Flash on English for Tourism – Second Edition Answer Key and Transcripts Unit 1, pp. 4-7 1 Personal answers 3 Type of tourism Definition Example to explore distant places or do Adventure tourism trekking extreme activities to learn about history, art and Cultural tourism monuments or museums people’s lifestyles to take ethical and responsible Ecotourism rainforests trips to natural environments Educational tourism to learn something a foreign language when young people go Gap year tourism any of the other kinds of tourism backpacking or do voluntary work Health tourism between school and university spa resorts Recreational tourism to look after your body and mind the beach Religious tourism to relax and have fun Mecca for Muslims to celebrate religious event or Sport tourism the Olympic Games visit important religious places to play or watch different sporting Winter tourism skiing or snowboarding events 4 and exciting there are plenty of places in 1 A 2 B 3 C 4 C 5 A 6 C this country. We don’t need to fly halfway across the world and damage 5 1 the environment. What do you think, Mum So, any ideas about where to go on Mum? holiday this year? I know Grandma Mum Well, I agree that we don’t want to do really wants to go on a pilgrimage to anything that is bad for the environment Lourdes in the south of France. and holidays abroad are very Dad Really? expensive… Personally, I’d like a nice Mum Yes, you know she’s a really strong relaxing holiday by the seaside, maybe Catholic and she believes in miracles. in Cornwall or on one of the Channel Dad Mmm! Well, I quite fancy a nice city Islands. Let’s see if there are any special break to London or Edinburgh. I know offers… there’s a really good Roman art exhibition in the National Gallery this 1 Dad: cultural summer. 2 Grandma: religious Hannah Oh no, Dad. You can’t be serious. 3 Hannah: health That’s just like going on a school trip! 4 Josh: adventure How about a nice rest in a spa where 5 Mum: recreational there are thermal baths and Jacuzzis and 6 Zoe: ecotourism you can have massages and… Josh Boring! Hannah! Why don’t we try 6 2 something new and exciting this year? Travel agent Any ideas about where you want Maybe a polar exhibition or a trek across to go on holiday this summer, Mrs the desert on camel back… Brown? Zoe Yeh, right, Josh. That’s just typical of Customer Well, I really want to have a you! If we want to do something new proper family holiday this year. © Ernst Klett Sprachen GmbH, Stuttgart 2017 | www.klett-sprachen.de | Alle Rechte vorbehalten FLASH on English for Von dieser Druckvorlage ist die Vervielfältigung für den eigenen TOURISM A2 – B1 Unterrichtsgebrauch gestattet. Die Kopiergebühren sind abgegolten. ISBN 978-3-12-501695-8 1 Lösungen Travel agent OK, there are some good all 3 to reserve a seat and get a good price inclusive package holidays by the 4 hiring a car sea. 5 when you’re there Customer Mmm… I quite fancy going 6 for different people and pockets somewhere different this year. 7 full board Travel agent How about taking a city break? 8 on package or cruise ship holidays Customer Personally, I’d like it, but I think 9 No, it’s free. the kids might be bored. 10 a local tour guide Travel agent Why don’t you combine a city break with something for the kids 10-11 like Euro Disney? Personal answers Customer That’s a good idea, I agree, but isn’t Euro Disney really Unit 2, pp. 8-11 expensive? Travel agent Well, let’s see if there are any 1 special offers on at the moment. A Visit Britain – Britain’s national tourism agency 1 Any ideas B World Tourism Organisation – United Nations’ 2 I really want to non government organisation 3 I quite fancy C Thomas Cook – private British tour operator 4 How about 5 Personally, I’d like 2 6 Why don’t you Category of Example Type of 7 I agree tourism organisation 8 let’s see organisation and what they do non UNWTO promotes the 7 government development of Personal answers organisations/ responsible, a sustainable and 8 charity universally Accommodation Catering Entertainment accessible tourism (Where to stay) (Where to and leisure government VisitBritain markets British eat) (What to do) organisations tourism at home and luxury hotels; self- sport; abroad roadside motel; catering; shopping; private sector Thomas promotes and sells family-run B&B; live shows; organisations Cook holidays for profit guesthouse; half board; sightseeing; independent / have one or more B&B; full board tourist branches; can often self-catering attractions be close to each apartments; other; sell their youth hostel holidays to people Jobs