In perspective: the Fowler FCC Radio revenues: official 1980 results Broadcasting ii The News Magazine of the Fifth Estate Vol. 102 No. 6 Our 51st Year O 1982 HE'S BIGGER THAN EVER! BUCH ß f EEB5 37 hours of interplanetary adventures, including six two -hour features. Among them -the box -office hit -Buck Rogers In The 25th Century. AVAILABLE NOW FROM MUM/ PROVEN PE Individual Head Replacement Quickly with only a screwdriver. No mechanical adjustments required. Convenient Front Panel Clusters the controls where they belong for fast, easy operation. Serviceability From the front gives you access to scanner, all major mechanical assemblies, PC boards, elecirical and mechanical adjustments. CW RFORMANCE Why the Ampex VPR -2B is the world's most popular video tape recorder. With over 4000 machines in use, support. 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'81. tied watt John Oavidsc n HARLIE'S ANGELS HEAVEN HELP YOU IF THEY'RE NOT ON YOUR SIDE. A Spelling /Goldberg Production in association with OLUMBIA PICTURES TELEVISION How much would you give to add one day o your week? Give your audience \ One Day at a Time One Day at a Time and has been #1 in its time watch what happens. slot against competition One Day at a Time ranks like Mork & Mindy, #1 in its competitive time. ` Eight is Enough, Charlie's ` period. Also #1 in share, 1 . Angels, CHiPS, World of homes, total women and 410tj1 Disney, Jaws II, Saturday total men. 1j ' Night Fever and Smokey and the Bandit. Your competition can't be any . tougher. ... " iii .. <. ' ' One Day at a Time One Day at a Time ranks #2 in total women ranks #3 against all prime viewers among all prime . time comedies in total ,.. time comedies and out - men. It out delivers the delivers the average average comedy by 22 %. comedy by 24 %. 1 .. .:?: áÉ yr 1 - ' .. y" One Day at a Time is . 9. F One Day at a Time. / , consistently young at V! b ' 163 half-hour episodes heart with 56% of all available Fall 1982. It total adults between 18 makes everyone laugh... 4' and 49. And 66% of all its ' ' except the competition. viewers are under 50. '4. ! o t! s :- it . ,. One Day at aTime AVAILABLE THIS FALL Distributed by ÌAÌ Communications Co. 1901 Avenue of the Stars, Suite 666, Los Angeles, California 90067 (213) 553 -3600 0196? 1 A 7 Cummun.raiions Company - s,un,-uii BroadcastingFebB The Week in Brief TOP OF THE WEEK JOURNALISM SENATE TV HOPES FADE Long rallies opponents to TV AND PRESIDENTIAL POLITICS At Harvard seminar, cameras in chambers, fears it will convey wrong image of network news executives predict Carter -Mondale floor proceedings. Baker presses for broadcast coverage. decision will create campaign chaos. Journalists, PAGE 31. consultants and academics also contribute their thoughts on fairness and other coverage aspects. PRIMING FOR FALL TV networks keep eye on costs in PAGE 90. preparing for next season, but they aren't sacrificing long- term success for immediate bottom line considerations. PROGRAMING PAGE 32. HARD WORDS ABOUT SOFTWARE Cable programing chiefs air views at Hollywood session in which HBO is MORE AT &T DEBATE Baxter goes on Hill to defend criticized by Showtime and Times Mirror for its exclusive Justice's agreement. Mottl submits bill to protect deal with Columbia Pictures. PAGE 95. consumers. Public utility commissioners predict soaring local phone rates. PAGE 33. LAW & REGULATION HDTV, DIGITAL ON STAGE Television engineers LICENSES LIFTED FCC law judge proposes denial of converge on Nashville to hear latest developments in renewal for KROQ -AM -FM Pasadena, Calif., charging technology that promises to make vast improvements in mismanagement, and recommends that facilities be TV pictures and sound. PAGE 34. issued to new permittees. PAGE 102 MUST -CARRY STAYS Provisions are retained in House MEDIA bill scheduled for Feb. 23 markup. PAGE 35. QUEUING UP IN