You Can’t Hold Organizational Culture: What It Is, What It Does, What It Is, What It Isn’t Presented by Joanne McInnerney, SPHR, Ph. D. You Can’t Hold Organizational Culture: What It Is, What It Does, What It Is, What It Isn’t Presented by Joanne McInnerney, SPHR, Ph. D. Ahhhh….. Today’s Keynote • What is Culture • Why it’s important • Why it’s even more important during times of change • What Novelis has done to intentionally build its culture throughout some wild changes What is Organizational Culture? What it Is, What it Does, What it Is, What it Isn’t To get a sense of what it was, I sought out my three most trusted resources Siri Amazon My itunes library Successful Musicians Have a Fan Culture We Can Learn From Why else would someone do this to their head? Album Debut October 9, 2012 Singles that hit #1 and Videos that went viral 750,609,603* views on YouTube 332,839,562 views on YouTube *Top 25 most viewed videos ever on you tube This Band Payed Attention to Culture And I believe it made a HUGE performance difference “Can’t Hold Us” Mackelmore & Ryan Lewis Images Gave a Unique Vision of Who They Were Lyrics of “Can’t Hold Us” Spoke to Who They Were Return of the Mack, get up! What it is, what it does, what it is, what it isn’t. Looking for a better way to get up out of bed Instead of getting on the Internet and checking a new hit me. Get up! Fresh out, pimp strut walking, little bit of humble, little bit of cautious Somewhere between like Rocky and Cosby. Sweater game, nope, nope y’all can’t copy Yup. Bad, moon walking, this here is our party, my posse's been on Broadway, And we did it our way. They Failed & Bounced Back “Labels out here, Now they can’t tell me nothing” Their Fans Are Everything To Them “We give that to the people, Spread it across the country” They are “All In” and Want to Steal Fans Globally “Put Our Bones into Everything We Record” They sell a vision of a epic party! “Put our hands up like the ceiling can’t hold us” Novelis 5 Years Ago Was in A Similar Place • We’d failed and bounced back • Our “fans” were everything to us • We were “all in” and wanted to continue to steal the show globally • We wanted to sell a vision of an epic company And Like Macklemore and Ryan, we focused a great deal of energy on culture Why is Culture Important? What it Is, What it Does, What it Is, What it Isn’t Einstein vs. Skinner Culture Enables Performance What Drives People to Perform? My View as A Grad Student We need a We want to We want to paycheck work with do work we (or just like $) likable people enjoy doing Reward Coworkers Job Content What Drives People to Perform? My View 5 Years Ago and….. Be Successful Along with other Accomplishing In an successful people something environment who want the awesome where you same as me (That we can’t fit in easily do alone) Recognition Belonging Vision Culture What Drives People to Perform? My View Today Novelis The World Leader in Aluminum Rolling and Recycling Who We Are . Aluminum Rolling and Recycling . Innovation and Technology . Sustainable Solutions Global Footprint Countries in Which Novelis Operates Brazil France Malaysia United Kingdom Canada Germany South Korea United States China Italy Switzerland Vietnam Global FRP Production World Leader in Rolled Aluminum Novelis #1 14% Rolled Products Supplier Worldwide 9% Alcoa Furuk/SLM/TAA Other 4% 4% 60% Hydro 4% Aleris 3% Constellium Chinalco, 2% Total 100% = 22 million tons Top 6 = 40% Source: Novelis estimates, 2014 data Beverage Packaging . High recycled content Automotive & Transportation . Closed-Loop Recycling of Auto Scrap Specialty Products . Architecture and Buildings . Consumer Electronics . Foil Packaging . Industrial Products The First 5 Turbulent Years New CEO Question Do we have the culture we need to be successful? Culture is What You Do What it Is, What it Does, What it Is, What it Isn’t Culture is Also What You Don’t Do What it Is, What it Does, What it Is, What it Isn’t What you DON’T tolerate sometimes shapes your culture more than what you do! Our Process Focus Groups Across the Globe What What What ‘s about about Missing Novelis’ Novelis’ from culture culture Novelis’ today gets culture works in our that we way need to succeed IS ISN’T ISN’T YET Executive Offsite The Novelis Culture Map How We Focused On Changing the Culture How We Focused On Changing the Culture: Rewards • Our annual bonus – One Novelis • Fellowship track – First Mover How We Focused On Changing the Culture: Coworkers • “Leadership” Essentials • Hiring practices • Talent Review • Sustainable How We Focused On Changing the Culture: Job Content • New roles • New goals • New project scope How We Focused On Changing the Culture: Recognition • Culture in Action • Technical Achievement Award • Fellowship sidewalk • Career wall • One magazine How We Focused On Changing the Culture: Belonging • Development Programs • Global Councils • Communities of Interest • Leadership Summit How We Focused On Changing the Culture: Vision • Culture Map • Leaders Link • Managers Talk About • Cascade Tools How We Focused On Changing the Culture: Behaviors • Safety • Aluminum beverage packaging • Recycling • Fun • Cool Products The only thing constant is change While Working on Our Culture, the Logo Has Changed 5 Times in 10 Years! No wonder every vendor thinks I work for Novartis! Changes over Last 5 Years Even David Bowie is like… Wow. That’s a lot of changes! I am sure all of you can relate to at least one of the changes Novelis has endured • Divestiture • Going Public • Restatement of Earnings • Nearing Bankruptcy • Being Acquired • Organic Growth • New CEO Building Culture is Hard Building Culture Through Change is Harder But that’s why we need it even more “This is the Moment” ~Macklemore & Ryan Lewis ■ Maintaining a culture involves not only being intentional about what you do, but also what you don’t do. Building a culture involves considering what you could do and motivating employees to start. ■ Culture is in everything. If you really want to engrain it, you must take a multi-disciplinary approach – your communications, your imagery, your training, your events, your senior leader’s messages and style, etc. ■ Culture is bigger than just one leader, but your top leader’s endorsement of managing culture proactively is critical to gaining traction. ■ Culture is built by every person, every day, in every way. “Learn from that Failure, Gain Humility” “Validation comes from giving it back to the people” And as a Leader, remember: “You Can’t Hold Culture; But Culture Holds You” ~J McInnerney .