MEDIA KIT MISSION STATEMENT..................................................... 2 WHO WE ARE Market ........................................................................ 3 Circulation .................................................................. 5 Audience Profile ........................................................ 6 WHAT WE OFFER PRINT Newspaper ........................................................... 7 Editorial Features .................................................. 7 Unique Print Opportunities ................................... 8 Experiential Extension: Level II Promoters ........... 8 DIGITAL amNY.com ............................................................ 9 Mobile App ........................................................... 9 Internet Marketing Solutions ................................ 9 Programmatic Direct .......................................... 10 Data and Analytics.............................................. 10 amExpress and Daily Newsletters ..................... 10 email ................................................................... 10 Brand360 Custom Content Studio ......................... 11 Boroughs ................................................................. 12 Special Sections ...................................................... 12 Signature & Custom Events .................................... 12 NEWSDAY MEDIA GROUP amNewYork & Newsday .......................................... 13 PRINT EDITORIAL & MARKETING CALENDAR ............... 14 amNEWYORK MISSION STATEMENT 2 ALL THE NEWS YOU NEED IN A NEW YORK MINUTE amNewYork is a smart, sharply-designed print and digital publication that provides New Yorkers with content on New York City and the surrounding boroughs. amNewYork is available at high-traffic transit and tourist locations and delivered free to commuters via street teams and distribution boxes throughout the City. With a combined print and digital audience of 1.1 million adults, amNewYork is as much a daily habit for New Yorkers as their morning coffee. HIGHEST DAILY CIRCULATION OF ANY NEW YORK TABLOID Sources:1. NY Scarborough, 2017 (Release 2), Base: NY DMA; 2. amNewYork CAC Audit Report, 12 months ending 9/30/17 amNEWYORK 3 MARKET New York City The Largest Regional Economy in the United States From the millions of commuters who come in and out of Manhattan each day, to the millions of five-borough residents who call it home, New Yorkers are like no others; fiercely proud, unapologetically loyal, and 100% committed to the American Dream. This savvy and diverse population embodies the energy and optimism that defines the city. Comprised of five boroughs—Manhattan, Brooklyn, Queens, Bronx and Staten Island—NYC is the most populated city in the country with over 7 million residents. As a center for global business and finance, NYC is home to the majority of well-known Fortune 500 companies. It is also home to some of America’s best-known media and entertainment companies and professional sports franchises. Source: Scarborough NY, 2017 (Release 2). Base: 5 NYC Boroughs amNEWYORK MARKET 4 News & Transit New Yorkers choose amNewYork for its easy read and ability to get to the heart of important matters quickly and concisely. In the space of a subway ride, readers can learn the news of the day, gain important transit tips, and plan their evening activities. 4.4 MILLION New Yorkers Health use public transportation New York’s healthcare spending is among the highest in each week the nation and careers in healthcare are also among the fastest growing occupations, according to the Department of Labor. amNewYork is a rich source of information on both healthcare policy and employment opportunities. Education New York boasts the third largest university system in the U.S. (CUNY), and a number of returning students. 114,000 That’s why amNewYork looks at the issues and trends New Yorkers plan (both editorially and through special sections) that affect to take Continuing students of all ages. Education classes in the next 12 months Restaurants & Entertainment New York City is one of the great culinary meccas of the world—bold flavors, diverse cuisine, and food enthusiasts eager to spend. amNewYork readers routinely fill restaurants and bars across the city. amNY readers From fine dining to food trucks, amNewYork offers spend over a variety of food and beverage coverage. $39 MILLION The fun doesn’t stop there as residents of the dining out city that never sleeps hit the town to take in all each month the city has to offer. Real Estate New Yorkers turn to amNewYork’s trusted content for ideas, information and inspiration to live their best lives. Our five borough residential real estate coverage helps 68,000 over a million prospective buyers and sellers explore, amNY readers invest, improve or upgrade their #1 asset—their home. are looking to buy a new home amNewYork connects you with 1.1 million residents in the next eager to find the best neighborhood for their families 12 months and their investment. Source: Scarborough NY, 2017 (Release 2). Base: 5 NYC Boroughs amNEWYORK 5 WHO WE ARE Highest New York City WEDNESDAYNovember 8, 2017 WEDNESDAYNovember 8, 2017 November 8, 2017 WEDNESDAY November 8, 2017 WEDNESDAY HI 51° LOHI 41° 51° LO 41° Partly sunnyPartly sunnyHI 51° LO 41° Partly sunny HI 51° LO 41° Distribution Among All Partly sunny MANHATTAN’SMANHATTAN’S HIGHEST HIGHEST DAILY CIRCULATION DAILY CIRCULATION NEWSPAPER NEWSPAPER MANHATTAN’S HIGHEST DAILY CIRCULATION NEWSPAPER FOOT PAIN? FOOT PAIN?CALLTODAY!MANHATTAN’S HIGHEST DAILY CIRCULATION NEWSPAPER New York City Papers FOOTCALLTODAY! PAIN? CALLTODAY! FOOT PAIN? 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IMAGES GETTY CLARY TIMOTHY NYCOMEDYFESTPAGE 17 #1. 164,057 PAGE 17 FEST MoneyMoney magazine magazine says says we’re we’re # PAGE 17 MoneyMoney magazine magazine says we’resays we’re 1. SoSo do do our our students. students. So doSo our do students. our students. 2130627001 2130627001 2130627001 ­ ­ ­ ­ 2130627001 154,179 THE BEST THINGS IN LIFE ARE FREE Sources: amNewYork CAC Audit Report, 12 months ending 9/30/2017; Metro CAC Quarterly Data NYC’S ORIGINAL FREE Report Q3 2017; NY Daily News and NY Post AAM Audit Report, 12 months ending 9/30/2016 COMMUTER DAILY Breakdown of Daily Circulation/Reach Manhattan Queens Brooklyn Bronx Other Daily Circulation 127,039 36,391 32,663 6,840 2,947 Daily Reach 132,081 134,013 176,500 61,576 100,238 Sources: CAC Audit Report 12 months ending 9/30/17; Scarborough NY, 2017 (Release 2). Base: 5 NYC Boroughs amNEWYORK 6 WHO WE ARE Audience Profile amNewYork Print/Digital Weekly Audience Gender Men 47% Women 53% Age Age 18 - 34 33% Age 35 - 49 25% Age 50 or Older 42% Median Age (years among 18+) 44 Marital Status Married 40% Level of Education College Educated 57% College Graduate 33% Any Post Graduate 16% Occupational Summaries (among employed) White Collar 39% Blue Collar 22% Management, Business & Financial Operations 11% Professional & Related Occupations 16% Household Income $50,000+ 52% $75,000+ 38% $100,000+ 26% Average HH Income $78,811 Household Composition Children in Household 31% Own Residence 34% Average Market Value of Owned Home $723,868 Source: Scarborough NY, 2017 (Release 2) Base: Geographic Codes - 5 NYC Boroughs Projected: 6,788,262 Respondents: 3,964 amNEWYORK 7 WHAT WE OFFER Print THURSDAY November 16, 2017 HI 56° LO 37° Showers likely MANHATTAN’S HIGHEST DAILY CIRCULATION NEWSPAPER Newspaper New York’s favorite morning newspaper is distributed by hand via street teams and curbside boxes throughout the boroughs. 2132750801 NEW! • Highest New