D.C. SUBURB Montgomery county franchise bidding draws eight applicants offering up to FCC: WHERE THINGS STAND New Fowler commission 132 channels and multimillion -dollar commitments for is under chairman who hears but one drummer. community programing. PAGE 104. Unregulation is still order of day, but some questioning is heard. Here's thinking of those five men and two women MI BUSINESS commissioners. PAGE 36. BOTTLENECK FOR COKE Soft -drink giant will take RADIO FINANCIAL DATA another look at Columbia Pictures merger bid, following RADIO SPUTTERS IN '8o FCC reports that radio's pretax Outlet Co. problems with purchaser of its retail profit in that year slid 33.6 %, continuing dismal operations. PAGE 109. performance of 1979. Current radio figures, combined TECHNOLOGY with earlier TV data, show industry overall suffered 6% comments to FCC profit decline in 1980. PAGE 45. SANYO OPPOSED Broadcasters' claim manufacturer's plan for sets suitable only for SPECIAL REPORT nonbroadcast services would be contrary to all- channel RADIO SALES SAVVY RAB's Dallas session attracts law. PAGE 111. more than 900 of medium's sales managers. For two - and -a -half days, they're briefed on meeting competition, PROFILE squeezing most out of co -op dollars, pricing issues, EXPERIENCE AT HELM Changing times and status of networks, marketing strategies. RAB winds it up technologies have imposed new demands on CBS Radio by unveiling its new "Radio Is Red Hot" campaign. Division. Meeting those challenges is its president and PAGES 80 -88. company veteran, Robert L. Hoskin. PAGE 135. Business Briefly 10 Editorials 138 In Sync 111 Open Mike 26 Changing Hands 101 Fates & Fortunes 131 Monday Memo 16 Playback 100 Closed Circuit 9 For the Record 113 Monitor 101 Stock Index 108 Datebook 18 In Brief 136 News Beat 94 Washington Watch 102 Broadcasting (ISSN 0007 -2028) is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc., 1735 DeSales Street, N.W. Washington, D.C. 20036. Second -class postage paid at Washington, D.C., and additional offices. Single issue $1.75 except special issues $2.50 (50th Anniversary issue $10). Subscriptions, U.S. and possessions: one year $55. two years 5105, three years S150. Canadian and other international subscribers add $20 per year U.S. and possessions add $170 yearly for special delivery, $100 for first -class. Subscriber's occupation re- quired. Annually: Broadcasting Yearbook $65. Microfilm of Broadcasting is available from University Microfilms, 300 North Zeeb Road, Ann Arbor. Mich. 48106 (35mm. full year S35). Microfiche of Broadcasting is available from Bell & Howell, Micro Photo Division. Old Mansfield Road, Wooste. Ohio 44691 (full year $27.50). Index to advertisers ABC -TV Network 72 -730 American Legion 92 a Ampex Inside Front Cover /Page 3O Arbitron 650 BBI Communications 89 D Bagehot Fellowship 105 0 Beck -Ross Communications, Inc. 18 D Blackburn & Co. 52 -53, 55, 57, 59, 61, 106 D Blair 43 0 Broadcast Personnel 131 0 Broadcast Program- ming Inc. 91 0 Circuit Research Labs, Inc. 99 0 Colbert Television Sales 93 D Colorgraphics 22 D Columbia Pictures TV 4 -5, 40 -41 D ComWorld International 11, 150 Continental Electronics 600 R.C. Crisler Co. 76 0 Docuvid 300 Doubleday Back Cover0 Drake -Chenault 96,101 0 Eastman Radio 490 Filmways 75 D Nor- man Fischer & Co. 580 Foundation for Christian Living 560 Sandy Frank 81 0 Frazier, Gross & Kadlec 54 Gammon, Camtield & Ninowski 1130 Gaylord Broad- casting 8 0 Group W Productions 17 0 Ted Hepburn Co. 58, 106 0 Bernard Howard 47 D Lester Kamin & Co. 104 O Katz 51 D Lorimar 24-25 0 MCA -TV Front Cover D Robert Mahlman 800 Major Market Radio 44 0 Metromedia Producers Corp. 69, 70 -71 D Multimedia Program Productions, Inc. 12 -130 NEC Inside Back Cover o NTA 87 0 O'Connor Creative Services 62 0 Park Sign 1100 Peat Marwick Limited 1000 Ramko 112 D Donald W Reynolds Foundation, Inc.