AAFF_cubierta_WIM_2014.pdf 1 02/07/14 18:37 WINE IN MODERATION ART DE VIVRE 2011 WINE IN MODERATION ART DE VIVRE DE ART MODERATION IN WINE 2013 C M Y CM MY IMPLEMENTATION REPORT REPORT IMPLEMENTATION CY CMY K 2011/2013 WINE IN MODERATION ART DE VIVRE 20 11 20 13 ANNUAL REPORT 2011/2013 INDEX FOREWORD ............................................................................................................................................................................... 3 1. ABOUT ........................................................................................................................................................................................ 4 1.1. WIM PROGRAMME ...........................................................................................................................................................4 1.2. WIM AISBL ...........................................................................................................................................................................4 1.3. REPORT 2011-2013 ..........................................................................................................................................................4 2. ALCOHOL AND HEALTH POLICY & STRATEGY ............................................................................................................ 6 2.1. THE EU STRATEGY ON ALCOHOL-RELATED HARM .............................................................................................6 2.2. THE EU ALCOHOL AND HEALTH FORUM .................................................................................................................6 2.3. EVALUATION OF THE EU STRATEGY AND THE EAHF ..........................................................................................6 2.4. A COMMITMENT OF THE WINE SECTOR .................................................................................................................7 2.5. MONITORING THE ACTIONS OF THE FORUM ........................................................................................................7 3. WINE: A CULTURE OF MODERATION ............................................................................................................................. 9 4. WINE IN MODERATION COMMITMENT ......................................................................................................................... 10 4.1. WIM 1 ST COMMITMENT PERIOD 2008-2010 ...........................................................................................................13 4.2. POINT OF NO RETURN .................................................................................................................................................16 4.3. WIM 2 nd COMMITMENT PERIOD 2011-2013 ...........................................................................................................16 5. WINE IN MODERATION-ART DE VIVRE ASSOCIATION (WIM) AISBL ................................................................. 17 2 5.1. DEDICATED RESOURCES & OPTIMISED STRUCTURES ....................................................................................17 5.2. MEMBERSHIP .................................................................................................................................................................19 5.3. WIM AISBL ACHIEVEMENTS 2011-2013 ..................................................................................................................22 6. WIM ACHIEVEMENTS 2011/2013 ..................................................................................................................................... 26 6.1. OVERVIEW 2011 - 2013 .................................................................................................................................................27 6.2. AUSTRIA - AUSTRIAN WINE ACADEMY ...................................................................................................................34 6.3. FRANCE - VIN ET SOCIÉTÉ .........................................................................................................................................36 6.4. GERMANY - DEUTSCHE WEINAKADEMIE (DWA) .................................................................................................38 6.5. ITALY - UIV & FEDERVINI ...............................................................................................................................................40 6.6. PORTUGAL - AEVP & ACIBEV .....................................................................................................................................42 6.7. SPAIN - FIVIN & FEV ........................................................................................................................................................44 6.8. ARGENTINA - BODEGAS DE ARGENTINA ..............................................................................................................46 6.9. CHILE - VINOS DE CHILE ..............................................................................................................................................48 6.10. ACTIVITIES IN OTHER COUNTRIES ..........................................................................................................................50 6.11. WIM AMBASSADOR: MOËT HENNESSY .................................................................................................................58 6.12. WIM AMBASSADOR: PERNOD RICARD WINE AFFILIATES ...............................................................................60 6.13. WIM AMBASSADOR: SOGRAPE VINHOS SA .........................................................................................................62 7. SUCCESS STORIES ............................................................................................................................................................... 64 7.1. SPREADING THE WIM COMMON MESSAGE ........................................................................................................64 7.2. INCREASING KNOWLEDGE ........................................................................................................................................70 7.3. SELF REGULATION ........................................................................................................................................................74 7.4. WINE INFORMATION COUNCIL ..................................................................................................................................76 7.5. BUILDING PARTNERSHIPS .........................................................................................................................................79 8. EVALUATION & DISSEMINATION ......................................................................................................................................82 8.1. EVALUATION: IMPACT AND OUTCOMES ................................................................................................................82 8.2. DISSEMINATION ..............................................................................................................................................................85 9. END NOTE ..............................................................................................................................................................................86 WINE IN MODERATION - ART DE VIVRE FOREWORD June 2014 ine in Moderation–Art de Vivre (WIM) Aisbl, the non-profit association created in November W2011, organised the European wine sector in the fight against alcohol-related harm. With a goal to defend the culture of wine, its people, its territory, and its moderate consumption, in a socioeconomic environment which permits the sustainable development of responsible businesses, the Wine in Moderation-Art de Vivre programme has progressed significantly, despite the difficult economic conditions, and the members of WIM Aisbl have remained committed to the aims established at the outset. This 2011- 13 report records the actions of the wine filière to achieve a balanced approach to consuming alcohol. The WIM programme aims to educate consumers, reaching a broad base of wine drinkers, with the WIM da Vinci‘s Life Long Learning programme, providing a Message of moderation and responsibility in the way they positive base for structured vocational education and 3 enjoy wine and approach alcohol in their day-to-day lives, training within the next commitment, while the need for thus provoking a desired cultural change in their attitude transparent science based information was addressed in to consuming alcohol. the 2 nd Conference “Wine in Moderation: From Science to Art de Vivre” organised by the Wine Information Council WIM encourages self-regulation in the communication, in Brussels. marketing and sales of wine, as well as the enforcement and monitoring of existing legislation, while upholding that These performance highlights were registered in the report new legislation should be based on peer-reviewed science. submitted to the European Alcohol & Health Forum for the 2011-13 Commitment period. The high profile “Quien Sabe Beber, Sabe Vivir” programme in Spain has captured the imagination of In summary, this commitment made by the wine filière to many consumers, while the more targeted programmes implement WINE IN MODERATION remains very much in Austria, Germany, Italy and Portugal, and the parallel alive and active, with yet a renewed commitment made to project in France, actively promote the