Mobile Insights Quarter 3 - 2015 By: Deepti Chafekar & Hope Armstrong For any inquiries, email [email protected]. © Quettra, Inc. 2015 Contents Intro 4 Highlights 4 Methodology 5 Trends 6 Shopping Apps Continue to Rise Around the World 6 Selfie Apps Are Clicking in India and South America 9 Dubsmash Slowing Down in the USA and South America, Continues Growth in Asia 11 Facebook Lite is Gaining Traction in Africa, Asia and South America 14 Uber Dominates USA, Continues to Race With Ola in India 15 Dropbox Sees a Drop in USA and Asia 16 Agar.io is Conquering Cells Across the Globe 17 “Saga” Apps from King See a Surge in Installs in Europe 18 Rovio is Making a Global Comeback With Angry Birds 2 19 The State of Games: Casual Games Popular Worldwide 20 App Landscape Insights 21 Top Apps by Installs 22 Top Apps by Daily Active Usage 23 Top Paid Apps by Installs 24 Top Paid Apps by Daily Active Usage 25 Top Apps by Install Growth 26 Bottom Apps by Install Growth 27 Top Apps by Daily Usage Growth 28 Bottom Apps by Daily Usage Growth 29 quettra.com © Quettra 2015 | Q3 Report 2 Co-Used Apps 30 Region Insights 34 Top Apps in North America 35 Top Apps in Europe 36 Top Apps in Asia 37 Top Apps in South America 38 Top Categories by Installs per Region 40 Top Categories by Daily Active Users per Region 41 Category Insights 43 Top Categories by Installs 44 Top Categories by Daily Active Usage 45 Category Growth 46 Personas & Interests 49 Personas 50 Top Apps by Persona: Photo & Video Enthusiasts 51 Top Apps by Persona: Sports Fans 52 Top Apps by Persona: News & Magazine Readers 53 Top Apps by Persona: Casual & Social Gamers 54 Top Apps by Persona: Bargain Shoppers 55 Top Interests by Installs 56 Top Interests by Daily Active Usage 57 Conclusion 58 quettra.com © Quettra 2015 | Q3 Report 3 Intro This report analyzes the user/app relationship and identifies global and regional trends observed this Highlights quarter. Android users spanning over 150 countries are included in this study. This comprehensive • Shopping apps continue to rise around and detailed analysis not only sheds light on the the world movers and shakers of the app ecosystem, but also focuses on emerging apps and trends that can • Selfie apps are clicking in India and South make an impact in the coming months. In this third America quarterly report, data is compared to the previous two quarters to get a deeper understanding of • Dubsmash slowing down in the USA and some of trends and to gain insights into the journey South America, continues growth in Asia of certain apps. Through our quarterly reports, monthly insights, and blog posts, our goal is to • Facebook Lite is getting heavy in Africa, provide mobile stakeholders information they need Asia, and South America to succeed in this increasingly hyper-competitive ecosystem. • Uber dominates USA and continues to race with Ola in India • Dropbox sees a drop in USA and Asia • State of games: Agar.io is conquering cells across the globe. “Saga” apps from King see a surge in installs in Europe. Rovio is making a global comeback with Angry Birds 2. Casual games are popular worldwide. quettra.com © Quettra 2015 | Q3 Report 4 Methodology Quettra software, which has seen 150M Android devices worldwide, collects install and usage statistics of every application present on the device. Our worldwide distribution can be seen in the map below: In this report, the subset of users active during July 1, 2015 to September 30, 2015 is analyzed. For comparing this quarter’s data with previous ones, a wider subset of users who were active from January 1, 2015 to September 30, 2015 is considered. Google apps and other commonly pre-installed apps have been excluded from this Android-only study. Apps with over 10,000 installs worldwide are examined. Appropriate normalizations have been applied to account for any panel churn and other biases that might occur as a result of a broad and diverse user base. The graphs plotted in this report show install penetration which is defined as the ratio of the total number of installed users of a given app to the total number of users seen by Quettra. A note on privacy, which is very important to us: All data that we have collected is anonymous. To our knowledge, this is the first time ubiquitous mobile application usage has been analyzed at such large scale. Quettra does not have a direct relationship with most of the apps or app developers mentioned in this report. quettra.com © Quettra 2015 | Q3 Report 5 Trends Shopping Apps Continue to Rise Around the World Shopping apps continue to grow in different parts of the world this quarter. Amazon Shopping remains the