Niue Community Attitudes Towards Tourism NZTRI June 2020 Acknowledgement: The Niue Community Survey would not have been possible without our partners. Thank you to Niue Chamber of Commerce for their support towards this project. Special thanks also to Telecom Niue Ltd’s significant help in the data collection process. Your assistance is greatly appreciated. Introduction • The Niue Community Attitudes Towards Tourism Survey explores the relationships between community and tourism from a number of perspectives including economic, cultural, environmental and in terms of general quality of life. • Online data collection was run with the support of Niue Chamber of Commerce and Niue Telecom. The survey ran from December 2019 to April 2020. 61 responses were collected. Based on the total population aged over 19 (2019 census) of 1,118 the sample size is estimated to be approximately 5.5% (NB for ethical reasons the survey only targeted those aged 18 and over). • The data is analysed and compared with a focus on the following variables: (1) Niuean and Non-Niuean; (2) Age groups; (3) Village of residence (Alofi and others); and (4) work in or own a business in tourism (tourism / non-tourism). Respondent Characteristics Which of the following best describes you? 90 82 80 70 60 50 40 Percent 30 20 18 10 0 Niuean Non-Niuean Which of the following best describes you? Niuean Born overseas, lived overseas and have recently 10 returned to Niue Born overseas and have lived mostly in Niue 35 Born in Niue, lived overseas and have returned home 41 Born in Niue and have never lived overseas 14 0 5 10 15 20 25 30 35 40 45 Percent Which of the following best describes you? Non-Niuean 40 36 36 35 30 25 20 18 Percent 15 10 9 5 0 Permanent resident Enter & Reside permit Other Work permit holder holder Which age group are you in? 40 36 35 30 29 27 25 25 22 20 18 Percent 15 14 10 10 9 9 5 0 0 0 18-29 30-39 40-49 50-59 60-69 70+ Niuean Non-Niuean Which age group are you in? 40 36 35 31 30 24 25 23 21 20 16 Percent 15 14 13 10 10 7 5 3 3 0 18-29 30-39 40-49 50-59 60-69 70+ Alofi Non-Alofi Which age group are you in? 45 40 39 35 30 28 29 24 25 22 20 Percent 16 16 15 11 11 10 5 5 0 0 0 18-29 30-39 40-49 50-59 60-69 70+ Tourism sector Non tourism sector Which village do you live in Niue? 40 38 35 30 25 20 Percent 15 15 13 10 10 5 5 5 5 3 3 2 2 0 Alofi South Alofi North Tuapa Avatele Mutalau Lakepa Tamakautoga Liku Hakupu Makefu Toi Community Linkages To Tourism Do you work in and/or own a business in the tourism sector？ 80 70 68 60 50 40 Percent 32 30 20 10 0 No Yes Do you have family members who work in the tourism industry? 33% 67% No Yes Do you have family members who work in the tourism industry? 80 72 70 60 55 50 45 40 Percent 30 28 20 10 0 No Yes Niuean Non-Niuean Do you have family members who work in the tourism industry? 90 80 77 70 63 60 50 40 37 Percent 30 23 20 10 0 No Yes Below 60 Over 60 Do you have family members who work in the tourism industry? 90 80 77 70 60 54 50 46 40 Percent 30 23 20 10 0 No Yes Alofi Non-Alofi Do you have family members who work in the tourism industry? 80 72 70 60 56 50 44 40 Percent 30 28 20 10 0 No Yes Tourism Non-Tourism How often do you talk with tourists? 60 51 50 40 30 Percent 21 20 16 12 10 0 Daily Weekly Monthly Almost never How often do you talk with tourists? 60 55 52 50 46 40 30 Percent 20 20 15 13 10 0 0 0 Daily Weekly Monthly Almost never Niuean Non-Niuean How often do you talk with tourists? 60 54 51 50 40 31 30 Percent 20 16 16 16 15 10 0 0 Daily Weekly Monthly Almost never Below 60 Over 60 How often do you talk with tourists? 70 65 60 50 40 35 31 Percent 30 19 20 15 13 13 10 10 0 Daily Weekly Monthly Almost never Alofi Non-Alofi How often do you talk with tourists? 