2/7/2018 “A Journey Through America: Understanding American Whiskey” Russ Kempton, CSS- Distilled Spirits Educator OWNER & FOUNDER – speakingofgrapesandgrains.com TWITTER – That_Whisky_Guy FACEBOOK – Speaking of Grapes and Grains [email protected] Industry On & Off Premise: Selling to your customer • First; make sure your spirits menu / selections are up to date with new category offering’s from your wholesaler’s. • Become the expert; this seminar will be a great start. • Education is key in selling and upselling to your clients which in turn adds to your bottom line; ask your wholesaler to come in and train you and your staff; not once but until the staff is comfortable on all categories. • Attend and create local American whiskey events and learn how unique Bourbon, Tennessee, Rye, Craft etc. are different from each other. • Offer to your client as a unique event, similar to a wine tasting. DISTILLED SPIRITS 101 7 categories – 1.Whisk(e)y – (Old World Roots) 2.Brandy – (Old World Roots) 3.Vodka – (Old World Roots) 4.Gin – (Old World Roots) 5.Liqueurs – (Old World Roots) 6.Rum – (New World Roots) 7.Tequila – (New World Roots) Important to remember on the 7 Distilled Spirits Categories. The Distilleries Global location, country of origin laws and regulations, agricultural product used, type of stills used, age / no age, barrels / no barrels, and steps to a finished product are crucial in identifying the differences. 1 2/7/2018 Whisky / Whiskey 101 • After the process of distillation was discovered, it was only a matter of time that people would use the product that was available, cheap and easy to use. Wherever there is an abundance of grain, Whisky/Whiskey is produced. • Whiskies are produced from cereal grains only = malted / mashed, fermented, distilled at no more than 190 proof, matured in new or old oak barrels of various sizes, then placed in the bottle at no less than 80 proof. • Grains most typically used for Whisky/Whiskey are corn, barley, rye and wheat. • Whisky comes from Celtic word Uisgebeatha or Uisgebaugh (pronounced whis-geh-BAW = Water Of Life). English found word too difficult to pronounce and shortened it to Whisky. • Scotland/Canada – Whisky. • Ireland – Whiskey. • USA – Traditionally Whiskey, depends on Distillery. Philosophy of Whisk(e)y Distilling is a Science The challenge to the distiller – control and repeat a naturally variable process •Controlling ingredients •Controlling fermentation •Controlling distillation Blending is an Art •The challenge to the Master Blender - ensure every bottle tastes the same •Quality check the whisky at every stage •Allocate the maturing inventory to blends as the whiskies mature •All judgments are made by smell and taste, guided by experience Whiskey Production Mashing & Milling Fermentation Distillation Maturation (Aging) 2 2/7/2018 FIVE STEPS TO A FINISHED PRODUCT: 1 & 2 - Milling and Mashing: After the grains have passed inspection for quality, (At least 51% corn for Bourbon, 51% Rye for Rye etc.) they are ground through a mill into meal. The meal is treated to convert the condensed mass of starch into more of a soluble material which can be converted to sugar and then to alcohol. The grains are mixed with filtered water and cooked. Depending on the individual distillery, either non- pressurized or pressurized mash tubs are used, which will break down the grain into starch. The starch will sponge up the water and become a thick, gooey liquid called “beer” and after a few hours the “beer” is ready for fermentation. A portion of “spent beer” from a previous day’s run is added to the new mash creating “sour mash”. Spent beer is the distiller’s beer after the alcohol is removed; it is also called slop or still-age. It is sold as cattle feed. 3 - Fermentation: The individual distillery’s secret yeast formula is added and this will begin converting the sugars from the starch into alcohol over a period of three to four days. During this process the mash has been transformed into “distillers beer” and is ready for distillation. Fermentation (C6H12O6) + Yeast = 2(CH3CH2OH) + 2(CO2)+ 56Kcal Carbon Sugar + Yeast = Alcohol + Dioxide + Heat 3 2/7/2018 MAKER’S MARK FERMENTATION FOUR ROSES FERMENTATION 4 - Distillation: The yellowish liquid is transferred into Cooper Pot Stills or into a large steel column or Continuous Still and passes through perforated baffle plates. It is vaporized under exact controlled temperatures and the vapors are changed in condensers to a liquid called “low wine”. A second distillation takes place, mellowing and adding natural important flavors and aromas, becoming a clear, colorless spirit. 