2019 CRICKET WORLD CUP SOCIAL INFLUENCE REPORT A LOOK INTO CRICKETERS’ INSTAGRAM ACCOUNTS DURING THE TOURNAMENT SOURCE DATA: INSTAGRAM SAMPLE OVERVIEW 160 81.25% 1.08M Participating players With Instagram Average number and coaches accounts of followers Players with Coaches with 130 Instagram accounts 8 Instagram accounts ICC CRICKET WORLD CUP 2019 SOCIAL INFLUENCE REPORT 2018 WORLD CUP SOCIAL INFLUENCE REPORT POSTSPOSTS AND AND INTERACTIONS INTERACTIONS 4705 521 million 377 million POSTS INTERACTIONS VIDEO VIEWS of interactions of interactions 9 9.94% were likes 0.06% were comments ICC CRICKET WORLD CUP 2019 SOCIAL INFLUENCE REPORT 2018 WORLD CUP MEDIA W SOCIAL INFLUENCE REPORT L IN IA N C TOPWINNING 10 INDIA PLAYERS PLAYERS E st O R S • RANKED BY INTERACTIONS 1 • 2 0 P 1 U 9 C W O R L D 2nd 1 st 3 rd Virat Kohli 92.7 million India Hardik Pandya Rohit Sharma 33.2 million 20.9 million India India 4th 5th 6th 7th 8th 9th 10th Shikar Dhawan K L Rahul Jasprit Bhumrah Yuzvendra Chahal Ravindra Jadeja Mohammad Shami Kuldeep Yadav 17.4 million 14.5 million 10.8 million 7.07 million 5.52 million 3.1 million 2.4 million India India India India India India India ICC CRICKET WORLD CUP 2019 SOCIAL INFLUENCE REPORT 2018 WORLD CUP MEDIA W SOCIAL INFLUENCE REPORT L IN IA N C PLAYERWINNING WITH PLAYERS MOST E st O R S • INTERACTION PER COUNTRY 1 • 2 0 P 1 U 9 C W O R L D 2nd 1 st 3 rd Virat Kohli 92.7 million India Chris Gayle Steve Smith 2.0 million 1.4 million West Indies Australia 4th 5th 6th 7th 8th 9th 10th Kane Williamson Shoaib Malik Shakib Al Hasan Jos Buttler Faf du Plessis Rashid Khan Dimuth Karunaratne 1.1 million 0.6 million 0.6 million 0.6 million 0.4 million 0.2 million 0.07 million New Zealand Pakistan Bangladesh England South Africa Afghanistan Sri Lanka ICC CRICKET WORLD CUP 2019 SOCIAL INFLUENCE REPORT Position/Player/Country/ TOP 25 PLAYERS RANKED BY INTERACTIONS BY COUNTRY Number of interactions (million) 2018 WORLD CUP 1 ViratSOCIAL Kohli INFLUENCEINDIA REPORT92.7 2 HardikWINNING Pandya PLAYERSINDIA 32.5 3 Rohit Sharma INDIA 20.9 16 4 Shikhar Dhawan INDIA 16.5 5 KL Rahul INDIA 14.5 14 6 Jasprit Bumrah INDIA 10.8 12 7 Yuzvendra Chahal INDIA 7 8 Ravinder Jadeja IINDIA 5.4 10 9 Mohammad Shami INDIA 2.9 10 Kuldeep Yadav INDIA 2. 