Featuring the U.S. Air Force Thunderbirds Celebrating 30 Years of Soaring Success 2020 Exhibitor Opportunities 30th Air Show • October 17–18, 2020 Managed by Alliance Air Productions, a nonprofit organization established by Hillwood. AllianceAirShow.com Benefiting lcoal nonprofit organziations and supporting local school district STEM programs. COMMUNITY PARTNERS The Bell Fort Worth Alliance Air Show’s ability to give back to local nonprofit organizations is made possible through the support of its community partners. AIRPOWER FOUNDATION MEDIA SPONSORS FRIENDS AND FAMILY Haynes and Boone logo C32 M100 Y86 K48 size: 10” 2 FACT SHEET OUR MISSION The Bell Fort Worth Alliance Air Show is dedicated to creating a vibrant air show that gives back to the community and supports, sustains and grows our region’s aviation legacy by honoring our military and veterans, raising funds for local nonprofit organizations in the Dallas-Fort Worth area and engaging and inspiring the future generation to explore a career in aviation. OUR PASSION To support, sustain and grow our regions aviation legacy by engaging and inspiring the future generation to explore a career in aviation. This is accomplished through our STEM Discovery Zone ground attraction, which has been growing strong since 2015. OUR THEME The air show’s theme, “A Tradition for the Future,” showcases the area’s rich aviation heritage, its deep roots in the aerospace and aviation industry and the industry’s future in North Texas. To convey this deep connection to the community, the air show includes North Texas built aircraft both flying and on display. WHO WE ARE The annual not-for-profit Bell Fort Worth Alliance Air Show is one of the largest and most successful air shows in the nation. This all-encompassing community event attracts more than 120,000 attendees annually; showcases our nation’s armed forces and Dallas-Fort Worth’s important aerospace and aviation industries; promotes education and workforce development programs across the region; and provides the very best in patriotic family entertainment. Alliance Air Productions, a 501(c)(3) organization and producer of the air show, is a subsidiary of Hillwood Properties, the developer of the 26,000-acre AllianceTexas project that is home to Fort Worth Alliance Airport. CHARITABLE DISTRIBUTION Since 2006, more than $760,000 has been distributed to more than 70 nonprofit organizations, including over $250,000 to beneficiaries such as USO of Dallas/Fort Worth, Hope for the Brave and Carry The Load. For the past two years, the air show has sponsored the MWR Department events at NAS Fort Worth. DATES Saturday, October 17 and Sunday, October 18, 2020 LOCATION Fort Worth Alliance Airport TIME Gates are open from 9 a.m. – 5 p.m. both days. PERFORMERS* U.S. Air Force Thunderbirds Team Oracle All Veteran Parachute Team Air National Guard Bill Stein in the Edge 540 A-10 Demo Aftershock Jet Truck Band of the Southwest Michael Goulian Navy F-35 Demo Precision Exotics and much more! SUPPORT TEAM Skytalker: Danny Clisham Air Boss: Ralph S. Royce Sound: MACH 1 Productions AIRCRAFT DISPLAY Warbirds, Military & General Aircraft and Helicopters ADDITIONAL FEATURES STEM Discovery Zone, Veterans’ Village, Kids Inflatables, Simulators, Interactive Exhibits, Helicopter Rides, Food, Honor Guard Memorial and more. For more information, visit www.AllianceAirShow.com. Become an Air Show Insider to stay up-to-date on the most recent news, specials, acts and more. *Performers subject to change. 3 MARKETING & ADVERTISING PROGRAM The Bell Fort Worth Alliance Air Show has a strong presence within the local and regional community and uses a strategic combination of sponsored and paid advertising to promote the air show. Below is a recap of the marketing efforts for 2019. COLLATERAL ADVERTISING Poster: Printed 4,000 posters and 1,000 flyers. Program: Printed 2,000 souvenir programs. PRINT ADVERTISING Newspaper Ad Newspapers: The overall print campaign exceeded 2.9 million impressions. Fort Worth Star-Telegram – Exceeded 1.1 million impressions • Alliance regional newspapers (Northeast and Keller Citizen) and DFW Weekender Poster were part of this sponsorship. Cross Timbers Gazette - Exceeded 25,000 impressions The Dallas Morning News – Exceeded 1.6 million impressions • The Friday GuideLive was part of this sponsorship. Fort Worth Magazine - Exceeded 100,000 impressions (Trade) Fort Worth Weekly – Exceeded 75,000 impressions Denton Record-Chronicle - Exceeded 75,000 impressions (Trade) BROADCAST ADVERTISING Broadcast: The overall broadcast campaign exceeded 58.2 million impressions. Sponsorships with WFAA and Cumulus Media not only continued solid partnerships, but provided a deep reach into core target audiences. Television: WFAA was the television