4 2/7/2018 Distillation The process that separates and captures alcohol from any liquid containing alcohol Possible because alcohol vaporizes at 173 degrees, while water vaporizes at 212 degrees As alcohol vapors rise, they are captured, cooled, and stored in a container Proof measures alcohol content 100 Proof = 50% alcohol by volume FOUR ROSES DISTILLATION JIM BEAM STILL SPIRITS SAFE 5 2/7/2018 5 - Maturation: The spirit is transferred into large tanks in the cistern room; the alcohol content lowered with distilled water and pumped into charred new white oak barrels. Here the oak barrels will play a significant and important role during maturation. The char in the barrels imparts the deep red color and helps support the evolution of vanilla and caramel flavors by breathing in and out of the charcoal layer. The warehouses or rack-houses used are not air tight, therefore as seasons change, so does the whiskey. During the cooler months of the year the barrels will constrict and little whiskey will flow through the char line to pick up the oak flavors. However, during the warmer months, the barrels will expand and the whiskey will flow in and out of the char line. JIM BEAM MATURATION HEAVEN HILL MATURATION 6 2/7/2018 PROOF One more legacy the Bourbon industry has left is how the word “Proof” was conceived. Proof is the alcohol concentration of distilled spirits and other alcoholic beverages. An example would be 100 proof which equals 50% alcohol. Legend and Lore has Proof initially determined by mixing equal amounts of whiskey and gunpowder, then applying a flame. If the gunpowder failed to burn, the whiskey was too weak and if it burned too brilliant, it was too strong. When the flame burned evenly and had a blue flame, it was “proofed”, or 100% proofed right and entered as the customary way by which the strength of distilled spirits were measured. Of course, since this time technical instruments have taken over from gunpowder as gauging the strength of alcoholic beverages. Spirit Dilution Formula: Example- If you have one ounce of 120 proof (60% alcohol) whiskey that you want to be 90 proof (45% alcohol). 60% - 45% = 15% ÷ 60% = 25% of dilution or you must add ¼ ounce of water to the one ounce of 120 proof whisky to dilute it to 90 proof. Add no coloring or addivtives 7 2/7/2018 American Whiskey: American Whiskey – Country of origin is exclusively America. The Distilleries style, cereal grains used and steps to a finished product are crucial in identifying the differences • Bourbon – Made anywhere in the US, with a minimum of 51% corn plus a combination of rye, barley or wheat, distilled at 160 proof or less, not introduced to the barrel at higher than 125 proof and aged in charred new white oak barrels. The barrels can only be used once, then discarded. No additives can be introduced. All Bourbon is Whiskey, but not all Whiskey is Bourbon. Sour Mash – Uses a quantity of leftover liquid from previous mash to start new mash. • Straight Bourbon – Bourbon Whiskey stored in charred new oak containers for 2 years or more. Straight Bourbon Whiskey may include mixtures of two or more Straight Bourbon Whiskies provided all of the whiskies are produced in the same state. No additives can be introduced. • Blended – Straight Whiskey or a blend of Straight Whiskey with neutral spirits. Lighter and less expensive than Straight; may include “coloring, flavoring or blending materials”. American Whiskey: • Wheat –produced at not exceeding 80% alcohol by volume (160 proof) from a fermented mash of not less than 51 percent wheat and stored at not more than 62.5% alcohol by volume (125 proof) in charred new oak containers. • Rye – produced at not exceeding 80% alcohol by volume (160 proof) from a fermented mash of not less than 51 percent rye and stored at not more than 62.5% alcohol by volume (125 proof) in charred new oak containers. • Malt – produced at not exceeding 80% alcohol by volume (160 proof) from a fermented mash of not less than 51 percent malted barley and stored at not more than 62.5% alcohol by volume (125 proof) in charred new oak containers. • Corn –produced at not exceeding 80% alcohol by volume (160 proof) from a fermented mash of not less than 80 percent corn and if stored in oak containers stored at not more than 62.5% alcohol by volume (125 proof) in used or un-charred new oak containers and not subjected in any manner to treatment with charred wood. 8 2/7/2018 American Whiskey: • Bottled-in-Bond – Originated with an Act of Congress passed in 1897. The Bottled-in-Bond Act was a government move to protect consumers from inferior and often poisonous liquor. If a whiskey was Bottled-in- Bond, the government certified its quality and assured consumers that the product met exacting standards, i.e., it is Straight Whiskey, the product of one distillation season and one distiller at one distillery. The whiskey must be 100 proof and aged in a federally bonded warehouse under U.S.