8 11 Bhuvneshwar Kumar INDIA 2.4 6 12 Dinesh Karthik INDIA 2.3 13 Chris Gayle WEST INDIES 2.1 4 14 Kedar Jadhav INDIA 1.95 15 Steve Smith AUSTRALIA 1.4 2 16 Kane Williamson NEW ZEALAND 1.1 17 Vijay Shankar INDIA 0.8 0 18 Jos Buttler ENGLAND 0.74 19 David Warner AUSTRALIA 0.71 20 Shoaib Malik PAKISTAN 0.68 India England Australia Pakistan Bangladesh New Zealand West Indies 21 Shakib Al Hasan BANGLADESH 0.63 22 Mohammad Amir PAKISTAN 0.61 23 Ben Stokes ENGLAND 0.57 24 Jason Roy ENGLAND 0.55 25 Eion Morgan ENGLAND 0.47 ICC CRICKET WORLD CUP 2019 SOCIAL INFLUENCE REPORT 2018 WORLD CUP MEDIA W SOCIAL INFLUENCE REPORT L IN IA N C TOPWINNING 10 TEAMS PLAYERS RANKED E st O R S • BY INTERACTIONS 1 • 2 0 P 1 U 9 C W O R L D 2nd 3 rd India 313 million England Australia 10.4 million 7.7 million 4th 5th 6th 7th 8th 9th 10th Bangladesh Pakistan West Indies South Africa Afghanistan New Zealand Sri Lanka 6.65 million 6.1 million 3.8 million 1.1 million 0.3 million 0.3 million 0.2 million ICC CRICKET WORLD CUP 2019 SOCIAL INFLUENCE REPORT WICKET-KEEPER 2018 WORLD CUP Interactions = likes + comments SOCIAL INFLUENCE REPORT DREAMMOST 11INFLUENT STARTING ELEVEN Jos Buttler (W.K.) RANKED BY MOST INTERACTIONS 0.6M BATSMEN KL Rahul (Bat) Chris Gayle (Bat) Rohit Sharma (Bat) 14.5M 2.1M 20.9M Virat Kohli (Bat) Hardik Pandya (A.R.) 92.7M 33.2M Shakib Al Hasan (A.R.) 0.6M BOWLERS Mohammad Shami Mohammad Amir Yuzvendra Chahal Jasprit Bumrah (Bwl) (Bwl) (Bwl) (Bwl) 3.1M 0.61M 7.0 7 M 10.8M ICC CRICKET WORLD CUP 2019 SOCIAL INFLUENCE REPORT ICC CRICKET WORLD CUP 2019 SOCIAL INFLUENCE REPORT A EDI RIS M IN L G A S I TOP 10 RANKED PLAYERS WITH T C st A O R 1 S HIGHEST FOLLOWER GROWTH (%) • • GROWTH MEASURED OVER TOURNAMENT DURATION - 44 DAYS 2 0 P 1 U 9 C WO RL D 2nd 3 rd Muhammad Hasnain 314.6% Pakistan Jimmy Neesham Ishaheen Afridi 200.37% 197.97% New Zealand Pakistan 4th 5th 6th 7th 8th 9th 10th Sheldon Cottrell Ravindra Jadeja Tom Latham Kane Williamson Jofra Archer Rassie van der Dussen Lockie Ferguson 185.81% 181.88% 171.49% 170.25% 162.24% 155.65% 152.18% West Indies India New Zealand New Zealand England South Africa New Zealand ICC CRICKET WORLD CUP 2019 SOCIAL INFLUENCE REPORT Interactions = likes + comments TOP 3 INSTAGRAM IMAGES WITH MOST INTERACTIONS 21stº 22ndº 32rdº 5.3M interactions India 4.6M interactions 4.1M interactions India India ICC CRICKET WORLD CUP 2019 SOCIAL INFLUENCE REPORT Virat Kohli Hardik Pandya Rohit Sharma Shikhar Dhawan KL Rahul Jasprit Bumrah Yuzvendra Chahal Ravinder Jadeja Mohammad Shami Kuldeep Yadav Bhuvneshwar Kumar Dinesh Karthik Chris Gayle 14 Kedar Jadhav 1.95 15 Steve Smith 1.4 16 Kane Williamson 1.1 17 Vijay Shankar 0.8 18 Jos Buttler 0.74 19 David Warner 0.71 20 Shoaib Malik 0.68 21 Shakib Al Hasan 0.63 22 Mohammad Amir 0.61 23 Ben Stokes 0.57 24 Jason Roy 0.55 25 Eion Morgan 0.47 (interactions = likes + comments) TOP 3 CRICKET VIDEOS WITH MOST INTERACTIONS 21st 2nd º rd 2º 3 Virat Kohli England & Wales CB 