Kingdom of Cambodia Nation Religion King Royal Government of Cambodia Council for Agricultural and Rural Development Social Protection Coordination Unit Communication & Knowledge Management Strategy For the National Social Protection Strategy 2012 - 2015 Mr Arnold Marseille, UNICEF Cambodia Communication & Knowledge Management Consultant Page 1 of 74 Foreword The National Social Protection Strategy 2012-2015 as adopted by the Council of Ministers of the Royal Government of Cambodia in April 2011 and launched at the Peace Palace on December 5-6, 2011, states that: “The main goal of the Information and Knowledge Management component of the SPCU is to strengthen the management of information and knowledge on social protection so that relevant and up-to-date information can be shared and disseminated among relevant stakeholders. To achieve the set out goals, the IKM component of the SPCU is centered on four elements of engagement. Moreover, a detailed Communication Strategy for the SPCU will be developed.” It is my pleasure to hereby present this SPCU Communication & Knowledge Management Strategy. The knowledge management processes and structures, and the information sharing inputs and outputs provided in this comprehensive document will be the cement with which a solid house of social protection in our Kingdom needs to be build. The National Social Protection Strategy (NSPS) for the poor and vulnerable is necessary to promote the livelihoods of the people and to ensure achievement of the Cambodia Millennium Development Goals (CMDGs). I am therefore pleased that the public communication component of this CKM strategy also presents a conceptualized approach in which messaging on social protection is integrated with the CDMGs. The CARD Social Protection Coordination Unit (SPCU) was created in 2010 to lead on social protection policy oversight, costing NSPS implementation, partnerships and dialogue, communication, monitoring and evaluation, and information management. The introduction of this CKM Strategy however rightly starts with the observation that: “The success of the SPCU in leading SP coordination and information sharing highly depends on cooperation by all NSPS stakeholders. And: successful implementation of the NSPS objectives highly depends on the success of the SPCU in fulfilling its roles and responsibilities.” It is crucial indeed that all stakeholders – line and key ministries, sub-national authorities, development partners and civil society – fully understand the meaning of “leading” within this context. The SPCU is created to help us all working closely together and learning from each other in order to jointly realize the mission of the NSPS this CKM strategy is supporting: All Cambodians, especially the poor and vulnerable, will benefit from improved social safety nets and social security as an integral part of a sustainable, affordable and effective system. Yours Truly, H.E. Ngy Chanphal Secretary of State, Ministry of Interior Vice-Chair Council for Agricultural and Rural Development Page 2 of 74 Table of Contents Foreword ........................................................................................................................................................ 2 Table of Contents ........................................................................................................................................... 3 Acronyms ........................................................................................................................................................ 5 Glossary .......................................................................................................................................................... 7 Executive Summary ........................................................................................................................................ 8 SPCU COMMUNICATION & KNOWLEDGE MANAGEMENT STRATEGY ............................................................ 10 1. Towards effective SP Information & Knowledge Management .................................................................. 11 1.1. Introduction ....................................................................................................................................... 11 Figure 1: SP IKM & Communication Circulation ..................................................................................... 12 1.2. IKM Structures and processes for SP Key Stakeholders ....................................................................... 13 1.2.1. Appoint SP Communication Focal Points ...................................................................................... 13 1.2.2. Implement efficient meeting procedures ..................................................................................... 13 1.2.3. Create standardized reporting formats for all national and provincial stakeholders ..................... 14 1.2.4. Establish SP Reporting by local authorities ................................................................................... 15 1.2.5. Build linkages with Civil Society Organizations ............................................................................. 16 1.2.6. Appoint an SP Grievance Council ................................................................................................. 16 1.2.7. Build linkages with existing SP-relevant information resources .................................................... 17 Table 1: SP relevant resources ............................................................................................................... 17 1.2.8. Ensure IKM Capacity within SPCU ................................................................................................ 19 1.2.9. Create an SPCU Think Tank & Research ....................................................................................... 19 2. SPCU Information and Knowledge Sharing ................................................................................................ 20 2.1. SPCU Publications .............................................................................................................................. 20 2.2. Electronic internal information sharing............................................................................................... 20 2.3. SP Web Portal .................................................................................................................................... 21 Figure 2: SP Web Portal Structure ......................................................................................................... 23 3. Conceptualizing SP Public Communication Approaches ............................................................................. 24 3.1 Linkages between SP and CDMGs ........................................................................................................ 24 Figure 3: Integration of CDMGs in SP program IEC: ................................................................................ 25 3.2. IEC Tools for SP Program specific communication ............................................................................... 26 3.3. Pre-Testing IEC Materials.................................................................................................................... 27 Page 3 of 74 4. SPCU & Public Interaction ......................................................................................................................... 28 4.1. NSPS Events ....................................................................................................................................... 28 4.2. Media engagement ............................................................................................................................ 28 4.2.1. SPCU Media Handbook ................................................................................................................ 29 4.2.2. SPCU CKM implementation & External Relations Support ............................................................ 29 4.3. SPCU Public Resource & Training Center............................................................................................. 30 5. CKM Monitoring and evaluation ................................................................................................................ 31 6. Operational Plan ....................................................................................................................................... 34 7. Costing ...................................................................................................................................................... 40 7.1 Material costs ..................................................................................................................................... 40 7.2 Human Resources ............................................................................................................................... 40 7.3 Tentative Budget ................................................................................................................................. 41 ANNEX A ....................................................................................................................................................... 42 THE CONTEXT OF SOCIAL PROTECTION COORDINATION IN CAMBODIA......................................................... 42 1. Introduction to Social Protection in Cambodia .......................................................................................... 43 1.1 The National Social