18 March 2010 week 11 On Speed Manfred Loppe, Head of Sports at RTL Television, comments a completely different Formula 1, which attracts mass audiences Germany United Kingdom Teufelskicker off to Five tells families how to cook an excellent start tasty and healthy Super RTL introduce children France to a responsible treatment Capital Terre depicts the environ- of nature mental challenges of today week 11 the RTL Group intranet 18 March 2010 week 11 Cover: Nico Rosberg and Michael Schumacher: two German drivers for the Mercedes Formula 1 team, and Manfred Loppe. On Speed Manfred Loppe, Head of Sports at RTL Television, comments a completely different Formula 1, which attracts mass audiences 2 Germany United Kingdom Teufelskicker off to Five tells families how to cook an excellent start tasty and healthy Super RTL introduce children France to a responsible treatment Capital Terre depicts the environ- of nature mental challenges of today week 11 the RTL Group intranet “You can’t help but watch!” Michael Schumacher and the renewed Formula 1 glue the audiences to the screens says Manfred Loppe, Head of Sports at RTL Television. Manfred Loppe Germany - 18 March 2010 Formula 1 is the perfect choice for people who Also, in the internet, Formula 1 is doing great love suspense, high-tech, racing, competition for RTL, especially in Germany: with 120.000 and emotional moments of all kinds. What streams, the live-coverage quadrupled the Rock ’n’ Roll is in music, the Formula 1 is in usage on RTL interactive compared to the sports. And what Elvis was for Rock ’n’ Roll, previous year. The RTL App “RTL Pole Position” Michael Schumacher is for car racing. Last reached Position 5 on the Apple iTunes Charts Sunday, the new season started – with balanced in terms of downloads. technologies, a bunch of new rules (not all of them good), and – with Michael Schumacher, Backstage talks to Manfred Loppe, Head of after a break of three years. Sports at RTL Television, about the phenomen. The results are convincing: The coverage Germany and other European countries are of the Grand Prix of Bahrain earned stellar caught up in Formula 1 frenzy once again. ratings for the channels RTL Television in How long will it last? Germany, RTL 7 in the Netherlands and You don’t have to be a clairvoyant to predict RTL Klub in Hungary. that the current enthusiasm for Formula 1 isn’t just a momentary thing. Never before has the On RTL Television, an average 10.51 million competition among drivers been as great, or viewers (representing a total audience share of at the same time so close in terms of technical 49.2 per cent) watched the return of Michael performance. On top of all that there’s the boost Schumacher at the desert Grand Prix, which Michael Schumacher has given everyone. You was won by ex-World Champion Fernando can’t help but watch! We don’t think there’ll be Alonso in Ferrari ahead of his team colleague the “inevitable” comedown after the first rush of Felipe Massa. Viewership peaked at 11.62 enthusiasm; we are expecting that Formula 1 million. Average viewer ratings for Sunday will have much higher viewing figures than last exceeded those for the Bahrain race a year ago season. (5.35 million) by 5.16 million – twice as much. Michael Schumacher ran his first race after a All over the world, this race got an incredible major break and finished 6th. His fans seem amount of attention. Same picture, of course, disappointed. Were you surprised by the in the other countries where RTL broadcast performance? Formula 1: At RTL 7 in the Netherlands, it Anyone who was disappointed should be attracted 40.1 per cent share of the male viewer aware that Michael Schumacher has now more market aged 20 to 49, and in Hungary an amazing or less come back to a completely different 52.1 per cent of viewers in the target audience Formula 1. 2006 and 2010 are worlds apart! So of 18- to 49-year-olds watched the race. what Michael Schumacher managed to achieve is fantastic. Incidentally, those who were disappointed should remember another thing: 3 week 11 the RTL Group intranet the reigning world champion, Jenson Button, this feed. However, pre-and post-coverage are finished the race behind Michael Schumacher. in RTL’s hands. The reactions of the TV-viewers I think that says it all. prove that Formula 1-races at RTL regularly are true highlights among our sport events. No fuel stops, almost no overtaking – the new rules make the race more boring. Savings have to be made. Are you saving on Will this change? your Formula 1 broadcasts, too? And if so, The first race has only just finished – all over where? the world, this race got an incredible amount We know how to do our homework. I have an of attention – and already people are starting to excellent team in terms of production, technical