2.9 M interactions 1.2 M interactions India Shetmyer England 649 K interactions West Indies ICC CRICKET WORLD CUP 2019 SOCIAL INFLUENCE REPORT (interactions = likes + comments) FINAL MATCH DAY TOP 3 POSTS WITH MOST INTERACTIONS 21stº 2nd 3rd ICC 1.1 M interactions ICC ICC 0.9 M interactions 0.7 M interactions ICC CRICKET WORLD CUP 2019 SOCIAL INFLUENCE REPORT 2018 WORLD CUP SOCIAL INFLUENCE REPORT FINALMOST MATCHINFLUENT DAY STARTING ELEVEN IN NUMBERS 2018 WORLD CUP SOCIAL INFLUENCE REPORT 241 — 241 RISING STAR FINAL SCORE CARD NEW ZEALAND ENGLAND POSTS 22 48 INTERACTIONS 14.3% 85.7% ENGAGEMENT 1.75% 4.83% ICC CRICKET WORLD CUP 2019 SOCIAL INFLUENCE REPORT Number of interactions (million) POSTS AND INTERACTIONS Number of Posts DURING THE TOURNAMENT 25 250 20 200 15 150 10 100 Number of posts Number of 5 50 Number of interactions (million) interactions Number of 0 0 30 31 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 ENG PAK SL BAN PAK SL SA AUS PAK ENG IND SA BAN AUS IND WI AUS IND WI ENG SA AUS SL IND PAK BAN AUS NZ IND SL AFG ENG SL IND ENG WI PAK SL NZ NZ AUS NZ — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — SA WI NZ SA ENG AFG IND WI SL BAN AUS WI SL PAK NZ ENG SL PK BAN AFG NZ BAN ENG AFG SA AFG ENG PAK WI SA PAK IND WI BAN NZ AFG BAN IND IND IND ENG ENG AUS AUS SA AFG BAN AFG AFG NZ — — — — — — — — NZ NZ AUS AUS NZ NZ SA WI May June June July ICC CRICKET WORLD CUP 2019 SOCIAL INFLUENCE REPORT CRICKET WORLD CUP 2019 TOTAL POSTS ACCORDING TO THE COUNTRIES 3% 3% 2% 2% Country Posts India 578 Bangladesh 375 11% 25% England 371 Pakistan 269 Australia 265 11% 16% West Indies 258 South Africa 67 New Zealand 59 Afghanistan 53 11% 16% Sri Lanka 48 ICC CRICKET WORLD CUP 2019 SOCIAL INFLUENCE REPORT SOCIAL ACTIVITY OF THE OFFICIAL SPONSORS Measured Over Tournament Duration - 44 Days Emirates 13.57% Uber India 3.97% Hublot 20.26% Account Name Interactions Posts Qantas 3.94% GoDaddy India 3691753 141 Nissan Motor Co 2585313 84 Hublot 2406744 113 Oppo Mobile India 2.16% Emirates 1612718 39 Uber India 471927 9 Qantas 468502 44 MRF Tyres 1.42% Oppo Mobile India 257022 67 MRF Tyres 168255 89 Digicel Jamaica 0.93% Digicel Jamaica 110866 79 Veuve Clicquot 71186 28 Etisalat UAE 24332 59 Veuve Clicquot 0.60% Robi Axiata Limited 9025 15 Etisalat UAE 0.20% Nissan Motor Co 21.76% Robi Axiata Limited 0.08% Go Daddy 31.08% ICC CRICKET WORLD CUP 2019 SOCIAL INFLUENCE REPORT ICC AND FIFA COMPARISON ICC ACCOUNT – OVERVIEW 1070 9.2M 159M posts followers interactions FIFA ACCOUNT – OVERVIEW 288 10.6M 90.5M posts followers interactions ICC CRICKET WORLD CUP 2019 SOCIAL INFLUENCE REPORT.