novavine PREMIUM GRAPEVINE NURSERY Message from Jay Novavine’s mission is to partner with our customers in establishing high quality, disease free, productive vineyards. We continue to look at innovative ways to improve planting material within the industry including constantly refining our grafting and callusing techniques, making changes to our pots and potting systems, managing a precise program of applying micro-nutrients and using pro-biotics in our production. Our Story With the recently completed construction of a large new greenhouse and shade house, Novavine made a move Ellen and Milton Heath founded Novavine in 1996 be- to double our production capacity to meet industry cause they saw the need for a nursery dedicated to qual- demand; however, this hasn’t changed our priorities of ity in products and services. In 1998, Novavine moved to providing the best customer service and the highest its current location in Santa Rosa and started its partner- quality plants in the ship with Vivai Cooperativi Rauscedo (VCR)—the world’s industry. We believe that largest grapevine nursery, located in northern Italy—a the best endorsements partnership that continues today. That year the nursery are the recommendations grafted its first grapevines, producing 30,000 vines. To- from and the repeat day, the team at Novavine is grafting more than six mil- business of satisfied lion premium grapevines per year. customers—publicity that money can’t buy. Since 2004, Ellen’s son Jay Jensen has managed the nurs- ery. From its start with a seven-acre increase block plant- Novavine is committed ed in 1998, Novavine is now farming 325 acres of prime to industry improvement Sacramento Valley land for its field nursery and increase and is actively involved in the California Grape blocks. Since 2012, Novavine has been planting new in- Rootstock Improvement Commission, the Foundation crease blocks using Protocol 2010 material that conforms Plant Services Grape Advisory Committee and the to the highest clean plant standards. Our facility in So- California Department of Food and Agriculture noma County occupies 27 acres with 250,000 square feet Improvement and Nursery Advisory Boards. Our of greenhouses, production buildings and offices. participation helps us stay on top of developments that Novavine’s dedication to innovation, quality and service affect the industry. Through our ongoing cooperation has been recognized by Vineyard and Winery Manage- with the scientific community in California and beyond, ment magazine with Best Nursery awards for four out of Novavine is a big supporter of research. We have a strong five years. At Novavine, constant improvement is part of commitment to educating the next generation of grape the culture; we continually strive to provide better prod- growers and winemakers through donations, tours and ucts and more comprehensive service. Our microvinifica- information exchange with our local associations and tion clonal tastings are a good example, helping clients colleges. to make more informed decisions with examples of uni- Novavine has never tried to be the biggest, but we form, traditionally-vinted wines made in Italy and Califor- do strive to be the best. Our focus on premium wine nia from different clones. grapevine production has allowed us to specialize and develop our expertise. At Novavine we don’t just California’s Premium Grapevine Nursery consider ourselves to be a nursery, we are part of the wine industry. We saw it illustrated this year when our community weathered terrible times and pulled through together! novaINNOVATE. PROPAvineGATE. THRIVE. https://twitter.com/Novavine1 6735 sonoma highway www.facebook.com/novavinenursery/ santa rosa, ca 95409 tel: 707.539.5678 • fax: 707.539.2819 www.novavine.com Clean Plants and Quality Control What’s Inside Our PTP? viruses using a full panel test. If any virus is detected, Priority Testing Protocol, or PTP, was developed the vines are excluded as a source. by Novavine to provide an additional level Step 1 Novavine diligently monitors the source of assurance with regard to plant health Source vines vines’ growth in the field. If a vine shows in accordance with our com- identified & monitored in the signs of poor or off charac- pany commitment to field for healthy growth ter growth, that vine provide the highest Step 6 Step 2 is also excluded as quality plants. The Grafted vines—in pots 100% of source a source. After primary focuses are in or the field—are vines tested for RBaV the vines have Red Blotch associ- diligently monitored PRIORITY and LRaV3 passed testing and ated Virus (RBaV) and TESTING have met our critical Leaf Roll associated Step 3 standard for healthy Step 5 PROTOCOL Virus 3 (LRaV3). This Minimum of 20% growth charac- Source vine material premium service source material screened teristics, they are individually harvested and ensures that all ma- against all known marked with your terial in your order stored Step 4 identifying number, viruses has been