Transport Holiday types locally and market (Who does what) (How to (What kind of them by word of travel) holiday) mouth miniple / have several tour operator; plane; package branches indifferent travel agent; train; holiday; travel rep; ferry; organised; areas; sometimes use different trade tour guide coach; independent; taxi; cruise ship names; have a head office which can bus; holiday manage the cruise ship organisation’s marketing strategy 9 centrally 1 hundreds of millions multiple / have branches in all 2 through a tour operator, a travel agent or on-line majortowns and © Ernst Klett Sprachen GmbH, Stuttgart 2017 | www.klett-sprachen.de | Alle Rechte vorbehalten FLASH on English for Von dieser Druckvorlage ist die Vervielfältigung für den eigenen TOURISM A2 – B1 Unterrichtsgebrauch gestattet. Die Kopiergebühren sind abgegolten. ISBN 978-3-12-501695-8 2 Lösungen cities; can be part of 10 very large tourism 1 newspapers, TV and the Internet sector companies; 2 advertising market holidays on 3 product, price, place, promotion the basis of 4 people competitive prices or 5 market segmentation special offer 6 by money, by activities they’re interested in, by packages circumstance, by age, by the kind of tourists trade / organisations they are associations representing travel companies; 11 4 can help with Interviewer Welcome to the programme, John. marketing; John It’s a pleasure to be here, Sue. can protect Interviewer Can you tell us something about customers’ rights the marketing strategies your company uses? 4 John Yes, of course. We don’t really Personal answers use TV or radio adverts because they’re just too expensive. We 5 3 sometimes place ads in The National Trust is a charity and a non-profit newspapers or magazines we organisation, which promotes British tourism to think our target customers buy. artistic, historical and natural sites in a sustainable Interviewer What about specialist travel way. It has two head offices, one in London and brochures, leaflets or tourism another in Swindon, as well as hundreds of guides? Do you advertise in branches all over the UK. Places with the trade those? name “National Trust” market themselves through John Not really. You see, many of our the image of conservation and heritage. However, target customers are DIY many of the thousands of visitors to National travellers not package holiday Trust sites hear about them by word of mouth tourists that book holidays from friends, colleagues or relatives. They provide through brochures or leaflets. great days out for the whole family as you can Interviewer So does that mean you do a lot of enter many sites for free and you can also hire online marketing? venues for special events at extremely competitive John Yes, we do. Probably our main prices. marketing area is online. Interviewer Could you explain a little bit more 1 charity about online marketing for our 2 profit listeners, John? 3 promotes John Sure! We use a combination of 4 sustainable low-cost e-marketing strategies. 5 head offices Social networking sites are great 6 branches especially if your target customers 7 trade name are young people like ours are. 8 market Interviewer And do you promote your 9 word of mouth holidays through search engines 10 competitive too? John Yes, we sometimes use banners to 6 advertise on search engines, but a 1 b 3 c 4 d 5 e 2 not as often as we use social networking sites because they are 7 just not competitive and they Personal answers don’t always reach the target customers. 8 Interviewer I see. Do you have your own 1 c 2 a 3 b website too? © Ernst Klett Sprachen GmbH, Stuttgart 2017 | www.klett-sprachen.de | Alle Rechte vorbehalten FLASH on English for Von dieser Druckvorlage ist die Vervielfältigung für den eigenen TOURISM A2 – B1 Unterrichtsgebrauch gestattet. Die Kopiergebühren sind abgegolten. ISBN 978-3-12-501695-8 3 Lösungen John Yes, that’s our best marketing tool 4 air and rail because you can attract the kind of 5 air customer you want by the way 6 road you set up your website. 7 road Moreover, it’s only possible to 8 road and air book online and you can’t book a 9 sea package holiday, unless you 10 air create it yourself. Interviewer This means you can book single 4 5 products and services and then Woman Hello, I’d like to buy a ticket to combine them any way you want? London, please. John Yes, that’s right! Oh and we have Ticket officer Is that a single or a return ticket? an online forum where our Woman A return, please. customers leave feedback about Ticket officer When do you want to leave? where they stay and things they Woman Now.