wayfinding strategy for the city of toronto TO360 Wayfinding Strategy Phase 3 implementation briefing implementation briefing > agenda TO360 overview Phase 2 recap Phase 3 overview Phase 3 workstreams Map asset Sign installation Wayfinding planning & map design Stakeholder engagement 2018 Implementation planning Discussion 2 to360 > overview 3 to360 overview > toronto wayfinding strategy Toronto’s TO360 wayfinding strategy supports walking as the primary mode of travel to unlock multi-modal transportation in the city TO360 provides consistent information across modes and environments through a unified signage and mapping system delivered by the City of Toronto and project partners 4 to360 overview > the benefits An integrated multi-modal wayfinding system is expected to: • Enhance the image of Toronto as a destination • Increase visitors at key attractions, spending in the Greater Toronto Area, boost the local economy • Increase confidence to walk, reduce walk times, promote multi-modal transit and reduce auto use • Improve urban realm, sense of community, pedestrian safety, health and environment 5 to360 overview > programme Toronto kicked off its phase 1 2011/12 wayfinding initiative in 2011 Wayfinding as a direct consequence of strategy the Toronto Walking Strategy that identified pedestrian wayfinding as fundamental to phase 2 2014/15 the creation of a walkable city. Pilot implementation post-evaluation June 2015 phase 3 preparation 2016/17 stage 3 2017/22 City-wide roll out 6 phase 2 > recap 7 pilot implementation > june 2015 The 2015 pilot scheme was centred around the Financial District supporting pedestrian movement to/from Union Station and connecting the adjacent Entertainment District and St. Lawrence areas. 8 pilot implementation > june 2015 The pilot implementation consisted of: 12 4 5 slim totems wide totems fingerpost signs 9 pilot implementation > intensification via third parties astral infopillars • 11 Info and Ad Pillar map cases in the pilot area updated to TO360 maps ttc local transit poster pilot • 30 posters installed in and around the Financial District • Poster combines local transit diagram with TO360 local area maps up express union station • Local area information posters include TO360 maps • Sharing agreement with CoT path wayfinding • New PATH Map and map case • Concept PATH sign design 10 pilot implementation > related wayfinding initiatives parks & trails wayfinding • System strategy completed • Riverdale Park pilot project cycle wayfinding • Pilot projects completed vehicular destination wayfinding • Vehicular Destination Sign Policy completed • 11 pilot implementation > results key findings wayfinding awareness and attitudes • Eight in ten (81%) rated the Wayfinding signs as helpful in helping to find their way around the city • Three quarters (73%) would like to see more Wayfinding maps and signs throughout the City CITY OF TORONTO Wayfinding Survey • Seven in ten (69%) found that the Draft Report maps made it easier to find their way to/ January 2016 from public transit/the PATH • Eight in ten (83%) found the information effective © 2016 Ipsos. 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Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without in enabling people to navigate the City but nine in the prior written consent of Ipsos. ten (90%) of those who had previously seen the signs found them to be significantly more effective 12 pilot implementation > results increased rating for signage to help people: 2014 2015 Find their way around: 61% 89% Make informed choices about walking routes: 39% 83% Learn about new and interesting locations or attractions: 44% 82% Feel comfortable walking by foot in the local area: 91% 98% 13 phase 3 > overview 14 St Clements Ave St ClementsSherwood Lane Ave 1006 1006 St Clements MOUNT PLEASANT RD 53 53 2526 175 175 2526 207 e 63 School 207 63 v MOUNT PLEASANT RD A Friends of the Heart 96 96 40 40 100 110 100 110 l 118 118 2511 2 2511 2 l Meditation Centre 997 997 25 25 222 222 e 260 260 w Keewatin Ave Capitol Event Keewatin Ave e Duplex Ave 30 30 s Theatre Keewatin Ave Keewatin Ave o 2509 120 120 2509 124 R 30 124 30 135 135 989 10 73 10 25173 989 251 2490 65 75 65 75 Castlefield Ave e Castlefield Ave v NORTH A 119 115 119 1155 5 Castlefield Apostolic l John Fisher 33 33 1000 1000 15 l 15 31 31 2488 2488 17 17 Church e Junior Public School 88 88 16 16 John Fisher w Redpath TORONTO e 40 Junior Public School Redpath 11 s 547 547 11 Avenue o Avenue R Parkette 32 Duplex Ave 32 Parkette 70 110 160 70 110 160 2453 2453 30 30 957 4 4 957 539 539 168 2 168 192 2 178 44 192 178 44 180 200 180 200 60 50 20 60 50 20 194 204 246 250 194 204 246 250 2454 2454 Erskine Ave Erskine Ave Roselawn Ave 5 Roselawn Ave 5 Erskine Ave Erskine Ave 2451 2451 