BRAND GUIDE November 2019 VIM BRAND GUIDE Nov 2019 2 CONTENTS Who We Are Our Logo Brand Colors Typefaces And Usage Social Media Ui Style In Development Photographic Style In Development Editorial Style In Development WHO WE ARE VIM BRAND GUIDE Nov 2019 4 ORIGIN STORY What inspired the creation of our company is the harsh fact that buildings are compromising our environment as the largest contributor to excessive resource consumption and waste, which is a direct result of the industry’s fragmented process and litigious culture of accountability. We need to change that. And we can. We are determined to transform the way that architects, engineers and construction professionals design and build buildings. By combining our decades old expertise in business, art and science we lead the industry’s rallying cry for a better future for our planet’s population. ~ to be continued VIM BRAND GUIDE Nov 2019 5 OUR VALUES Curious Our insatiable appetite for knowledge and empathy towards the needs of our customers fuels our passion to continuously improve. Pioneers We are inspired by the great visionaries that came before us, to be the innovators of tomorrow, strategic and unbound. Custodians We leverage our expertise to relentlessly pursue solutions that will improve what’s here today, and protect it for the next generation. Champions We are instigators of change for the greater good, enabling our customers to realize their vision. VIM BRAND GUIDE Nov 2019 6 OUR BRAND PROMISE We promise to help you realize your design’s intent, each and every time you engage with our solution. We promise to make collaboration work for you. By removing the artificial walls between the AEC disciplines, we enable teams to deliver and sustain a building’s design intent, from its originally approved conception to its ongoing operation – for years and years to come. We promise to help you remove AEC bias. VIM treats all AEC disciplines with equal appreciation to help you realize your building’s intended function, aesthetics, construction and environmental leadership. OUR MISSION STATEMENT We help you design, deliver, and operate better buildings for a better world OUR LOGO VIM BRAND GUIDE Nov 2019 8 OUR LOGO Our brand has evolved with our company to keep up with our growth and aspirations. Our current rebrand was developed over many months of market reseach and careful process to create something durable for our present and future. The first big change we made was dropping “AEC.” Just call us VIM! It’s easier to say and it really is the core of what we are. The new VIM brand is a V cut from a hexagon with facets that refract light. We have a color logo shaded with our brand colors and our main version of that is the vertical one with VIM below the mark. We have alternates for situations where the main vertical one is not a good fit. The following pages outline how to use the logo and which backgrounds are approved for logo placement. If you have questions about logo usage please direct them to your design lead. Make sure you are using the right format of logo for your job. For online, choose a logo from the raster logos folder. Please don’t convert to gif or jpeg. For print there is an .ai file for each logo set up in CMYK in the vector logo folder. THE VERTICAL LOGO CLEAR SPACE Clear space equal to the height of the V in VIM must be kept around the logo no matter where it is placed. THE LANDSCAPE LOGO CLEAR SPACE Clear space equal to the height of the lower facet in the V must be kept around the logo no matter where it is placed. VIM BRAND GUIDE Nov 2019 11 COLOR LOGOS The vertical logo in color is our preferred VIM logo. It’s not always possible to work with this shape so we also have a landscape option as well as an option with white text. VIM BRAND GUIDE Nov 2019 12 WHITE LOGOS Our white logo is much like the color one with delicate gradient detail. It comes in both the vertical and landscape formats VIM BRAND GUIDE Nov 2019 13 ACCEPTABLE LOGO BACKGROUNDS Logo on white background Logo on very light color background Logo with white type on black background Logo with white type on the VIM dark grey White logo may be used on colors or even in the UI White logo can be used over image with an background over subtle shape layers. acceptable level of contrast. VIM BRAND GUIDE Nov 2019 14 UNACCEPTABLE LOGO BACKGROUNDS Color logo on gradient background Color logo with dark grey text on dark background White logo on photograph with poor contrast Use the main