Now that staying in has officially become the new going out, Australians are looking for ways to better enjoy their surroundings and are wanting to feel productive with the extra time they have at home. Consumers are expanding their horizons and trying new things, many for the first time. Circumstance is driving uptake in experimentation with different brands and content within the home environment. Introducing Elevate Your Living Space – Powered by Nine. of consumers are 40% looking to take up new DIY projects. Source: 9Nation & Insider, Consumers during COVID 19 Wave 1 (N= 3590): Now that we are restricted in our movements, would you take up any of the following hobbies and/or. MORE TIME TO LOOKING TO BE ELEVATE YOUR EXPERIMENT PRODUCTIVE LIVING SPACE Now that staying in has officially More time at home can mean new From growing your own herb garden become the new going out, forms of productivity and focus, with to setting up the ultimate at home Australians are looking for ways people ticking off to-do-lists and theatre experience to upscaling old to better enjoy their surroundings getting things done. furniture, this is a campaign- driven and are wanting to feel by broadcast and extended into productive with the extra time Consumers are expanding their video and digital, that will inspire they have at home. horizons and trying new things, many listeners with ways to be creative, for the first time. Circumstance is save money and time at home with driving uptake in experimentation with help from our trusted experts. different brands and content within the home environment. Source: Nine editorial insight, top performing content April 2020 + consumer pulse survey week 3 TELEVISION BVOD PUBLISHING DIGITAL RADIO SCALE AMPLIFICATION HIGH IMPACT IMMERSIVE ENGAGEMENT “Elevate” TVC 9Now Good Weekend, Sunday Life 9Honey Audio Vignette Series Harnessing the scale of Nine’s The vignette TVC series will and Good Food Nine’s leading digital women’s Australia’s leading news-talk linear TV platforms, a branded be amplified across Nine’s Across Nine’s publishing assets, network and Australia’s most radio network will provide close 90 second spot will run on a broadcast video on high-impact creative trusted independent food to 2 million weekly listeners with Friday night to inspire Australians to carry out home DIY activities demand platform, 9Now, executions within Good brand will provide an hack ideas to try at home. over the weekend using the with targeted short-form pre- Weekend and Sunday Life will immersive backdrop for high- Content will drive listeners to the voice of trusted experts from roll and high-impact engage millions of readers and impact native content client website OR the station The Block or ambassadors of a sponsorships using 9Tribes provide step by step including ultimate guides to website to see more video/ brands choice. This will further data. instructions on how to carry out 24-hour bathroom renos, native content and/or enter a be extended in the Today Show creative tasks around the furniture to invest in, tech hacks competition for the chance to via a pre-recorded segment home. for parents and more. win cash. using talent. NINE Nineforbrands.com.au Request more information .