Video Game Streaming Trends Report

Video Game Streaming Trends Report

VIDEO GAME STREAMING TRENDS REPORT Q3 - 2020 WEEKLY STREAMING HOURS WATCHED ■ Weekly game streaming hours INCREASE 73% YOY watched have dramatically JAN 2019 - OCT 2020 | TWITCH, YOUTUBE GAMING, MIXER, AND FACEBOOK GAMING increased year over year 800M ■ Esports streaming hours had a large increase at the start of the 2020 2019 COVID-19 pandemic, but has maintained the momentum since 600M the return of traditional sports ■ The average weekly hours watched this year eclipsed ½ billion, a 73% increase from last year’s average 400M (291M) ■ Q4 is positioned to close off a record breaking year in streaming 200M with major esports events and fall video game release slate JAN MAR MAY JUL SEP NOV REPORT BY // STREAM HATCHET 2 HOURS WATCHED TOP WESTERN STREAMING PLATFORMS ■ The top game streaming platforms reached a total of 7.4B hours Q4 2019 - Q3 2020 | TWITCH, YOUTUBE GAMING, AND FACEBOOK GAMING watched this quarter 6B ■ YouTube Gaming experienced 5.1B the strongest growth with an 4.7B increase of more than 150 million hours in Q3 4B ■ Facebook Gaming is on track to 3.2B even bigger market shares after eclipsing 1B quarterly hours 2.7B watched 2B ■ In spite of securing partnerships 1.5B 1.7B with major influencers like Ninja 1.1B 1.02B and Shroud, Twitch decreased its 1.0B 0.97B quarterly hours watched by about 0.5B 0.6B 375M million 0 Q4 ‘19 Q1 ‘20 Q2 ‘20 Q3 ‘20 REPORT BY // STREAM HATCHET 3 TOP 10 GAMES IN STREAMING ■ League of Legends was the most watched game of Q3 with a Q3 2020 HOURS WATCHED | ON TWITCH, YOUTUBE GAMING, AND FACEBOOK GAMING sizeable portion of the viewership coming from its esports leagues League of Legends 543.2M ■ Mobile games continue to grow Fortnite 426.2M each quarter as PUBG Mobile and Garena Free Fire secured the third PUBG 416.6M Mobile and fourth spots on the list Garena 393.6M Free Fire ■ The Battle Royale genre maintains a large market share with three of Grand Theft 364.5M Auto V the top five games in Q3 COD Modern 304.8M Warfare ■ Party games like Among Us and Minecraft 261.7M Fall Guys have demonstrated that gaming audiences crave Among Us 231.8M personalities as much as they do skill CS:GO 211.8M Fall Guys 195.0M REPORT BY // STREAM HATCHET 4 TOP 5 FEMALE GAMING INFLUENCERS ■ Finishing in the #1 spot for female gaming influencers is Valkyrae, a Q3 2020 HOURS WATCHED | ON TWITCH, YOUTUBE GAMING, AND FACEBOOK GAMING variety streamer from esports organization 100 Thieves ■ Valkyrae streamed 13 unique game Valkyrae 6.1M titles this quarter ranging from Apex Legends to Dungeons and Dragons 서새봄냥 saddummy 5.3M ■ Three of the top female gaming influencers live in the United Pokimane 4.3M States, with the remaining from South Korea Jinnytty 3.8M lilypichu 3.2M REPORT BY // STREAM HATCHET 5 TOP 10 GAMING INFLUENCERS ■ Variety streamer, xQcOW, tops the charts as the most watched Q3 2020 HOURS WATCHED | ON TWITCH, YOUTUBE GAMING, AND FACEBOOK GAMING influencer of Q3 2020 ■ xQcOW streamed more than 100 xQcOW 41.5M unique game titles this quarter and Gaules 25.2M reached a peak audience of 124k viewers NICKMERCS 24.8M ■ NOBRU was the only YouTube AuronPlay 20.3M Gaming influencer to top the NOBRU 20.1M charts this quarter Rubius 19.3M ■ Live streaming continues to expand to global audiences with TimTheTatman 19.2M 4/10 creators living outside the loltyler1 17.4M United States summit1g 16.6M Asmongold 16.5M REPORT BY // STREAM HATCHET 6 DRDISRESPECT GENERATES HIGHEST AUDIENCE ● Q3 continued the streaming AMONG STREAMERS WHO CHANGED PLATFORMS influencer wars, with three of the