sponsor for 2019. Exceeded 55.5 million impressions. Radio: Cumulus Media was the radio sponsor for 2019. Exceeded 2.2 million impressions. • Salem Media Group returned as a radio partner for 2019. Exceeded 500,000 impressions. OUTDOOR ADVERTISING Billboards: The overall billboard campaign exceeded 3.1 million impressions. Through a media partnership with Clear Channel Outdoor, the air show billboard ran three rotating digital and five fixed billboards strategically placed throughout Dallas-Fort Worth. ONLINE ADVERTISING Online: The overall online ad campaign exceeded 5 million impressions. • Star-Telegram.com ran from August 31 – October 13 and exceeded 1.6 million impressions. • FortWorthWeekly.com ran from September 25 – October 19 and exceeded 750,000 impressions. • WFAA.com ran from September 23 – October 17 and exceeded 1.1 million impressions. • DallasNews.com ran from October 9 – October 20 and exceeded 2.2 million impressions. • E-blasts and e-newsletters sent by the Texas Motor Speedway, WBAP and a targeted email sent by WFAA reached an additional 120,000 people. * All numbers are unaudited. 4 PUBLIC RELATIONS & SOCIAL MEDIA PUBLIC RELATIONS The following details the results of our public relations efforts: • More than 68 million total impressions from our public relations efforts • More than $1.8 million Publicity Value • More than 130 Media Credentials were distributed • More than 90 media placements across North Texas including those below, among others: • Austin Chronicle • Fort Worth Magazine • KTVT - TV CBS 11 • WFAA - TV ABC 8 • Community Impact • Fort Worth Star-Telegram • KXAS - TV NBC 5 • KRLD - AM Radio 1080 • Cross Timbers Gazette • Grand Prairie News • KXTX - TV Telemundo 39 • WBAP - AM Radio 820 • Culture Map • Irving Rambler • Denton Record-Chronicle • The Dallas Morning News DID YOU KNOW? • DFW Child • KCBI - FM Radio 90.9 43% OF ATTENDEES LEARN ABOUT THE AIR SHOW • Fort Worth Business Press • KDFW - TV FOX 4 THROUGH SOCIAL MEDIA AND WEBSITE. SOCIAL MEDIA Facebook, Twitter and Instagram were used to cross-promote, boost awareness and engage followers. From November 2018 to November 2019, total social media following increased by about 54%. • Facebook followers increased by about 8.5% (+3,121 followers) to a total 39,966 followers. • Twitter followers increased by about 11% Instagram (+449 followers) to a total of 4,723 followers. • Instagram followers increased by 34% (+1,031 followers) to a total of 4,060 followers. Twitter • The on-site social media team provided updates, photos and videos throughout the show. September 30 – October 6, 2019 October 7 – October 13, 2019 October 14 – October 20, 2019 • 1,605 Link Clicks • 4,755 Link Clicks • 5,453 Link Clicks • 101,504 Reach • 218,753 Reach • 272,768 Reach • 159,304 Impressions • 362,492 Impressions * All numbers are unaudited. • 414,262 Impressions 5 DEMOGRAPHICS TIME SPENT AT AIR SHOW HOUSEHOLD INCOME 0-1 Hour Under $18,000 1-2 Hours Over $150,000 $18,000-$24,999 6+ Hours 2-3 Hours $25,000-$34,999 $125,000-$149,999 $100,000-$124,999 3-4 Hours $35,000-$49,999 5-6 Hours $75,000-$99,999 $50,000-$74,999 4-5 Hours 6 DID YOU KNOW? OVER 60% OF ATTENDEES SPEND AT LEAST 4 OR MORE HOURS AT THE AIR SHOW. HOW DID YOU HEAR ABOUT TODAY’S AIR SHOW? 30% 25% 20% 15% 10% 5% 0% Poster TV Ad Other Radio Ad Website Billboard Social Media Newspaper Ad Email SolicitationTV News Report Newspaper Article Suggestions of friend(s) 7 Performer Parking RAMP LAYOUT Flight Sky Deck Box $$ ATM MILITARY RECRUITERS STEM Baby Changing Station Veterans’ Discovery Village Zone Comfort Stations Autographs Drinking Water Exhibitors First Aid EXHIBITORS Food Concessions Information Kids Zone Lost & Found Merchandise Vendors Paid Seating Areas Program Sales Recruiters Simulators/Photos Volunteer HQ Redeem & Purchase* Online Tickets - Seating Areas - Family Four Pack - Kids Zone - Programs, Hats & Sunglasses * Not Sold Onsite: Captains’ Club, Photo Pit & Photo Tour Items for purchase are subject to availability Map not to scale 8 Performer Parking Flight Sky Deck Box $$ ATM MILITARY RECRUITERS STEM Baby Changing Station Veterans’ Discovery Village Zone Comfort Stations Autographs Drinking Water Exhibitors First Aid EXHIBITORS Food Concessions Information Kids Zone Lost & Found Merchandise Vendors Paid Seating Areas Program Sales Recruiters Simulators/Photos Volunteer HQ Redeem & Purchase* Online Tickets - Seating Areas - Family Four Pack - Kids Zone - Programs, Hats & Sunglasses * Not Sold Onsite: Captains’ Club, Photo Pit & Photo Tour Items for purchase are subject to availability Map not to scale 9 EXHIBITS Market your organization or company through an exhibit display. Twenty-five (25) exhibit sites are available on a first-come, first-served basis. Custom footprints are