278 278 955 163 163 33 955 134 33 55 55 134 938 157 157 15 77 83-99 15 77 83-99 938 117 107 117 107 NORTH109 133 189 109 133 189 89 75 57 89 75 57 165 229 165 229 Elvina Gdns 171The Continental Elvina Gdns 237 171 237 2444 141 141 2444 The 129 129 Erskine 71 71 YONGE ST 499 499 65 65 487 Redpath Ave St Monicas Roman Redpath Ave 487 TORONTO 241 Parkwood 220 220 Catholic Church Uptown Yonge Towers 927 118 118 927 500 900 500 900 485 485 233 14 14 40 46 233 40 46 YONGE ST 109 109 12 12 St Monica Catholic 40 40 Elementary School 44 St Monica Catholic 44 Elvina Gdns Elvina Gdns 59 59 223 223 Elementary School 909 909 9 Algonquin 9 66 124 124 Apartments 158 70 34 158 70 34 14 28 14 28 2 2383 2 2383 894 8 8 894 88 100 110 120 124 88 100 110 120 124 Montgomery Ave Montgomery Ave 136 160 136 160 101 101 141 Broadway Ave 141 77 61 77 61 Broadway Ave 31 31 Broadway Ave Broadway Ave 2381 3 lk 2381 lk Rawlinson Ave Rawlinson Ave 89 89 a 2388 a 2388 25 55 65 91 55 65 91 144 80 144 w 80 75 93 w 58 30 e 58 30 e 117 75 117 Eglinton Park t t 127 133 198 213 127 133 213 198 North Toronto u u 890 Helendale Ave in Helendale Ave in Gaylord 890 83 83 Collegiate Apartments m m197 197 85 85 E E 143 143 79 65 31 5 79 65 31 5 Manhattan d Eglinton d Institute 178-192 2378 North Toronto 178-192 2378 Towers i i t Park t Northern Secondary 75 Collegiate Institute 75 h h Northern District Northern School 2345 2345 2 2 D D 851 Public Library 851 Secondary r r School phase 3 overview > mapping database 168-176 168-176 177 852 852 55 55 56 40 56 40 Acadian 146 132 70 146 132 70 Minto Court1 1 North Toronto 2346 Roehampton Orchard View Blvd Memorial Arena Orchard View Blvd 100 100 70 51 51 2323 200 170 200 170 152 250 830 152 250 127 67 127 67 830 Kohai 350 350 2340 UPTOWN2340 Educational Centre Roehampton Ave Roehampton Ave 412 412 41 41 40 Roehampton Ave 40 411 Roehampton Ave 2315 city-wide base mapping 411 2315 15 39 detailed mapping15 39 31 63 89 185 31 63 89 St Peters 185 Henning Ave Henning Ave 151 177 195 151 177 195 Duplex Ave Duplex Ave 77 141 77 247 141 30 329 The 30 101 199 Estonian101 Lutheran 329 199 400 400 245 299 327 245 327 Park Yonge-Eglinton Rawlinson Ave YONGE Best Western Rawlinson Ave North Toronto Villa Best Western 61 Centre 61 50 Roehampton Hotel 50 139 Community Centre 139 Roehampton St Peters 17 17 19 Eglinton Linc 19 136 Hotel 136 Estonian Lutheran 14 14 Eglinton Park Trl Eglinton Park Trl And Esl Centre E Condos King George Oral Montgomery 2 200 200 2 Intl College (Esl) Roberts Place 801 47 Moore 47 158 124 118 50-60 158 124 118 50-60 110 88 110 8890-96 YONGE ST 90-96 Place 2263 2263 6 72 84 6 72 84 40-42 50 40-42 50 110 110 120 130 188 120 130 188 150 160 164 178 212-216 300 150 160322164 178 212-216 300 322 The Unity Hansa 220 234 240 244 280 220 234 240 244 258 280 EGLINTON AVE W EGLINTON AVE W 258 334 334 Church Language - Eglinton EGLINTON AVE E 185 159 119 115 185 159 119 115 EGLINTON AVE E 63 173 173 63 75 1 7 33 47 75 1 7 33 47 94 EGLINTON AVE EA EGLINTON AVE EA 94 48 55 48 55 190 75 75 190 2210 2210 Toronto 161 191 Eglinton Junior 161 191 159 159 53 Division 164 Eglinton Junior 164 123 123 184 183 184 40 183 40 2245 53 Division 2245 269 269 Independent Public School 245 Public323 School 245 323 95 Toronto 303 95 303 Independent High North TorontoHigh Canadian Unitarian 87 87 88 88 Citadel Council 78 78 240 St MOUNT PLEASANT RD 240 C.I.C MOUNT PLEASANT RD 87 Lascelles Blvd Lascelles Blvd 12 12 87 78 Duplex Cres Duplex Cres Margaret's 78 70 75 70 107 75 107 98 Dunfield 98 Maxwell Ave Maxwell Ave Towers 759 Colin Ave Colin Ave Retirement 759 54-76 Famous Players 54-76 1 1 Residence 50-60 50-60 Brownlow Ave 744-758 Dunfield Ave 61 61 744-758 Canada Square Redpath Ave 95 Taunton Rd Taunton Rd 106 83 Lillian St 106 83 Redpath Holly St Brownlow Ave Falcon St Cinemas Falcon St Redpath Ave 214 214 Dunfield Ave Towers Lillian St 45 45 Holly St First Christian EGLINTON EGLINTON Reformed Church 133 133 138 138 139 139 158 157 The 158 157 12 40 12 40 732 83 732 204 204 Torontonian Viviere 83 65 65 88 88 55 55 44 130 44 130 131 131 18 50 34 24 50 34 24 8 18 5 20 8 5 20 Minto 730 Anderson Ave Anderson Midtown – 730 2165 Ave Canadian 76 Cowbell Lane 76 71 71 127 127 127 127 126 126 Quantum YONGE ST 146 146 Tire/TVO 16 16 18 18 59 20 59 47 47 20 37 25 19 1 37 25 19 1 2161 Briton 17 143 17 143 15 Cowbell Ln 15 68 2161 68 House 121 122 121 693 123 122 693 123 142 142 139 190 139 190 700 30 60 30 60 700 88 148 226 88 132 148 226 132 168 174 200 214 168 174 200 214 Soudan Ave Soudan Ave 252 280 288 318 326 252 280 288 318 326 5 5 Berwick Ave Base layers for 29TO360 and third- Berwick Ave Focused upgrades29 for TO360 Soudan Ave Soudan Ave 694 694 691 691 2149 2149 195 209 195 209 Duplex Ave 277 309 277 309 71 56 56 71 55 CHAPLIN