1 / 3 Table of Contents No. Title Page 1 The Production and the Consumption of ‘Nyethe’ in Tulungagung 1 - 7 2 The Relation of Journey in Rick Riordan’s The Sea of Monster and 8 - 12 Homer’s The Odyssey Translated by Samuel Butler 3 The Representation of Blackness in Megamind Character of Tom McGrath’s 13 - 20 Megamind 4 Discourse of Chinese Indonesia in Ernest Prakasa’s Show in Stand Up 21 - 28 Comedy Indonesia 5 Dion Anthony’s Two Characters in The Great God Brown Drama 29 - 35 6 Dean’s Loyalty to The Earnshaw: Greimas’ Structuralist Reading on 36 - 43 Bronte’s Wuthering Heights 7 The Cultural Economy of Virtual Korean Celebrity Industry in Twitter: a Fandom 44 - 50 Study of Korean Celebrity Roleplayer in Indonesia 8 Comparison between The Vision of Characters, Devavrata in 51 - 55 Rajagopalachari’s Mahabharata, and Gandalf in Tolkien's The Lord of The Rings: The Two Towers 9 The Significance of the Subtitle Hope Springs Eternal in Stephen King’s Short 56 - 59 Novel Rita Hayworth and Shawshank Redemption 10 The Representation of Femininity on Snow White’s Female Characters in 60 - 68 Once Upon A Time TV series 2 / 3 Vol. 2 - No. 2 / 2013-08 TOC : 10, and page : 60 - 68 The Representation of Femininity on Snow White’s Female Characters in Once Upon A Time TV series Representasi Feminitas pada Karakter Wanita Putri Salju di serial TV Once Upon A Time Author : Wina Satiti | - Fakultas Ilmu Budaya Abstract The Fairy Tales are assumed as a learning media. Most of the fairy tales tell about princes and princesses that concern to the happily ever after life. Once Upon A Time TV Series, directed by Adam Horowitz and Edward Kitsis, is one of soap opera that tells about fairy tales. It has established a new genre of fairy tales that is related with the real life on the society. The TV Series refers to the several changing of the character, especially women, that are reflected by their dual portrayal. It has made a new discourse about fairy tales and shown people the reality of the femininity changing. The method used was content analysis to identify and measure the emergence of each coding based on the categorization is that determined by coded from the main female characters, Snow White and Evil Queen. Although, Once Upon A Time is a fairy tales which is closely related to modern society and represents the changing and reality of women behavior today, it still uses traditional gender roles as a benchmark to determine the femininity. This study suggests the society to be more realized of the women representation on fairy tales and media to create their awareness about gender construction today. Keyword : Fairy, Tales, Femininity, Gender, Roles, Representation, , Daftar Pustaka : 1. Baker-Sperry, L. & Grauerholz, L.,, (2003). 'The persevasiveness and persistence of feminine beauty ideal in children’s fairy tales’, Gender & Society, (2003): 711-726.. - : - 2. Curti, L, (1998). Female stories, female bodies narrative, identity and representation. London : London Macmillan Press Ltd 3. Kesselman, A McNair, L & Schniedewind, N., (2008). Woman: image and reality a multicultural anthology, 4th edn. Boston : McGraw-Hill Publisher 4. Neuendorf, K., (2002). The content analysis guidebook. London : Sage Publication 5. Walters, Margaret, (2006). Feminism: a very short introduction. USA : Oxford University Press Powered by TCPDF (www.tcpdf.org) 3 / 3 The representation of femininity on snow white’s female characters in Once Upon A Time TV series Wina Satiti ABSTRACT The Fairy Tales are assumed as a learning media. Most of the fairy tales tell about princes and princesses that concern to the happily ever after life. Once Upon A Time TV Series, directed by Adam Horowitz and Edward Kitsis, is one of soap opera that tells about fairy tales. It has established a new genre of fairy tales that is related with the real life on the society. The TV Series refers to the several changing of the character, especially women, that are reflected by their dual portrayal. It has made a new discourse about fairy tales and shown people the reality of the femininity changing. The method used was content analysis to identify and measure the emergence of each coding based on the categorization is that determined by coded from the main female characters, Snow White and Evil Queen. Although, Once Upon A Time is a fairy tales which is closely related to modern society and represents the changing and reality of women behavior today, it still uses traditional gender roles as a benchmark to determine the femininity. This study suggests the society to be more realized of the women representation on fairy tales and media to create their awareness about gender construction today. Keywords: Fairy Tales; Femininity; Gender Roles; Representation 1. Introduction Fairy tale is very common in our life. It is usually assumed as children literature. It is often told by parents to children before bedtime. Actually, the