PEAK VIEWERS | ON TWITCH, MIXER AND YOUTUBE GAMING biggest names in gaming changing platforms 652K ● DrDisrespect has proved to be the most popular long-term influencer, reaching a peak audience of 500k 500k 488K on his switch to YouTube Gaming 388K ● Ninja’s 2018 peak of 652,000 viewers has yet to be surpassed by a streamer that has switched 226K platforms 167K 116K 77K 93K 02/18 08/20 02/19 10/19 08/20 04/18 08/19 07/20 09/20 DrDisrespect Shroud Ninja REPORT BY // STREAM HATCHET 7 AMONG US OVERTAKES FALL GUYS IN STREAMING ■ Among Us and Fall Guys are popular party games that appeal DAILY HOURS WATCHED Q3 2020 | TWITCH, YOUTUBE GAMING, AND FACEBOOK GAMING to mass audiences due to their 10M simplistic mechanics FALL GUYS ■ While Fall Guys appeared to be AMONG US the next big thing on Twitch, Among Us has quickly replaced 7.5M its popularity with streaming audiences ■ Fall Guys reached a peak daily 5M hours watched of 6 million hours whereas Among Us hit more than 9 million hours 2.5M JUL AUG SEP REPORT BY // STREAM HATCHET 8 TOP 5 ESPORTS EVENTS BY HOURS WATCHED ■ While many traditional sports leagues went offline due to Q3 2020 | ON TWITCH, YOUTUBE GAMING, FACEBOOK GAMING, AND AFREECA challenges with COVID-19, the esports industry quickly pivoted to remote events to capture LCK 2020 audiences Summer Season 33.3M ■ League of Legends – published by PMWL - Riot Games – continues to lead as Season 0: 33.2M the most popular global esports EAST title LEC 2020 Summer 28.9M ■ The two most popular esports Season events from Q3 originated from the Asia Pacific region LCS 2020 Summer Season 28.5M ■ League of Legends events were responsible for more than 64% of OMEGA the total hours watched of the top League 17.2M five events in Q3 REPORT BY // STREAM HATCHET 9 PS5 TOPS XBOX CONSOLE WARS LAUNCH ■ Let the console wars begin! With STREAMING HOURS WATCHED in-person events put on hold due Q3 2020 HOURS WATCHED | ON TWITCH, YOUTUBE GAMING, AND FACEBOOK GAMING to the global pandemic, viewers tuned into the gaming industry upfronts via streaming platforms ■ The PlayStation 5 Showcase 3.9M generated the most viewership in Q3; beating out rival competitor Xbox’s event 2.7M ■ Not only did the PS5 Showcase have 3.9 million hours watched, but the event also reached a peak concurrency of 4.5 million viewers Playstation 5 XBOX Games Showcase Showcase REPORT BY // STREAM HATCHET 10 We provide Business Intelligence products OUR tailored to the needs of the organizations around SERVICES esports and the livestream scene. Stream Hatchet provides live streaming data analytics from the leading video game streaming sites to power data-driven solutions leading to innovation and growth web reports api through the aggregation of readily accessible data. Analytic Custom reports for esports Our API enables you to Stream Hatchet offers live streaming data analytics dashboards of the events, brand impact, build your esports solution solutions to game publishers, marketing and influencer live streaming games, sponsorship events using Stream Hatchet agencies, esports organizations, and brands to help them platforms and audience engagement infrastructure and data leverage their products or services across the gaming and esports industry through data-driven decisions. Methodology Stream Hatchet analyzes 6 million broadcasting channels daily across 20 unique platforms around the world, transforming around 2.5 Terabytes of data into 50,000 pieces of actionable analytics and business intelligence tool sets. 11 s streamhatchet.com REPORT BY // STREAM HATCHET 12.

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