LIFE+ 2013 Deliverable D.1.4 of Action D.1 Dissemination and Exploitation Plan Update Concerning the LIFE project LIFE BIOCOPACPlus LIFE13 ENV/IT/000590 Project Start Date June 1st 2014 End Date May 31st 2017 Coordinator Stazione Sperimentale per l'Industria delle Conserve Alimentari (SSICA) Deliverable No D.1.4 Document Type Report Action No D.1 Action Leader SSICA Due date 30/11/2015 Submission Date 26/02/2016 1 LIFE+ 2013 Document summary information Authors and contributors Initials Author Organization Role AM Dr. Angela Montanari SSICA Action Leader RP Dr. Raffaella Pironti SSICA Assistant Project Manager Rev Who Date Comment 01 Dr. R. Pironti 01-02-2016 First draft D.1.4. 02 Dr. A. Montanari 02-02-2016 First revision D.1.4. 03 Dr. R. Pironti 22-02-2016 Second draft D.1.4. 04 Dr. A. Montanari 26-02-2016 Second revision D.1.4. 05 Quality Control Who Date Checked by Action Leader Dr. A. Montanari (SSICA) 26-02-2016 Reviewed by Approved by Coordinator Dr. A. Montanari (SSICA) 26-02-2016 Disclaimer The content of the publication herein is the sole responsibility of the publishers and it does not necessarily represent the views expressed by the European Commission or its services. While the information contained in the documents is believed to be accurate, the authors(s) or any other participant in the BiocopacPLUS consortium make no warranty of any kind with regard to this material including, but not limited to the implied warranties of merchantability and fitness for a particular purpose. Neither the BiocopacPlus Consortium nor any of its members, their officers, employees or agents shall be responsible or liable in negligence or otherwise howsoever in respect of any inaccuracy or omission herein. Without derogating from the generality of the foregoing neither the BiocopacPlus Consortium nor any of its members, their officers, employees or agents shall be liable for any direct or indirect or consequential loss or damage caused by or arising from any information advice or inaccuracy or omission herein. 2 LIFE+ 2013 Table of Content Executive Summary 3 1. Introduction 3 1.1 Purpose of the document 3 1.2 Dissemination strategy 3 1.2.1 Raising awareness 4 1.2.2 Promoting BiocopacPlus results 4 1.2.3 Exploitation 4 1.3 Roles and Responsibilities 5 1.4 Audiences and Target Groups 5 2. Methodology 6 2.1 Key Messages 7 2.2 Dissemination tools 9 2.4 Dissemination indicators 20 3. Exploitation 21 4. BiocopacPlus Results 22 4.1 Existing patents and foreground 23 4.2 Future exploitable results and foreground 23 4.3 Exploitation agreements 24 5. Conclusions 24 Executive Summary This deliverable focuses on updating dissemination and communication plan for BiocopacPlus. This second dissemination and exploitation plan is a follow up on deliverable D1.2 that has been released on 27/01/2015 (M8). The aim of this deliverable is to update a detailed dissemination and exploitation plan and report on results achieved regarding dissemination and exploitation activities. 1. Introduction 1.1 Purpose of the document This document is an update of the previous plan that takes into account the obtained results until now. Given the positive results, there were no substantial changes. 1.2 Dissemination strategy The dissemination strategy of BiocopacPlus is made up of three consecutive phases: • The goal of the first, awareness-oriented phase, is to raise awareness within a different subjects about the project and its objectives. • The second, result-oriented phase, aims to promote the results of the project, in order to allow potential interested parties to get to know the achievements and the related benefits of the BiocopacPlus project. • And finally, in the third exploitation-oriented phase, specific activities were defined to start the actual exploitation. 3 LIFE+ 2013 All of these phases require different methods and activities to be initiated in order to be able to achieve the goals. The details of each of these phases will be outlined now. 1.2.1 Raising awareness Raising awareness involve the setting up of the basic marketing materials and awareness-raising presentations at different related events. Therefore, the main activities of this phase were the following: • Setting up a common project visual identity, such as the BiocopacPlus logo, templates for documents and presentations. • Creating the project website, which describes the challenges and the goals of the project and introduces the project members. • Designing the project information materials (such as, brochures, notice boards, information panels), which can be distributed during the events and which can be showed at the entrance of each partner’s plant and institutions. • Giving introductory presentations at conferences and workshops about the challenges and goals of BiocopacPlus in order to raise awareness among the scientific and industry stakeholders and to establish the basic brand name of BiocopacPlus. 