question the innovations. Every track is different, ability and programming. So one outcome is the teams haven’t all reached their top levels of always guaranteed: continuous optimisation! performance yet, and many questions remain to And that also means reducing costs. be answered. Let’s let three or four races pass first, so that we can have a reasonably sound Never before have there been so many basis for evaluation. Every critic should take the German drivers – half a dozen. Will Formula 1 time to do so – and give Formula 1 a bit of time become Formula Germany? as well. In Formula 1 there have always been periods when one country has an apparent dominance. Bernie Ecclestone controls Formula 1, Six German drivers in Formula 1 is the expression including the television images. How much of fabulous youth development work. Michael influence does RTL have on the broadcast Schumacher’s world championship career has quality? motivated and inspired many young people. Unfortunately, RTL has no influence on the And now motorsport in Germany is “reaping the international TV direction. The images are fruits” of having drawn so many people to the produced by FOM, and we are committed to take racetracks at an early age. Bernie Ecclestone is handing over the “FOM-Broadcaster-Award” to Manfrel Loppe. In 2000, RTL Television received the Award for the live broadcasting of the GP of Europe at the Nurburgring. 4 week 11 the RTL Group intranet Seven billion people on Earth: how do we feed them all without destroying the planet? Next week the M6 channel launches Capital Terre, an all-new documentary magazine about the environment presented by Guy Lagache. France -18 March 2010 This first edition will investigate why and how the question of how to feed everyone without our daily consumption has major ecological con- plundering the planet’s resources. sequences for the rest of the planet and looks at the solutions that already exist for facing this Guy Lagache is not trying to make viewers feel challenge. guilty, but to inform them and thus raise aware- ness. “The purpose is not to make a statement Every day, there are 200,000 more people on that will induce feelings of guilt, but to show the planet, that’s 200,000 extra mouths to feed, how our actions and gestures – even the most and the planet’s resources are not inexhaustible. insignificant – can have an incredible impact Excessive fishing, intensive raising of livestock, on the other side of the planet. Environmental overexploitation of land: everything we produce consequences, whose stakes are not limited to for eating has an unforeseen impact on our en- ecology. When we talk about the environment, vironment. we also have to talk about economic, social, political and geopolitical issues.” With this new programme, Guy Lagache em- barks on an incredible undertaking, a voyage The first enquiry on Capital Terre will be shown spanning four continents, stopping in Ethiopia, on Wednesday 24 March in prime time on M6. China, Indonesia, the United States and France. This documentary is directed by Guy Lagache, Guy Lagache takes M6 viewers behind the Jean-Bernard Schmidt and Emmanuel Leclercq. scenes in the global food industry to answer Guy Lagache and his crew shooting in China The intensive cultivation of palm oil in Borneo has completely changed the landscape. The great apes have lost their habitat. Once perched in the trees, they no longer know where to go. 5 week 11 the RTL Group intranet A strategic partnership named Gustav Super RTL and Gruner + Jahr’s Eltern group have announced the launch of a long-term collaboration. Gustav Germany - 16 March 2010 The two companies are developing a multimedia editorial concept based on ‘Gustav’, a character invented by Eltern magazine. In addition to a TV series featuring animated elements interspersed with ‘real’ clips, a ‘Gustav’ homepage is planned, which will introduce children to values such as friendship, justice and a responsible treatment of nature in an entertaining way. “Eltern has been the German market leader in parenting magazines sold to the general public for more than 40 years, while Super RTL leads the market in high-quality children’s entertainment on TV and the Internet,” says Super RTL’s managing director Claude Schmit. “Our cross-media setup gives ‘Gustav’ a strong Bubibatz, the cat TV presence as well as ensuring complementary measures on other platforms. In addition to a theme channel on Toggo Clever Club, Super RTL’s educational online site for preschoolers, the collaboration includes integration on Toggo.de and joint merchandi- sing activities. “Since he arrived on the scene in the fall of 2008, Gustav has captured the hearts of many children, as well as their mothers and fathers who read the stories to them from Eltern and Eltern family.