60 54 50 44 40 33 31 30 Percent 22 20 10 8 8 0 0 Daily Weekly Monthly Almost never Tourism sector Non tourism sector Attitudes Towards Tourism Do you think that tourism is good for Niue? 8% 2% No Yes Not sure 90% Do you think that tourism is good for Niue? 100 92 90 82 80 70 60 50 Percent 40 30 20 18 10 6 2 0 0 No Yes Not sure Niuean Non-Niuean Do you think that tourism is good for Niue? 100 89 92 90 80 70 60 50 Percent 40 30 20 9 10 8 2 0 0 No Yes Not sure Below 60 Over 60 Do you think that tourism is good for Niue? 100 91 90 90 80 70 60 50 Percent 40 30 20 9 7 10 3 0 0 No Yes Not sure Alofi Non-Alofi Do you think that tourism is good for Niue? 120 100 100 85 80 60 Percent 40 20 13 3 0 0 0 No Yes Not sure Tourism sector Non-tourism sector Expression of views and source of pride I have opportunities to express my views about tourism. 3.1 I feel proud to live in a place that attracts visitors. 4.1 1.0 2.0 3.0 4.0 5.0 Mean Expression of views and source of pride 50 45 44 40 39 35 33 30 28 25 21 Percent 20 15 14 9 10 7 4 5 2 0 Strongly disagree (1) Somewhat disagree Neither agree nor Somewhat agree (4) Strongly agree (5) (2) disagree (3) I have opportunities to express my views about tourism. I feel proud to live in a place that attracts visitors. Expression of views and source of pride 4.0 I feel proud to live in a place that attracts visitors. 4.6 3.0 I have opportunities to express my views about tourism. 3.3 1.0 2.0 3.0 4.0 5.0 Mean Niuean Non-Niuean Expression of views and source of pride 2.9 I feel proud to live in a place that attracts visitors. 4.2 4.2 I have opportunities to express my views about tourism. 3.5 1.0 2.0 3.0 4.0 5.0 Mean Below 60 Over 60 Expression of views and source of pride 4.1 I feel proud to live in a place that attracts visitors. 4.1 3.3 I have opportunities to express my views about tourism. 2.8 1.0 2.0 3.0 4.0 5.0 Mean Alofi Non-Alofi Expression of views and source of pride 4.3 I feel proud to live in a place that attracts visitors. 3.6 3.3 I have opportunities to express my views about tourism. 2.7 1.0 2.0 3.0 4.0 5.0 Mean Tourism sector Non tourism sector The future number of tourists in Niue 80 70 70 60 50 40 Percent 30 26 20 10 4 0 Niue needs more tourists Niue needs a similar number of Niue needs fewer tourists tourists to what we have now The future number of tourists in Niue 90 82 80 70 67 60 50 40 Percent 30 28 20 18 10 4 0 0 Niue needs more tourists Niue needs a similar number of Niue needs fewer tourists tourists to what we have now Niuean Non-Niuean The future number of tourists in Niue 90 85 80 70 65 60 50 40 Percent 30 30 20 15 10 5 0 0 Niue needs more tourists Niue needs a similar number of Niue needs fewer tourists tourists to what we have now Below 60 Over 60 The future number of tourists in Niue 80 73 70 68 60 50 40 Percent 29 30 23 20 10 3 4 0 Niue needs more tourists Niue needs a similar number of Niue needs fewer tourists tourists to what we have now Alofi Non-Alofi The future number of tourists in Niue 80 72 70 67 60 50 40 33 Percent 30 23 20 10 5 0 0 Niue needs more tourists Niue needs a similar number of Niue needs fewer tourists tourists to what we have now Tourism Non-Tourism Tourism And Economic Dimensions Tourism and economic impacts Tourism is good for the Niue economy. 4.3 I benefit directly from tourism. 3.6 My standard of living has improved because of tourism. 3.0 1.0 2.0 3.0 4.0 5.0 Mean Tourism and economic impacts 60 49 50 40 38 34 32 32 30 26 Percent 23 20 16 15 10 7 7 8 8 2 3 0 Strongly disagree (1) Somewhat disagree (2) Neither agree nor disagree (3) Somewhat agree (4) Strongly agree (5) I benefit directly from tourism. Tourism is good for the Niue economy. My standard of living has improved because of tourism. Tourism and economic impacts Tourism creates more jobs for locals.