” cash box, news Joni Mitchell: Asylum Releases Her First Album Since Re-Signing ‘Hissing Of Summer Lawns’ Slated For Major Merchandising Effort HOLLYWOOD - In releasing Joni The Crusaders. James Taylor. David Mitchell's "The Hissing Of Summer Crosby. Graham Nash and jazz greats Lawns" this week, Elektra/Asylum Bud Shank and Victor Feldman Joni Records brings to the marketplace an im- plays guitar, piano and synthesizers, and. portant new work from one of the most in keeping with a tradition established on important female artists of the 1970 s. her previous LP releases, has designed "Summer Lawns” is Ms. Mitchell's first the cover artwork on “Summer Lawns." studio album in almost two years. With Merchandising plans for the new SPINNING WITH HOMETOWN GREETINGS "They Just Cant Stop It (The the new Asylum release slated national- GOLD Mitchell release include five-color dis- Play,” the Spinners' latest Atlantic single, has been certified gold by ly, the label has planned a major sales, Games People plays comprising a mounted, "back-to- the Rl for sales in excess of one million units. The single and new "live" double LP merchandising, advertising and promo- AA back" poster, a standard paper poster, tion program in support of the release. are produced by Thom Bell. and other sales tools. Extensive The Spinners’ Detroit homecoming concert, Nov. 2 at Olympia Stadium, capped a "The Hissing Of Summer Lawns” is the cooperative print advertising is being week of festivities and honors for the Atlantic recording group A declaration of firet collection of new Mitchell material scheduled in conjunction with major re- "Spinners Week in Detroit” by Michigan governor William Milliken was passed in the since ''Court And Spark” was released in tail outlets. state legislature, and state representative George Cushingberry presented the group early 1974 "Court And Spark" reached with scrolls commemorating the declaration. The Spinners were also awarded keys to the number one position on all the trade Additionally. AM and FM format radio the city of Detroit by assemblyman Herbert Pete, acting on behalf of Detroit's mayor charts and earned both gold and later spots have been recorded and are being Coleman Young. Accepting his key. Philippe Wynn announced that he would give it platinum status. Recorded in LA . the placed on key stations nationally. to the family of Jackie Wilson, who lies hospitalized in a coma in Michigan Pictured new album features superb studio Consumer and trade advertising will also are the Spinners and their wives (l-r): the Henry Fambroughs. the Pervis Jacksons, artistry by members of the L A Express, be extensive the Bobby Smiths, the Bill Hendersons and the Philippe Wynns. Capitol Launches Worldwide Release Promoters Speak On Rock Packaging feels packaging is important, but that in Minneapolis with Shawn Phillips, who Reddy Promo Push For New Manilow LP arbitrary packaging to keep an agency's plays clubs and small halls throughout HOLLYWOOD — Helen Reddy's latest NEW YORK — "Tryin' To Get That acts busy is wrong most of the country but is a "superstar” in Capitol album, Helen Reddy's Greatest Feelin,” the new album from Barry Dick Shapiro of Greathall Corp., in Minneapolis. Hits." will benefit from an extensive Manilow on Arista, will receive Minneapolis agrees that the Black Oak- "Shawn Phillips and Hall & Oates sold Capitol push on behalf of the star simultaneoius release next month in Foghat show is a "stupendous” example us 10,000 seats on the day following a Capitol Records will be utilizing 30 over a dozen major international of what packaging should be Rod Stewart show and the day before a and 60 second radio and television markets, including Australia. Brazil, "I love the concept. Unfortunately, Beach Boys concert For us that was a spots to promote the new album with the Germany, Canada. Denmark, Mexico, most of them aren't packaging the right ” superb package. :60 spots including catalogue product. New Zealand, South Africa, Phillipines, acts. They're still showing their smaller Capitol is also distributing a wide variety Sweden. Singapore. Switzerland and groups on for the exposure, as opposed Shapiro echoes the feelings of many of in-store merchandising aids. Japan. to the promoters' idea of packaging, promoters when he says "The days of the which is in my estimation the proper con- rock and roll concert as an event, as a cept, and that is two headline groups place you have to be practically regard- together less of who's playing are long over. Peo- Shapiro feels, however, that that rule ple are going strictly to see the main need not always apply, that simply the talent you're presenting They're not go- right combination of acts in the right ing to a Black Oak Arkansas show locale can often be very effective. He cit- because they want to see that $1000 first ed as an example a show he recently did or second billed act." Genya Ravan In DeLite Deal NEW YORK — Genya Ravan has signed formed Golden Raven Company is now with DeLite Records as both an artist and recording the group Rosie for RCA and as a producer according to label will be doing another project for DeLite. president. Fred Fioto. "Feel The Need In Goldberg, an engineer, worked with Me,” her first single release for the label, Kool & The Gang, the Crown Heights Af- was produced by the Golden Raven fair and the Kay Gees. Company, a production firm headed by "We re very pleased to welcome Ms Ravan and Harvey Goldberg. Genya Ravan to DeLite Records." said Genya. lead singer for the progressive Fioto "Not only is she an outstanding rock band Ten Wheel Drive before step- singer with a distinctive and powerful ping out as a solo artist, has been active style, but she has also demonstrated ex- as a record producer for the past year ceptional ability as a record producer. working with Linda Bennett and Cryer & We look forward to great success with Ford for RCA Records. The recently- her in both areas.” SEATED (L-R) are Genya Ravan; DeLite Records president Fred Fioto; and Iris Irizarry, assistant to Jim Benci Standing (l-r) are Jim Benci. head of national pop pro- motion; Stan Price, head of national r&b promotion; Reggie Barnes, in charge of New York promotion; and Gabe Vigorito, vice president of the label 16 November 22. 1975.