specifically Vines that test clean ensuring that cuttings tested for RBaV and LRaV3, and pass visual inspection from these plants will be and provides for the individual handling assigned to specific harvested and stored separately, for your of vines throughout the growing cycle. The clients order only. program provides an enhanced level of techni- These identifying numbers stay with your plants cal support and fosters a true team approach between through grafting and the entire growing process. Any Novavine and our customer. vines that show poor or off character growth are re- The PTP program starts by identifying and cataloguing moved and destroyed. Additionally, Novavine main- individual source vines that will be used for your order. tains a very active pest eradication program designed Each individual source plant is tested in a composite to eliminate any virus vectors. Our customers are wel- sample for RBaV and LRaV3. A minimum of 20% of the come and encouraged to inspect their vine material at source plant material is also screened for all known any time in the process. Our Quality Assurance Protocols Producing the highest quality grapevines requires care- We don’t rely just on the laboratory, however. Our QA ful attention, expertise and team effort at each step of the team spends countless hours walking the mother blocks process. These clean plant protocols begin with our moth- and the field nursery, looking for any vine that shows off- er stock, the block of Protocol 2010 material from Foun- character color or growth. We destroy these vines even if dation Plant Services. All of this they test negative for known pathogens. material has been propagated by We also randomly test asymptomatic microshoot tip culture to elimi- material from the field nursery. nate pathogens and has tested negative for all known pathogen- In the nursery and the field Novavine has ic grapevine viruses. been a pioneer in the use of mycorhizzae and beneficial microbiota. We minimize The monitoring of the mother the use of conventional fungicides and tox- material continues with our 3-33 ic materials by using these probiotics, and testing cycle: every year we test by the use of ozonated water as a sterilant. one third of our source material so that every vine will be tested Novavine has the highest standards in the within a three-year period and then the cycle starts again. industry for vine quality and everyone in the chain from We use an independent outside laboratory for our testing, mother block to shipping department is committed to and we insist on qPCR for its greater sensitivity. seeing that all the vines in your order meet this standard. Unparalleled Choice, Superb Support Exclusives from VCR & More Our Promise— Novavine’s strategic partnerships both in the US and Service at All Levels abroad provide access to some of the most sought-after collections of plant material in the world. When we talk about Novavine’s commitment to custom- VCR –Vivai Cooperativi Rauscedo: Novavine has exclu- er service, what does it mean? It means a company-wide sive N. American propagation rights to the super-pre- policy of providing the best experience we can for our mium “VCR” series of Italian and French clones and se- clients. We see the customer relationship as a partner- lections—including the new mildew-resistant cultivars ship—we want to work with you to produce the superior from Udine. The world’s biggest grapevine nursery, VCR vines you need to make world-class wines. stays on the cutting edge with continual experimenta- It starts with a knowledgeable sales team to help you tion, the highest production standards (including ISO choose the best clones and rootstock for your situation. 9001) and ongoing involvement in research. It continues with a friendly office staff to assist you with Tablas Creek Vineyard (TCV): The partnership between your order. Our shipping department will work with you the Perrin family of Château de Beaucastel and Robert on scheduling and logistics. To support you in the best Haas led to TCV importing cuttings of southern Rhône possible outcomes, we have a viticulturist on staff to pro- varieties from France and becoming a leader in making vide expert information and aid to your sales rep. Rhône-style wines in California. Novavine’s agreement Our many repeat customers are testimony to the impor- with TCV provides our customers with access to this re- tance of customer satisfaction. An area where we saw a nowned collection. need for special service is low-volume orders: our Nova- IRTA–Agricultural Research & Technology Institute: Backyard division was started expressly for the purpose This leading research center in Catalonia, Spain is on the of filling orders of less than 400 plants. Hobby vineyards forefront of agricultural research and technology. No- or orchards, replants or landscape needs, NovaBackyard vavine works with IRTA to provide new olive tree selec- is there to help! tions and agricultural technology for California.