fastest growing shopping app across the globe, especially in the USA, India, and parts of Europe. Additionally, Amazon recently opened an online shop for handmade goods across the world. Amazon is prepared to dominate the mobile and online shopping experience. In the USA, Amazon has surpassed Wish in popularity and is all set to take over eBay. In Europe, eBay remains in command. Amazon has overtaken Wish from the last quarter. AliExpress is on a fast rise as its popularity continues from the previous quarter in Russia and parts of northern Europe. Flipkart emerges as the dominant shopping app in India, while in South Korea Coupang! is topping the charts. quettra.com © Quettra 2015 | Q3 Report 6 Install Penetration of Shopping Apps in the USA Q3 2015 Report 30% Amazon Shopping 25% eBay Wish 20% 15% Install Penetration 10% 5% Q1 Q2 Q3 0% Jan Feb Mar Apr May Jun Jul Aug Sept Months Install Penetration of Shopping Apps in Europe Q3 2015 Report 16% AliExpress 14% Wish 12% eBay 10% Amazon Shopping 8% 6% Install Penetration 4% 2% Q1 Q2 Q3 0% Jan Feb Mar Apr May Jun Jul Aug Sept Months quettra.com © Quettra 2015 | Q3 Report 7 Install Penetration of Shopping Apps in India Q3 2015 Report 40% Flipkart 35% Snapdeal 30% Myntra 25% Amazon India Shopping 20% Jabong 15% Install Penetration 10% 5% Q1 Q2 Q3 0% Jan Feb Mar Apr May Jun Jul Aug Sept Months Install Penetration of Shopping Apps in South Korea Q3 2015 Report 45% Hyundai hmall 40% Shocking Deals by 11 Street 35% CJmall 30% Coupang! 25% 20% Coupon Chart (Coocha) Install Penetration 15% 10% 5% Q1 Q2 Q3 0% Jan Feb Mar Apr May Jun Jul Aug Sept Months quettra.com © Quettra 2015 | Q3 Report 8 Selfie Apps Are Clicking in India and South America Selfie apps have been trending for the past year across the world. These apps have shown remarkable growth in the emerging markets of India and South America. We have been following the selfie trend in these two regions since the start of the year to determine the top apps. BeautyPlus is hands down the winner in India with a install growth rate of 0.9%. Its easy-to-use photo editing options along with added effects and touches has made it irresistible not only in India but in different parts of Asia such as Japan, Korea, and Malaysia. PIP Camera, another emerging selfie app in India, has shown a sudden rise over the past few months. In South America, B612, and Candy Camera have been competing for the top spot, and the competition intensified in the last quarter. With over 50M downloads worldwide, B612 is the clear heartthrob in South America. quettra.com © Quettra 2015 | Q3 Report 9 Install Penetration of Selfie Apps in India Q3 2015 Report 14% YouCam Perfect 12% Candy Camera for Selfie 10% BeautyPlus 8% PIP Camera 6% Install Penetration 4% 2% Q1 Q2 Q3 0% Jan Feb Mar Apr May Jun Jul Aug Sept Months Install Penetration of Selfie Apps in South America Q3 2015 Report 11% 10% B612 9% Candy Camera for Selfie 8% 7% 6% 5% 4% Install Penetration 3% 2% Q1 Q2 Q3 1% 0% Jan Feb Mar Apr May Jun Jul Aug Sept Months quettra.com © Quettra 2015 | Q3 Report 10 Dubsmash Slowing Down in the USA and South America, Continues Growth in Asia Video selfies have been a big hit this year, with Dubsmash paving the way. Within a week of its launch late last year, Dubsmash was a smash hit. With over 50M downloads and celebrity endorsements, Dubsmash has shown an impressive growth especially in the USA and South America. This quarter, Dubsmash was not able to hold its long-running winning streak worldwide and showed signs of a slowdown in the US, Europe, and South America. However, it has shown an impressive growth rate in Asia. This quarter, musicl.ly (a video recording app similar to Dubsmash) has gained significant attention in the USA. With a 1.3% growth rate in daily active users, this app is gaining momentum. Last quarter, we saw Dubsmash surpassing longtime local favorite VivaVideo in South America. However, this quarter VivaVideo continues to grow at a steady rate, whereas Dubsmash is headed on a downward slope. Install Penetration of Dubsmash Q3 2015 Report 14% USA 12% Europe 10% Asia 8% South America 6% Install Penetration 4% 2% Q1 Q2 Q3 0% Jan Feb Mar Apr May Jun Jul Aug Sept Months quettra.com © Quettra 2015 | Q3 Report 11 Dubsmash and VivaVideo in Asia Q3 2015 Report 11% 10% Dubsmash 9% VivaVideo 8% 7% 6% 5% 4% Install Penetration 3% 2% Q1 Q2 Q3 1% 0% Jan Feb Mar Apr May Jun Jul Aug Sept Months Dubsmash and VivaVideo in South Korea Q3 2015 Report 14% Dubsmash 12% VivaVideo 10% 8% 6% Install Penetration 4% 2% Q1 Q2 Q3 0% Jan Feb Mar Apr May Jun Jul Aug Sept Months quettra.com © Quettra 2015 | Q3 Report 12 Dubsmash vs.