TRANSITORY RECORDS: No changes until 2020. Page 2 THETHE August 4, 2016BulletinBulletinNews and information for the Wisconsin newspaper industry Keep notices in print As a legislative study com- mittee begins its work to review state statutes regarding publi- cation requirements for public notices, Wisconsin newspapers are urging committee members to keep notices in print. The WNA encourages mem- bers to editorialize about the issue. For talking points, see WNA Executive Director Beth Bennett’s testimony to the legislative study committee at http://bit.ly/2aG8dEh. What our members are saying: n Waunakee Tribune – Don’t let notices get lost online: http://www.hngnews.com/ Last chance to register! waunakee_tribune/opinion/ editorial/article_5ff401e6-5360- 11e6-afd9-37f62e622721.html Monday is the deadline for deals. The skills learned here can apply to all n Vilas County News Re- specialties, as persuasion is a skill that can view, Eagle River – Notices in this year’s Trees Retreat help not only advertising professionals, but About the newspapers key to democratic reporters, editors and managers. Expect to society: http://www.vilascoun- e all live with deadlines in the leave this session as a newly minted “Super- speaker >> tynewsreview.com/lettersopin- newspaper business, and most of suader.” Jim Busch is a sales ion/our-view-98 Wus are good at pushing them to the Here’s what else you can experience trainer, writer and limit. during the Trees Retreat: consultant with over If you’ve been putting off registering for 30 years of experi- the WNA Foundation’s Trees Retreat, final Golf Outing ence in the print ad- deadline is fast approaching! Registration Early arrivals on Aug. 18 are invited to vertising business. for the retreat at Trees For Tomorrow closes participate in a golf outing fundraiser for the on Monday, Aug. 8. WNA Foundation at St. Germain Golf Club. Among many To register, visit https://wnanews.form- The cost is $85 per person for 18 holes, cart accomplishments stack.com/forms/2016wnatrees. included. Tee times begin at 1:56 p.m. Sign throughout his ca- The Trees Retreat – to be held Aug. 18-19 up for the golf outing when registering for reer, Jim increased Jim Busch in Eagle River – has been providing train- the Trees Retreat or contact Julia Hunter at inside sales revenue ing to Wisconsin newspaper professionals [email protected] or 608-283- from $2 million to since 1947. The educational sessions are 7622. $6.5 million while overseeing the de- paired with several activities to promote The WNA will also host a tailgate dinner partment at the Pittsburgh Pennysav- networking, idea-sharing and developing on the Trees For Tomorrow campus on the er, was ranked among the top yellow friendships. evening of Aug. 18. pages sales people in the United This year’s program features sales trainer, States and served as a founding mem- writer and consultant Jim Busch. Pylon Ceremony ber of the Association of Free Commu- Busch will be presenting: The WNA’s memorial pylon ceremony nity Papers’ Leadership Institute. n Print … Digital … or Both? Selling will be held at 11:30 a.m. on Aug. 19 to pay advertising in the 21st Century: The digital tribute to Wisconsin publishers who have He is also a prolific writer and is the revolution has changed the habits of read- passed away. The pylon is located on the author of the monthly Link & Learn ers, consumers and advertisers. But print Trees For Tomorrow campus and includes column published by PaperChain.org. advertising continues to constitute the ma- the names of nearly 600 publishers. It offers jority of newspapers’ ad revenue. Busch will a space for family, friends and colleagues to As a trainer, he has built a reputation discuss how to create a product mix that will pause and reflect on the contributions made for delivering well researched content Help WNAF reach fit the needs of your readers and advertisers by WNA publishers. in an entertaining and memorable while maximizing profit. style. its goal in 2016 n Time Management for Team Leaders: Steak Fry Sometimes there just aren’t enough hours One of the highlights of the Trees Retreat Thanks to the generosity of in the day to get everything done. Busch will experience is a trip to the WNAF Press For- lishers, their families and employees. Since members and their families, provide newspaper staff and managers with est for the annual steak fry dinner. Partici- then, Trees For Tomorrow – a nonprofit WNA Foundation has raised tips and techniques to improve efficiency pants are transported by bus deep into the natural resources specialty school – has more than $57,000 toward the and prioritize and accomplish “Wildly Im- woods for an evening of grilling, exploring assumed management of the forest in return memorial pylon in Eagle River. portant Goals.” and