VISUAL MERCHANDISING More Than Just Selling Shoes Visual Merchandising More Than Just Selling Shoes Your brand is your promise to your customers and what differentiates you from the competition. Today, you face more competitors than ever . not just from the increasing number of other shoe brands, but also from new players entering the market based on their success selling apparel and outdoor equipment. Retail visual merchandising has never been more important to your marketing mix. It can help you make emotional and aspirational connections that will stand the test of time. 2 Visual Merchandising Trusted Advisor, Innovative Partner Leading athletic footwear brands trust Taylor Communications to tell the story of their brand through creative and innovative visual merchandising. We are passionate about our role in elevating our clients’ in-store brand message and reaching new heights of success. From strategy and design to technology and execution, we provide dynamic printing solutions and exceptional client service. 4 Visual Merchandising Powering Brands, Delivering Solutions Taylor is a global communication solutions provider, with powerful and innovative products, services and technologies that connect people to your brand. You’ll see our solutions in your mail box, email, in retail settings and on your mobile devices. We help companies like yours strengthen customer experience, enhance business efficiency and grow revenue. 6 Services Finishing Our full-service print finishing includes mounting, laminating, die and contour cutting, sewing and welding. The skillful execution of our professional craftsmen results in exquisite displays. Large/Small Format Printing Litho, screen, dye, sub, digital: We can handle it all. We can recommend the product, substrate and processes that will work best for any project — from short-run production to complex rollouts. And we have G7 certification across the platform to ensure quality and compliance. Fulfillment and Logistics Our fulfillment capabilities get your orders where they need to be. We provide clients with the services from simple storage to more complex projects including overage management, kitting, pick-and-pack and shipping. 8 Services Design/Premedia We offer a wide range of creative services to ensure value and efficiency. From concept development and fabrication through retouching and file prep, we have you covered. Sign Shop Our skilled team of product designers excel in finding innovative solutions that translate into physical spaces considering every practicality and technical requirements needed. E-Signage We create, implement and manage custom technology solutions within physical retail store environments. Our services include digital signage and kiosks that increase customer engagement, and content management and tech support to keep it all fresh and functional. Installation From one-off flagship stores to 1,000 door rollouts and everything in-between, our specialized installation team can implement a range of solutions to ensure quality, cost efficiency and compliance. 10 taylorcommunications.com © 2018 TAYLOR COMMUNICATIONS (Form #23-10-06-05).