CVS AND ABSTRACTS OF ALL SPEAKERS Genealogy of Popular Science. From Ecphrasis to Virtual Reality CVs and Abstracts of all Speakers GENPOP2018, International Conference, June 15-17, 2018, Fritz-Haller-Hörsaal, Building 20.40, Englerstr. 7, KIT Campus South, Karlsruhe Lecture: 30 Minutes / Work-in-Progress Talk: 15 Minutes Friday, June 15, 2018 16:00 Admission & Registration 16:30 Salutations and Introduction Salutation Prof. Dr. Caroline Y. Robertson-von Trotha, Karlsruhe Institute of Technology, ZAK Von Honig, VR-Brillen und wahrer Medizin – Ursprünge und kulturelle Transformationen der “Populärwissenschaft” (Lecture) Dr. Jesús Muñoz Morcillo, Karlsruhe Institute of Technology, ZAK Welcome Speech of the Vice President for Innovation and International Affairs Prof. Dr. Thomas Hirth, KIT Presidential Committee 17:30 ON THE TRAIL OF POPULAR SCIENCE IN ANTIQUITY I Hero of Alexandria’s Theater of Mechanics (Keynote Lecture) Associate Prof. Dr. Courtney Ann Roby, Cornell University, Ithaca, New York Mythology at the Greek School: The Testimony of the Progymnasmata (Keynote Lecture) Prof. Dr. José Antonio Fernández Delgado, Universidad de Salamanca 18:45 Refreshment Break 19:00 ON THE TRAIL OF POPULAR SCIENCE IN ANTIQUITY II Das Reich der Muränen, Delphine und Kraken – das Wissen über das Meer und seine Bewohner in der römischen Kaiserzeit (Lecture) Dr. Dorit Engster, Universität Göttingen The Celestial Axis in Manilius’ Astronomica (1. 275-293): Paradox and Sublime (Talk) Matteo Rossetti, University of Milan Die Panathenäischen Preisamphoren als Kommunikationsmedium mythologischen, historischen und kulturellen Wissens (Talk) Martin Streicher, Rheinische Friedrich-Wilhelms-Universität Bonn 20:30 Reception 1 Genealogy of Popular Science. From Ecphrasis to Virtual Reality CVs and Abstracts of all Speakers Saturday, June 16, 2018 9:00 ON THE TRAIL OF POPULAR SCIENCE IN ANTIQUITY III (Popular) Scientific Knowledge and its Rhetorical Use in Aristotle (Lecture) Prof. Dr. María J. Martín-Velasco, Universidad de Santiago de Compostela Populärwissenschaftliche Argumentationsschemata in der Zweiten Sophistik am Beispiel der Apologia des Apuleius von Madaura (Talk) Maurice Parussel, Ruhr-Universität Bochum Ekphrasis as Device for Knowledge Dissemination in Euripides (Talk) Sara Matías Pérez, Universidad de Salamanca moris mihi restat origo – Aetiology and Popular Science (Lecture) Dr. Anke Walter, Newcastle University 11:00 Refreshment Break 11:15 BETWEEN ANTIQUITY AND MODERNITY Wissensordnung und Wissenspopularisierung: Konstanten und Wandlungen in der vormodernen Enzyklopädik (Lecture) Prof. Dr. Mathias Herweg, Karlsruhe Institute of Technology, Institut für Germanistik Was Cometen eygentlich seyen – Zur Vermittlung naturkundlichen Wissens in der ephemeren Kometenliteratur der Frühen Neuzeit (Keynote Lecture) Prof. Dr. Marion Gindhart, Johannes Gutenberg Universität Mainz More Publicity Through Very Short Books: Historical Epitomes in Late Antiquity and Renaissance (Lecture) PD Dr. Markus Sehlmeyer, Universität Osnabrück 13:15 Lunch Break 14:00 AGE OF ENLIGHTENMENT AND BEYOND: REASON AND FUN WITH NATURAL SCIENCES Vom vernünftigen Vergnügen zum Spaß an der Wissenschaft. Kontinuitäten in der Geschichte der Wissenschaftspopularisierung seit der Aufklärung (Keynote Lecture) Dr. Oliver Hochadel, IMF-CSIC, Barcelona (Spanish National Research Council) 2 Genealogy of Popular Science. From Ecphrasis to Virtual Reality CVs and Abstracts of all Speakers Science in the Box. History and Cultural Impact of Popular Scientific Kits (Lecture) Prof. Dr. Verena Kuni, Goethe Universität Frankfurt am Main Innovative Popular Science Communication? Materiality’s, Aesthetics and Gender of New Science Communication in the Genre of Science Slam (Lecture) Dr. des. Miira Hill, Technische Universität Berlin 16:00 Refreshment Break 16:15 MODERN TIMES: POPULARIZATION OF – AND THROUGH – ART Handbuchskepsis vs. Markterfolg. Wie wurden optische Zeichenhilfen 1800 – 1850 populär? (Keynote Lecture) Prof. Dr. Dr. Erna Fiorentini, Karlsruhe Institute of Technology, Institut für Kunst- und Baugeschichte Klare Spiegel, zersprungene Scheiben – Newton und die Kunst des Trompe-l’œil (Lecture) Prof. Dr. Oliver Jehle, Karlsruhe Institute of Technology, Institut für Kunst- und Baugeschichte am KIT Wilhelm Lübke – Kunstgeschichte für das Feuilleton (Talk) Dr. Alexandra Axtmann, Karlsruhe Institute of Technology, Institut für Kunst- und Baugeschichte 18:00 Refreshment Break 18:15 MODERN TIMES: VISUAL CULTURES AND ARTISTIC APPROPRIATION OF POPULAR SCIENCE Bildtechnische Avantgarden (Keynote Lecture) Dr. Matthias Bruhn, Humboldt-Universität zu Berlin Die Aneignung und Verbreitung wahrnehmungsphysiologischer Terminologie als apologetische Strategie im Künstlermanifest? Das