camaraderie beneath pines that were for use of the area as an outdoor classroom. But we still need your help in n S.P.I.C.E. Up Your Selling: If you sell planted more than 50 years ago by WNA Following the steak fry, the bus will return reaching our final goal and pay- advertising, you’re a professional persuader. publishers. to the campus and for a campfire with WNA ing off the Pylon in its entirety. Busch will use the latest scientific research In 1958, WNA purchased a tract of land friends. To donate, visit https://wnan- in the art of persuasion to teach attendees in the Eagle River area and set it up as an For a detailed schedule, visit http://bit. ews.formstack.com/forms/me- how to sell more advertising and close more outdoor study and recreational area for pub- ly/2alfKM3. morialpylondonation 2 THE BULLETIN | AUGUST 4, 2016 Industry News Transitory Records WNA- Sponsored Chair: No changes before 2020 Training Records board Google Analytics: came under fire for Segmenting new definition Thursday, Aug. 18 | 1-2 p.m.: How much of your traffic is coming he state’s Public Records from mobile or tablets? What per- Board won’t take another centage of your traffic is organic, Tlook at the definition of or from social media? And how “transitory records” until 2020, much of that traffic is hitting your according to an article in the section fronts, or article pages? Wisconsin State Journal. In this session, GateHouse Media Public Records Board data analyst Sherri Horton will Chairman Matt Blessing said help you build segments that can the board will not consider easily answer these questions modifying and many others. Horton will records explain how to build out seg- retention ments that let you isolate and policies analyze subsets of your analytics until its next data. You can then apply these comprehen- segments to your reports and sive review dashboards so you can see and in the year File photo compare specific data sets. She’ll 2020, leaving Public Records Board member Carl Buesing (left) discusses the board’s Aug. 24, 2015, decision also send out updated versions the existing during a meeting on Jan. 11 in Madison as board member Bryan Naab looks on. At that meeting, of popular custom report tem- transitory the board rescinded its August decision that altered the definition of “transitory records,” which plates and tutorial videos that Matt Blessing records had prompted concerns from open records advocates. will help you quickly find accu- definition in rate information. Register here: place. The last comprehensive The Public Records Board The discovery was made the transitory records defini- http://www.onlinemediacam- review was conducted in 2010. came under scrutiny in late after open records requests tion. Nearly all of the corre- pus.com/2016/07/google-ana- Until then, the board’s focus December and early January for text messages related to a spondence was in opposition lytics2/ will be on other issues, such when it was discovered the $500,000 Wisconsin Economic to the August 2015 decision. as posting all records reten- board on Aug. 24, 2015 ap- Development Corporation Blessing said at the Jan. 11 Maximizing Your tion schedules online and proved new requirements that loan and visitors logs for the meeting that it was not the assisting local governments curtailed the need for govern- governor’s residence were de- board’s intent to narrow the Digital Revenue – with updating their retention ment entities to retain records nied based on the claim they scope of what was released Don’t Leave Money schedules, the newspaper that were deemed transitory. didn’t need to be maintained to the public. He believed the on the Table! reported. This included “records of because they were transitory. 2010 definition was vague and “It’s a determination largely temporary usefulness” such On Jan. 11, the Public used jargon, but acknowl- Friday, Aug. 26 | 1-2 p.m.: Most by the director of the state re- as “emails to schedule or con- Records Board rescinded the edged the 2015 adaptation media organizations have unsold cords center and the secretary firm meetings or events, com- definition that was approved had its weaknesses. digital advertising inventory. But of the state records board,” mittee agendas and minutes during its Aug. 24, 2015 Read more: http://host. what should you do with those Blessing told the State Jour- received by members on a meeting, reverting back to the madison.com/wsj/news/ available ad spots? You can try nal, referring to the decision distribution list, interim files, 2010 definition for transitory local/govt-and-politics/pub- to sell them locally, but if the to delay further action on tracking and control files, records. Prior to the meeting, lic-records-board-won-t-re- market is exhausted, you need to transitory records.