1.2.2 Promoting BiocopacPlus results For promoting the results, BiocopacPlus directs and will direct his dissemination activities to stakeholders in metal packaging and lacquerers manufacturing, in food industry and tomato farmers. Therefore, the main activities of this phase are the following: • Update of the project website with public news, in order to encourage active communication, to keep interested parties informed and to demonstrate project liveliness and progression. • Presentations of the research-oriented theoretical results of the BiocopacPlus project at national and international conferences • Publishing and dissemination of press releases following the finalization of important project milestones. Specialist press releases, at national and international level, will address to cans manufacturing, lacquers producers, food industries and plant engineering manufacturers. General press releases are intended to be circulated among "large-scale organised distribution (LOD), consumers association and specific group of interest as EPG (Ethical Purchasing Groups). 1.2.3 Exploitation The exploitation is specifically targeted at potential clients of BiocopacPlus. The activities of this phase include: • Participation at eco-packaging-oriented exhibitions, fairs and workshops, where the results of the project are presented to business stakeholders and contacts with potential commercial projects are established. • Inauguration of the pilot plant for cutin extraction, where in that occasion individualized demonstrations at interested stakeholders will be held. • Protecting the BiocopacPlus methodology and technology defined for the plant, in order to lay the foundation of potential commercial projects. 1.3 Roles and Responsibilities It was considered appropriate to not establish a formal dissemination working group (DSW), as provided in D.1.2. , given the continuous relations among partners and the geographical proximity. SSICA is coordinating all diffusion and exploitation activities, interacting with partners on the 4 LIFE+ 2013 communication strategy during the internal meetings. SSICA supported by all the partners, is responsible for developing the communication and dissemination plan. Any decision on dissemination derive mainly from SSICA who, once received the consensus’ partners, implements the action. 1.4 Audiences and Target groups The target group, considered in D.1.2. and listed below, are yet confirmed: • Food industry: The food industry is very diverse with large and small companies and important differences between sectors and countries. They are the main “end users” of scientific results, but they often lack time and money, are market oriented and more interested in the solutions than in the underlying methods and scientific approaches. Disseminating scientific results in the national language of food industries is considered an asset, especially in the case of SMEs. Thanks to the new technology developed in the pilot plant for cutin extraction, the preserve industry and large scale distribution services will have at their disposal an environmentally-friendly and safe packaging, which will be much appreciated by consumers and of considerable marketing appeal for large scale distribution. • Lacquers producers: In the lacquer industry the literature is scarce on the application of biocoatings in general and destined for contact with food products in particular. Only in the last years is growing interest in subject. Until now the coating industry has been heavily reliant on oil-based raw material; however efforts towards a more sustainable and green technology are evident, such as the study of polyesters based on isosorbide in powder coating application. Therefore the supply of a new raw material of natural origin as cutin, derived from waste and using renewable sources, can offer to lacquer producers a new opportunity to obtain a final natural bio-lacquer. • Packaging producers will be able to supply a more easily recyclable container, improving their competitiveness over other types of packages (e.g. bio-plastics packaging). Most importantly, the packaging manufacturers will be able to use a lacquer of natural origin and to supply an eco-innovative food metal packaging. At present, the metal packaging, albeit being much more eco-friendly than other types of packaging, is still perceived by consumers as old fashioned and having a high degree of non-freshness. The production of an innovative can is a great opportunity for the entire industry enabling to re-launch the metal packaging by making more cost-effective than other materials and thus to gain new market shares.