Beispiel Kandinsky (Talk) Beatrice Immelmann, Institut für Kunstgeschichte, Universität Wien Sunday, June 17, 2018 9:30 NEW – AND OLD – STRATEGIES OF SCIENCE POPULARIZATION I From “The Destroyer of Worlds” to “Atoms for Peace” (and back?) – Discourse on Nuclear Power in US Popular Science Journals during the Early Cold War Era (Lecture) Lars F. Köppen, Stiftung Historische Museen Hamburg 3 Genealogy of Popular Science. From Ecphrasis to Virtual Reality CVs and Abstracts of all Speakers Theatrum cerebri: Gehirn & Geist und die visuelle Kultur populärer Hirnforschung (Lecture) Dirk Hommrich, Institut für Technikfolgenabschätzung und Systemanalyse (ITAS) des Karlsruher Instituts für Technologie (KIT) 11:00 Refreshment Break 11:15 NEW – AND OLD – STRATEGIES OF SCIENCE POPULARIZATION II Schulen des Sehens: Popularisierungen wissenschaftlichen und wissenschaftsforschenden Wissens in Kinofilmen und Comics (Lecture) Dr. des. Kathrin Klohs, Universität Basel Popular Aesthetics of the 19th Century – A Concurrent Story to the History of Design, Investigated through an Analysis of Illustrations in the Periodical Press (Talk) Elin Manker, Stockholm University Geschichte und medienpolitische Implikationen visueller Naturmetaphern der Kybernetik in der Digitalkultur (Talk) Lena Trüper, Goethe-Universität Frankfurt 12:45 Discussion Scientific Head: Dr. Jesús Muñoz Morcillo & Prof. Dr. Caroline Y. Robertson-von Trotha, ZAK | Center for Cultural and General Studies Scientific Partners: Prof. Dr. Oliver Jehle & Dr. Alexandra Axtmann, Institut für Kunst- und Baugeschichte am KIT, Fachgebiet Kunstgeschichte Prof. Dr. Mathias Herweg, Institut für Germanistik, Abteilung Mediävistik und Frühneuzeitforschung Organization: Dr. Jesús Muñoz Morcillo, Stephanie Rothe, Klemens Czurda Contact: [email protected], Tel. +49(0)721 48933 Dates: Friday, June 15, 2018, 4:00 p.m. – 8:30 p.m. Saturday, June 16, 2018, 9:00 a.m. – 7:00 p.m. Sunday, June 17, 2018, 9:30 a.m. – 1:00 p.m. 4 Genealogy of Popular Science. From Ecphrasis to Virtual Reality CVs and Abstracts of all Speakers SALUTATION AND INTRODUCTION Prof. Dr. Caroline Y. Robertson-von Trotha, Karlsruhe Institute of Technology Prof. Dr. Caroline Y. Robertson‐von Trotha was born in Glasgow/Scotland in 1951. After her studies in sociology, philosophy, and history in Heidelberg and Karlsruhe, she finalized her doctoral dissertation in sociology and habilitated at the University of Karlsruhe (now Karlsruhe Institute of Technology, KIT) in 2004. She is a founding member and director of ZAK | Centre for Cultural and General Studies at the Karlsruhe Institute of Technology (KIT). Her research focuses on cultural change and globalization, internationalization, multicultural- ism, as well as theory and practice of public science. She is a coordinator of the German net- work of the Anna Lindh Foundation, member of the Culture Committee of the German UNESCO Commission, and chairlady of the Academic Council for Culture and Foreign Policy (WIKA) at the Institute for Foreign Cultural Relations (ifa). Dr. Jesús Muñoz Morcillo, Karlsruhe Institute of Technology Jesús Muñoz Morcillo’s first degree (Licenciatura) was in Classics at the Department of Classi- cal Philology and Indo-European Languages of the University of Salamanca (2001). After a year as DAAD awardee at the Julius Maximilian University of Würzburg, specializing in epicurean philosophy, he obtained a Master’s degree (2008) in Art History, Media Theory, and Aesthet- ics, and a PhD degree from the University of Arts and Design in Karlsruhe (2015). In 2009, he joined ZAK | Centre for Cultural and General Studies at Karlsruhe Institute of Technology (KIT). He is currently a research fellow at ZAK and lecturer at the Institut für Kunst- und Baugeschichte at KIT. About Honey, VR-Goggles, and Real Medicine – Origins and Cultural Transformations of “Popular Science” Despite the efforts of modern scholars to explain the origins of science communication as an intricate phenomenon with sociopolitical and aesthetical dimensions, most research fields concerned, such as History of Science and Technology Studies, approach the popularization of science from the perspective of present issues, mostly ignoring its historical roots in the classi- cal culture. Classicists, on the other hand, analyze (popular) scientific writings from a philo- sophical and not cultural perspective. Even rhetorical analyses are seldom concerned with visual culture or communication qualities that serve the popularization of knowledge. In this introductory lecture, our aim is to propose a new approach to this subject focusing on rheto- ric, visual, and cultural techniques that promoted the popularization of knowledge since the Greco-Roman world. Whether the Aristotelian notion of universal,