j ANNUAL REPORT TELEKOM SLOVENIA GROUP TELEKOM SLOVENIJE, D. D. 2009 Ljubljana, 16 November 2009 ana, 16. november 2009 Ljubljana, 10. marec 2009 WorldReginfo - a60cd9fe-bb95-40e8-9b35-76423f7e5f02 CONTENTS page 111 IIIINNNTTTRRROOODDDUUUCCCTTTIIIIOOONNN ........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ 111 1.1 Mission and vision of the Telekom Slovenia Group....................................................................... 1 1.2 Highlights of the Telekom Slovenia Group in 2009 ....................................................................... 1 1.3 Development strategy: efficient, innovative and connected .......................................................... 3 1.4 The Telekom Slovenia Group on the map of Europe .................................................................... 5 1.5 Organisation of the Telekom Slovenia Group ................................................................................ 6 1.6 Letter from the President of the Management Board .................................................................... 8 1.7 Statement of responsibility of the Management Board ................................................................ 11 1.8 Report of the Supervisory Board of Telekom Slovenije, d. d. for the 2009 financial year ........... 13 1.9 Corporate governance statement ................................................................................................ 15 1.10 Shares: increased demand from investors .................................................................................. 25 1.11 Significant developments, events at the Telekom Slovenia Group in 2009 and after the balance sheet date .................................................................................................................................... 30 1.12 Active communication .................................................................................................................. 32 1.13 Risk management ........................................................................................................................ 35 222 BBBUUUSSSIIIINNNEEESSSSSS RRREEEPPPOOORRRTTT OOOFFF TTTHHHEEE TTTEEELLLEEEKKKOOOMMM SSSLLLOOOVVVEEENNNIIIIAAA GGGRRROOOUUUPPP .................................................................................................................................................................................................................................................................................... 444 000 2.1 Growth in broadband and mobile connections ...................................................................... 40 2.2 Financial results of the Telekom Slovenia Group .................................................................. 41 2.3 Financial management and performance ................................................................................ 42 2.4 Focus on development investments ....................................................................................... 46 2.4.1 Investments in fixed assets .................................................................................................. 46 2.4.2 Significant projects of the Telekom Slovenia Group............................................................. 46 2.4.3 Active drawing of European funds ........................................................................................ 47 333 SSSLLLOOOVVVEEENNNIIIIAAA............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ 444 888 3.1 External influences on operations and market position ....................................................... 48 3.1.1 Macroeconomic environment ............................................................................................... 48 3.1.2 In step with trends on the ICT market .................................................................................. 49 3.1.3 A European and global leader in terms of ICT market maturity ........................................... 49 3.1.4 Regulatory environment ....................................................................................................... 53 3.1.5 Market position in key service sectors .................................................................................. 55 3.2 Sales and marketing .................................................................................................................. 58 3.2.1 Brand management .............................................................................................................. 58 3.2.2 Marketing of services to end users ....................................................................................... 60 3.2.3 Fixed telephony segment ..................................................................................................... 61 3.2.4 Mobile services ..................................................................................................................... 62 3.2.5 Bandwidth leasing and VPN services ................................................................................... 62 3.2.6 SiOL broadband services ..................................................................................................... 63 WorldReginfo - a60cd9fe-bb95-40e8-9b35-76423f7e5f02 3.2.7 Wholesale (inter-operator segment) ..................................................................................... 64 3.2.8 Systems integration: an increased number of external users .............................................. 65 3.2.9 Quality and innovative content ............................................................................................. 65 3.2.10 Construction and maintenance of the network ..................................................................... 66 3.2.11 Soline .................................................................................................................................... 66 3.3 Intensive development of convergent services and the network ......................................... 66 3.3.1 The most state-of-the-art development techniques for services and content ...................... 66 3.3.2 Network development and management .............................................................................. 68 3.4 Financial results from the operations of companies in Slovenia ......................................... 70 3.4.1 Telekom Slovenije, d. d. ....................................................................................................... 70 3.4.2 Mobitel, d. d. ......................................................................................................................... 70 3.4.3 Other Slovenian companies ................................................................................................. 71 444 SSSOOOUUUTTTHHH---EEEAAASSSTTTEEERRRNNN EEEUUURRROOOPPPEEE AAANNNDDD GGGIIIIBBBRRRAAALLLTTTAAARRR ... ......................................................................................................................................................................................................................................................................................................................................................................... 777 222 4.1 Analysis of the environment and market positions ............................................................... 72 4.1.1 Macroeconomic environment ............................................................................................... 72 4.1.2 Market shares ....................................................................................................................... 73 4.1.3 Regulatory enivornment ....................................................................................................... 77 4.2 Sales and marketing .................................................................................................................. 77 4.3 Network and service development........................................................................................... 79 4.4 Operating results ....................................................................................................................... 80 555 SSSUUUSSSTTTAAAIIIINNNAAABBBIIIILLLIIIITTTYYY RRREEEPPPOOORRRTTT ...................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................