word ‘fairy’ comes from Latin fata or fatae which has meaning of the nature and powers ascribed to these supernatural creatures. However, according to Haase (323) the word ‘fairy’ has several meanings: enchantment itself (magic or illusion), the realm where enchantment is being dwelt, and supernatural inhabitants of that lands. Fairy tale is made with motives which implicitly in purpose. The motives are usually about manners, morals and values in society which can be the learning media, especially for children. Fiction genre is one characteristic of fairy tales because it makes some fantasy to the readers when it set in a place which sometimes unreal. Moreover, concerning fairy tale as a learning media for children which constructed motives of manners, morals and values in society. Many people assumes that fairy tales are entertaining without realize that there are many motives constructed and some problematic issues. Especially, how the story itself constructs gender values. Peksen (153) states in the first half eighteenth century, fairy tales began to be written for children that aim to amuse and to teach the children about their sex roles. In the nineteenth century, fairy tales were revised to teach children about good manners and morals. It also modified the tone which concerned to gender restrictions that reflected a social opinion previously unknown. The tales have been successful in gender stereotyping which is taken for granted by almost everyone. According to Zipes (714), on those century, fairy tales were intended to teach girls and young women how to become domesticated, respectable and attractive to marriage partner and also to teach boys and girls appropriate gendered values and attitudes. Women are often represented in fairy tales. Mostly, they become the main roles of the story. Implicitly the behavior, norms, values and manner that are portrayed by them in the story consist of some roles. Those roles are assumed as how women should be, that is taken for granted by people. According to Zipes (153), women got tamed and put into their rightful place, home and kitchen. Even in the tales composed by female writers, who began publishing their own tales in the eighteenth century, female desire is suppressed, virtues (which are determined by men) are rewarded, submissiveness and docility in women are praised and considered as real beauty. Coca (15) also maintains that many fairy tales making gender codes by having female characters always wear gown, dress or skirt. Sometimes the female characters have long hair. It means that all of the characterizations of female characters are constructed in the stories not only the behavior but also their appearance. The beauty that represented by women characters in fairy tales have many meaning. In a side, the beauty that represented being the reference of beautifulness. Yet, the beauty in fairy tales also makes some effects. For example, the envious of women characters those victimize the other women who are perceived 60 The Representation of Femininity on Snow White’s Female Characters in Once Upon a Time TV Series more beautiful. It usually represents two kinds of women, the good girl and bad girl. They depict that a good girl or women should be passive, submissive, gentle, angelic and so forth. According to Peksen (156), good women are never active and never have power, they are obedient wives who depend on their heroes for survival. In other hands, the 3of good and bad girl based on the traditional gender roles. Peksen (157) maintains that female protagonist in fairy tales are mostly victimized by other women and very rarely by men, men there depicted as the hero who always good and being a heroic savior. They are able to prove their (beautiful, chaste, hardworking) goodness. As the gender construction, fairy tale provides the clear illustration such as gender visibility, gender roles and message, gendered bodies, gender intersection, and gender performance. People assume that the stories are a mirror that reflects their life as the social relations among group. Even though the stories serve the normative social control, fairy tales also contain stereotypic images of women’s beauty. Fox (712) stated that fairy tales construct the value such as the feminine beauty ideal. Those are normative restriction prevails, one is like to “find an elaboration of socialization structures that conduce toward the internalization” of such values. Baker-Sperry & Grauerholz (711) stated that feminine beauty ideal is socially constructed notion that physically attractiveness is one of women’s most important assets, and something all women should strive to achieve and maintain. Fox (712) maintains that fairy tales construct the value such as the feminine beauty ideal. Those are normative restriction prevails, one is like to “find an elaboration of socialization structures that conduce toward the internalization” of such values.