Local Motion Long-Range Transportation Demand Management (TDM) Plan Local Motion DRAFT FINAL prepared for City of Alexandria prepared by Cambridge Systematics, Inc. with LDA Consulting Southeastern Institute of Research February 2011 Local Motion Long-Range Transportation Demand Management (TDM) Plan Local Motion prepared for City of Alexandria prepared by Cambridge Systematics, Inc. 4800 Hampden Lane, Suite 800 Bethesda, MD 20814 with LDA Consulting Southeastern Institute of Research date February 2011 Local Motion Long-Range Transportation Demand Management (TDM) Plan Table of Contents Executive Summary ........................................................................................................ 1 1.0 Role of TDM and Context for Long-Range Plan .......................................... 1-1 1.1 What is TDM and What are Its Benefits? ................................................ 1-1 1.2 Cost-Effectiveness of TDM Strategies in Reducing Environmental Pollutants .......................................................................... 1-4 1.3 TDM Plan Background and Purpose ....................................................... 1-8 1.4 Public Involvement................................................................................... 1-10 1.5 Acknowledgements .................................................................................. 1-10 2.0 Overview of Local Motion ................................................................................ 2-1 2.1 History of The Program ............................................................................. 2-1 2.2 Governance and Organizational Structure ............................................. 2-6 2.3 Program Role in Elevating State, Regional, and Local Goals ............. 2-10 Commonwealth of Virginia Goals.......................................................... 2-10 Washington Metropolitan Region Goals ............................................... 2-11 City of Alexandria Goals ......................................................................... 2-11 2.4 Current Programs and Services .............................................................. 2-13 Other TDM-Supportive Programs ......................................................... 2-20 2.5 Stakeholders and Program Partners ...................................................... 2-20 Core Markets/ Beneficiaries ............................................................... 2-21 City of Alexandria ................................................................................ 2-21 Service Delivery Partners .................................................................... 2-22 State and Regional Funding Partners ................................................ 2-24 Regional Planning/ Coordination Partners ..................................... 2-25 3.0 Service Area Characteristics.............................................................................. 3-1 3.1 Demographic and Employment Profile ................................................... 3-2 3.2 Transportation System Profile .................................................................. 3-8 Roadways ................................................................................................ 3-9 Park and Ride Lots ............................................................................... 3-10 Public Transportation .......................................................................... 3-10 Bicycle and Pedestrian Infrastructure ............................................... 3-12 Transportation Demand Management ............................................. 3-12 3.3 Travel Patterns .......................................................................................... 3-13 i Local Motion Long-Range Transportation Demand Management (TDM) Plan 3.4 Key TDM Opportunities .......................................................................... 3-17 Base Realignment and Closure (BRAC-133) ......................................... 3-17 Potomac Yard Redevelopment ............................................................... 3-20 Landmark Redevelopment ...................................................................... 3-20 Expanded Transit – High Capacity Corridors ...................................... 3-21 Revised Transportation Management Plan (TMP) .............................. 3-22 4.0 Local Motion Strategic Plan .............................................................................. 4-1 4.1 Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis ........................................................................................................ 4-1 Strengths ...................................................................................................... 4-2 Weaknesses .................................................................................................. 4-4 Opportunities .............................................................................................. 4-5 Threats .......................................................................................................... 4-6 4.2 Mission and Vision Statement .................................................................. 4-7 4.3 Goals, Objectives, and Strategies .............................................................. 4-7 4.4 Current and Future Financial Resources ............................................... 4-11 5.0 Marketing Plan .................................................................................................... 5-1 5.1 Marketing Goals .......................................................................................... 5-2 5.2 Marketing Objectives ................................................................................. 5-2 5.3 Marketing Recommendations ................................................................... 5-3 5.4 Phased-In Approach for Greater Focus on Employer-Based Outreach Efforts ........................................................................................ 5-19 5.5 Impact of Strategic Recommendations on Current Program Activities .................................................................................................... 5-21 5.6 Overall Summary ...................................................................................... 5-26 6.0 Program Performance Evaluation and Reporting ......................................... 6-1 6.1 Performance Indicators .............................................................................. 6-2 6.2 Baselines and Performance Targets ......................................................... 6-6 Impact /Travel Change Target ................................................................. 6-7 Program Awareness and Use Target ....................................................... 6-7 Employer Participation Target .................................................................. 6-7 6.3 Performance Data Needs and Data Collection Options ........................ 6-8 Step 1 and Step 2 - Awareness and Attitude Data ................................. 6-8 Business/ Employers ............................................................................. 6-9 Employees ............................................................................................... 6-9 Step 3 and Step 4 - Participation and Satisfaction Data....................... 6-11 ii Local Motion Long-Range Transportation Demand Management (TDM) Plan Customer Satisfaction .......................................................................... 6-11 Step 5 and Step 6 - Travel Behavior Change and Influence Data ...... 6-12 Behavior Change .................................................................................. 6-12 Influence on Change ............................................................................ 6-13 Step 7 - Impacts from Travel Change Data ........................................... 6-13 Utilization of Transportation System ................................................ 6-13 Trip and VMT Reduction .................................................................... 6-14 Emission Reduction and Energy Savings ......................................... 6-14 6.4 Methods for Calculating Program Impacts ........................................... 6-14 a. Placement Rate ..................................................................................... 6-16 b. New Alternative Mode Placements .................................................. 6-16 c. Vehicle Trip Reduction........................................................................ 6-16 d. Vehicle Miles of Travel (VMT) Reduced .......................................... 6-17 e. Emission Reduction ............................................................................. 6-17 f. Energy Savings ..................................................................................... 6-18 6.5 Assessment Issues ..................................................................................... 6-18 6.6 Reporting Program Progress to Stakeholders ...................................... 6-20 Existing and Potential Audiences ........................................................... 6-20 Reporting Tools ......................................................................................... 6-22 6.7 Phased Evaluation Implementation Plan .............................................. 6-23 A. Appendix – 2010 Alexandria Travel Survey ................................................. A-1 iii Local Motion Long-Range Transportation Demand Management