IP Gaming Report Summary report on the most popular IP Franchises August 2015 Newzoo contact: The Experts on All Things Games. Jelle Kooistra | Data Analyst © 2015 Newzoo SAN FRANCISCO AMSTERDAM www.newzoo.comSHANGHAI Introduction Consumer Data methodology Introduction Overview US gamers . Sample size: 1500+ respondents in the United Publishers are increasingly using the brand awareness and Total active online States popularity of major intellectual properties to make their game population 10-50: . Target group: Consumers, 10-50 years old stand out. Tying their games in with popular movies, TV shows . Respondent selection on age, gender, and comics, they hope to drive user installs and – ultimately - education, income and region 179.4 M revenues. This report focuses on these unique games. Using . Results representative for the total online our consumer data as well as our data on mobile rankings, it population 10-50 years old Total gamers 10-50: focuses on some of the best performing IP games of 2015. CAWI (Computer Assisted Web Interviewing) 140.8 M This report is a summary of data available in the Newzoo Data Explorer Total gamers that played at least 1 IP franchise in the past 6 months: Consumer Insights 88.1 M Average number of IP franchises played by IP Gamers: Consumer Insights for 26 Countries 5.3 +200 Topics /newzoo-data-explorer/ © 2015 Newzoo www.newzoo.com Franchise success stories Gamasutra – August 5th, 2015 Inquisitr – July 17th, 2015 Pocketgamer - July 19th 2013 Venturebeat – July 30th, 2015 SegmentNext - October 16th, 2014 Polygon – March 17th, 2015 © 2015 Newzoo www.newzoo.com List of franchises . Despicable me: Minion Rush . Disney Infinity . Family Guy: The Quest for Stuff . Fast & Furious: Legacy . Frozen Free Fall . Garfield: Survival of the Fattest . Injustice: Gods Among Us . Jeopardy! . Kim Kardashian: Hollywood . Lego Franchise . Looney Tunes Dash! . MARVEL Contest of Champions . Mortal Kombat . Pac-man . Pokemon . Spider-Man . SpongeBob Moves in . Star Wars (not Lego) . Teenage Mutant Ninja Turtles . The Hobbit: Kingdoms of Middle Earth . The Simpsons: Tapped Out © 2015 Newzoo www.newzoo.com Complete Topic List Available in the Newzoo Data Explorer Demographics Franchise specific data Data can be cross-analyzed in the Newzoo Data Explorer . Gender . Popularity . Age . Evaluation . Jobs within household . Version currently played . Home Situation . Quality improvement . Work Situation . Way acquired . Number of kids/adults in household . Price paid . Age oldest child . Source . Enrolled in college . Months played . Geographical . Time spent past 3 months (p/week) . Type of internet connection . Played off-/online & single/multiplayer . Favorite type of music . Completed single player mode . DLC: free vs. Paid General gaming behavior . Spend money on . Ownership of devices . Recommended others . Devices personally used . Challenging Login details and Reports available in the Newzoo Client Portal . Play frequency per platform . Device played on . Money spent per platform . Device most played on . Payment provider used . Most enjoyed aspects . Play frequency per device . Time spent per device . Favorite genres . Ownership gaming peripheral . eSports awareness . Total budget spent on gaming . Subscriptions (e.g. Xbox Live, Steam) . Video game streaming and watching © 2015 Newzoo www.newzoo.com IP Gaming Report Summary report on the most popular IP Franchises August 2015 Newzoo contact: The Experts on All Things Games. Jelle Kooistra | Data Analyst © 2015 Newzoo SAN FRANCISCO AMSTERDAM www.newzoo.comSHANGHAI .