Kings Cross to Islington Maximus Maximise Behind the scenes IMPACTS 1.46 million per 14 days Maximus are proud to present a new and exciting Mega Banner where King’s Cross is currently undergoing the largest and most exciting Kings Cross meets Islington. redevelopment in London. The area has a rich history and a unique setting. What was an underused industrial wasteland has been SIZE 9m wide x 12m high Pentonville Road is famous as one of London’s key roads as a continuation of transformed into a new and integral London hub with homes, shops, London’s main artery from East to West (A501), measuring just 0.7 miles and oces, galleries, bars, restaurants, schools, a University and of course specifically linking Kings Cross to Angel, Islington. The Pentonville Road was its famous transport interchanges. Thanks to its new reputation as a MAXIMUS FACTOR 12 originally built to connect the City of London to the Western Suburbs. Today business and creative hub, Google, The Guardian, Luis Vuitton and it is a key arterial road, busy with both trac and pedestrians alike. media giant Havas having recently moved in, with Universal Music soon to join them. VISIBILITY 50 meters The road set up means cars can only travel east-bound towards Islington ensuring that all vehicular impacts on this busy stretch of road are directly Islington is often referred to as the ‘original London Gentrification’. Now head-on. in its second ascension Islington has consistently been one of London’s TARGET GROUPS trend setters, city workers, most desirable areas over the last 25 years. Islington is the most densely The Mega Banner sits directly above a set of trac lights, meaning populated borough in the UK showing how popular the area has young professionals advertisers benefit from long dwell times in excess of 3 minutes at rush hour become. with visibility of over 50 metres, giving an impressive and impactful brand communication above the day-to-day trac. DWELL TIMES up to 3 mins With a head-on location the banner oers 108 sqm of pure impact, forming an impressive creative canvas which dominates the area. Those who know Kings Cross & Islington know this area has few out-of-home opportunities with real poster scarcity making this Mega Banner a truly desirable proposition. Delivering a diverse audience of London’s trend setters, tech-savvy entrepreneurs and auent families, the Kings Cross to Islington Mega Banner will be quickly become one of London’s most desirable Mega Banners. 174 Pentonville Road, Kings Cross, London N1 9JP KING’S PLACE O2 ACADEMY ISLINGTON A1 Camley St t S h g A5203 i H n o t Caledonian Rd g n i l s York Way York I DOUBLE TREE BYRd HILTONBarnsbury ANGEL Midland Rd THE LEXINGTON KING’S CROSS A501 ST PANCRAS INTERNATIONAL Amwell St Goswell Rd Weston Rise Pentonville Road SCALA St John St KING’S CROSS ST PANCRAS A501 [email protected] THE BRITISH LIBRARY A501 SADLER’S WELLS THEATRE Eversholt St +44 (0)207 692 4862 OLD STREET K Swinton St i Euston Rd n g Rosevery Ave ’ s @maximusmaximise.com C EUSTON r o s ST PANCRAS NEW CHURCHYARD s R THE PLACE d maximusmaximise.com.