order additional copies of Path to Excellence, email [email protected]. Suzanne E. Fischer-Huettner ....................................................................... Publisher Gail Clough .................................................................................... Account Executive Thomas Baden Jr. ................................................................................................Editor Erin McLaughlin ..................................................Events & Marketing Coordinator Patrick Brannan .....................................................................Special Products Editor Kady Weddle ............................................................ Special Publications Supervisor Jason Whong ...........................................................................................Digital Editor Heather Heater ......................................................................................Page Designer Sean Wallace .......................................................................................Assistant Editor Sarah Sansom ............................................................................Ad Design Supervisor Maria Kelly ................................................................................................ Comptroller Erin Roper .................................................................................................Ad Designer Tracy Bumba ..........................................................Audience Development Director Contributing writers: Christen Hansen, Gina Gallucci-White. Darice Dixon .......................................................................Senior Account Manager Contributing photographer: Maximilian Franz. To order additional copies, contact Patrick Brannan at 443-524-8102 or [email protected]. Cover photo: From left, Diane Bell-McKoy, CEO of Associated Black Charities; Patricia Mitchell, retired vice president IBM; retired Sen. Barbara Mikulski; Hon. Pamila J. Brown; Betty Buck, president Buck Distributing. A special thanks to the Center Club for allowing us to shoot photos on their newly-renovated 16th floor.Photo by Maximilian Franz/contributing photographer PATH TO EXCELLENCE 3 LETTER FROM THE PUBLISHER TECH elcome to this vice president, investments issue of Path to and wealth adviser at Excellence, where Morgan Stanley Wealth weW explore women trailblazers. Management, shares the TIP A little more than a year ago, story about What’s In her the #MeToo movement started Purse. LaKeecia Allen, of LEVERAGING FIRST-PARTY and brought focus on women the Office of the County CUSTOMER DATA TO IMPROVE and their roles in leadership and Attorney for Prince George’s society. We spoke with women County, shares Five Women YOUR DIGITAL MARKETING in a variety of industries who who influenced her life. San- were leaders and among the first Suzanne E. ERIN BORKOWSKI Fischer-Huettner dy Fitzgerald-Angello, vice to climb and reach new heights in president and dealer operator MEDIA DIRECTOR & VP, TBC Publisher, their industry and careers. of Pohanka of Salisbury, tells The Daily Record Given recent concerns such as Facebook’s challeng- In politics, Sen. Barbara the story of how she advanced Mikulski was the longest-serving es with third-party targeting and changes resulting from in what was predominately a the General Data Protection Regulation, the data a com- woman in the history of Congress and man’s world in What’s Your Path Q&A. pany collects directly provides a more valuable tool for the longest-serving senator in Maryland Mark your calendar now for the digital marketing than ever before. The same technology history. In the legal field, the Hon. Mary Women’s Leadership Summit on March that enables Amazon to recommend the next book you Ellen Barbera is the first woman to serve 20, 2019, at Coppin State University from will love can be employed to help your business retain as chief judge of the Maryland Court of 7:30 a.m. to noon. The summit brings and grow your customer base. Here are some ways you Appeals and the Hon. Pamila J. Brown was can use your own data to take your marketing to the together Top 100 Women, Leading next level. the first African-American woman to lead Women and the state’s network of women the Maryland State Bar Association when professionals to learn about various topics TAG YOUR WEBSITE she became president in June 2015. in business, give back to the community Nancy Grasmick served as the first Tag your website with a remarketing pixel for your var- and create mentoring relationships. female state superintendent of education. ious media platforms. The data collected can help you Look for the dates for the 2019 Path to Betty Buck, Patricia Mitchell and Mary reach customers who have already engaged with your Excellence networking events to be an- brand, and push those that have not converted further Ann Scully are making their marks in the nounced in the near future. Please go to down the funnel. You can also create custom messaging business world. Peggy Naleppa was a leader thedailyrecord.com/path-to-excellence/ for different audience segments; for example, providing in health care and Diane Bell McKoy has calendar/ for updates and details. discounts to “cart abandoners.” provided leadership for Associated Black If you have suggestions for what you’d Charities since 2007 and has worked with like to see in Path to Excellence, drop me a USE YOUR CRM a variety of groups through her leadership. Use your customer relationship management system As we approach the 100th anniversary line at [email protected]. I look forward to hearing from you. (CRM) to leverage existing customer lists, cross-selling of the passage of the 19th Amendment, or remarketing to subsets of your database as well as women leaders are looking at where the reaching back out to lapsed customers. You can upload #MeToo movement is today and what these lists to social media platforms like Facebook or work still needs to be done. The movement target with programmatic advertising partners. You can continues to drive the focus on women’s also build “look alike” audiences that mirror current issues and role in society. customer profiles to find more prospects likely to buy Also in this issue, Lori Villegas, senior Suzanne E. Fischer-Huettner or convert. SOCIAL MEDIA PAGES Leverage your company’s social media pages to re- market to followers and those UPCOMING DATES that have engaged with your brand as well as find custom- ers that look like those who December 3, 2018 March 20, 2019 April 15, 2019 follow you. Leading Women Women’s Leadership Summit Top 100 Women Maximizing your first-party 5:30 – 8 p.m. 7:30 a.m. – Noon The Joseph Meyerhoff data not only serves as a way The Westin Annapolis Coppin State University Symphony Hall to extend your CRM efforts at scale, but offers a cost-ef- ficient vehicle to find new customers, increase revenue, and improve your ROI. PTE 4 NOVEMBER 2018 ▶ FEATURED IN THIS MONTH’S PATH TO EXCELLENCE 14 women featured in this month’s issue are Top 100 Women honorees, plus three Leading Women honorees. LaKeecia Allen Sandy Hon. Mary Diane Bell-McKoy Hon. Pamila Betty Buck Fitzgerald-Angello Ellen Barbera J. Brown Nancy Grasmick Patricia Lambert Barbara Mikulski Patricia Mitchell Peggy Naleppa Deborah Phelps Mary Ann Scully Lori Villegas Girl Scouts of Central Maryland’s Distinguished Women’s Award Celebration Honorary Distinguished2019 Woman Regina Curry Tere Geckle Marian Hwang Dr. Carole Miller Alicia Wilson Frances Hesselbein Chief Diversity Officer, Community Principal, Miles & Cancer Institute Director, Senior Vice President & Chairman, The Frances Legg Mason Philanthropist Stockbridge St. Agnes Healthcare Senior Legal Counsel, Hesselbein Leadership Forum Sagamore Development April 17, 2019 at The Center Club Tickets go on sale November 1 -- VISIT: www.gscm.org/dw PATH TO EXCELLENCE 5 WHAT’SIN YOUR PURSE? Lori Villegas Senior Vice President, Investments Wealth Adviser, Morgan Stanley Wealth Management ori Villegas divides her life into three