color logo with the dark grey text here, Color logos over image must be approved by the Color logo on color white text is only for a very dark background head of design. There must be accectable contrast for the logo and the workmark. VIM BRAND GUIDE Nov 2019 15 OTHER CRIMES AGAINST THE LOGO VIM Streching or distorting Using just the mark (unless for social Using just the logotype media user picture) Fading or using as a background Drop shadows Using the black version on screen or print (only for engraving) HELP DESK BOARD MEETING Adding text within the clear space Using the mark with different text Adding a frame BRAND COLORS VIM BRAND GUIDE Nov 2019 17 COLOR PALETTE Primary Secondary Neutrals #0590CC #284EA2 #3F433D C80M30Y2K0 C94M80Y0K0 C68M57Y65K47 PMS 639 PMS 7685 PMS 446 #7EBF50 #5E3C97 #888D87 C55M2Y92K0 C78M92Y0K0 C49M38Y44K4 PMS 368 PMS 7679 PMS 423 #FFB700 #D93393 #C9CAC3 C0M31Y100K0 C9M93Y0K0 C21M15Y21K0 PMS PMS 233 PMS 420 TYPEFACES AND USAGE VIM BRAND GUIDE Nov 2019 19 TYPEFACES FOR PRINT Retina Black Cassia Light ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Retina Bold Cassia Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Retina Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Retina Book Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Retina Book Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Retina Book Light Sources: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz https://frerejones.com/families/retina https://www.myfonts.com/fonts/hoftype/cassia/ VIM BRAND GUIDE Nov 2019 20 TYPEFACES FOR WEB AND APPS Roboto Black IBM Plex Sans Light ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Roboto Bold IBM Plex Sans Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Roboto Regular IBM Plex Sans Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Roboto Italic IBM Plex Serif Light ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Roboto Light IBM Plex Serif Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Roboto Light Italic Source: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Google Fonts VIM BRAND GUIDE Nov 2019 21 TYPEFACE AS LAST RESORT Arial Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Arial Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz VIM BRAND GUIDE Nov 2019 22 TYPOGRAPHY SAMPLE FOR PRINT Headline level 1 Retina Black, all caps, 22pt, THE WORLD IS EVOLVING tracking +50, color VIM med grey Headline level 2 Retina bold, 11/13pt, tracking 0, color VIM dark grey And the traditional Design and Construction business model struggles to keep up. This exciting transformation of gaming technology into other business applications has resulted in VIM founding the VIM (Virtual Information Modeling) technology. As a leader in the AEC industry, through converting the BIM (Building Information Model) into a VIM quickly and seamlessly. The combination of 3D gaming and VR technology with innovative cloud solutions Body copy Retina Light 9/12.5pt, tracking enables sophisticated building design visualizations and facilitates optimized 0, color VIM dark grey BIM workflows. Brought together in a single, easy to use tool, the integrated visualization software by VIM streamlines all phases of the design process. VIM offers a unique arsenal of powerful visualization “ AEC pros are learning that capabilities that gives architectural firms the ability to inspire clients all over the world without leaving their they can solve problems and desks. Capable of bringing BIM models to life, the platform win more business when they facilitates architectural presentation in unprecedented ways. Seamlessly importing Revit models via the VIM, into leverage real-time immersion an awe-inspiring, interactive, and fully immersive virtual with their design data” walkthroughs of even the most intricate architectural designs. The VIM Cloud makes the creation process of these impressive visualization outputs a breeze. The simple importation feature and full suite of intuitive tools are user-friendly for both programming professionals and novices alike. To optimize workflows and significantly reduce production timelines, the VIM also simplifies rapid testing. In addition, the fully customizable platform deploys outputs to multiple operating systems including Windows, Mac, and Pull quotes can disrupt the Linux as well as mobile platforms such as iOS, Android, Windows Phone, and body copy. many others. This pull quote is Cassia Medium Italic, 13/19pt, Tracking + 10, VIM yellow. These