ESSENTIAL RETAIL GUIDE Contents SERIOXYL P3 SÉRIE EXPERT P7 VITAMINO COLOR A-OX P8 LUMINO CONTRAST P13 SHINE BLONDE P15 ABSOLUT REPAIR LIPIDIUM P17 NUTRIFIER P22 VOLUMETRY P25 LISS UNLIMITED P28 CLEANSE AND CONTROL P31 SPECIALIST TREATMENTS P33 MYTHIC OIL P36 HOMME P42 TECNI.ART P47 FIX P48 VOLUME P53 SMOOTH P58 TEXTURE P60 SHINE P62 TEXTURE & SHINE P64 WILD STYLERS P66 DUAL STYLERS P70 INFINIUM P73 PRO FIBER P75 Unleash your hair’s potential Unleash your hair’s potential DENSER THICKER HAIR HAIR 90ml bottles. 90ml bottles. SERIOXYL KIT 1 SERIOXYL KIT 2 SERIOXYL KIT 3 NATURAL COLOURED SENSITISED THINNING HAIR THINNING HAIR THINNING HAIR Shampoo 250ml. Shampoo 250ml. Shampoo 250ml. Conditioner 250ml. Conditioner 250ml. Conditioner 250ml. Aqua Mousse 125ml. Aqua Mousse 125ml. Aqua Mousse 125ml. Shampoo and conditioner Shampoo and conditioner also available in technical also available in technical size 1000ml bottle. size 1000ml bottle. Unleash your hair’s potential EFFECT: Reveal up Creates beautiful, thicker, denser hair in 3 months. to +1700 more hairs ^ TECHNOLOGY: in 3 months Stemoxydine™ and Neohesperidin™. Stemoxydine™ reduces the length STEMOXYDINE™ The first hair-revealing of the dormant phase of the hair’s molecule. lifecycle, whilst Neohesperidin™ protects against free radicals cells caused by NEOHESPERIDIN™ oxidative stress. Protects the bulb against oxidative stress to ensure it functions correctly. HOW TO USE: To be used daily, preferably at night. Apply 2 - 8 pipettes to the scalp according to the client’s needs. Make sure the scalp is covered with the product. Massage with the fingertips until it is absorbed. Do not rinse. Leave to dry. DENSER HAIR SIZE: 90ml bottles. 90ml. EFFECT: Increases the Creates beautiful thicker hair. diameter of each hair fibre, TECHNOLOGY: Lasts up to 10 Intra-cylane.™ shampoos A reactive silicon that creates a three-dimensional expanding network PRO-KERATIN to provide a texturizing, volumising Provides strength and resistance to hair effect to the hair. structure. HOW TO USE: INTRA-CYLANE™ On towel-dried hair, apply a few Thickens every hair strand instantly. pumps evenly along the lengths and ends. Leave to dry naturally or blow dry using a hairdryer. INCELL Targets the lengths of hair and seals the cuticles. THICKER HAIR SIZE: 90ml. 90ml bottles. *Clinical test with 101 subjects, 3 months, tested vs placebo. The average human head has 100,000 hairs, reveal 1,700 more Unleash your hair’s potential KIT 1 - FOR NATURAL HAIR GLUCOBOOST™ Provides an immediate SHAMPOO & CONDITIONER energy boost to the root PRODUCT DETAILS of the hair fibre for faster hair growth. Size: 250ml Also available in technical size 1000ml bottle INCELL™ AQUA MOUSSE PRODUCT DETAILS It is a ceramide- like molecule which Size: 125ml strengthens the fibre, seals the cuticle. APPLICATION With the shampoo, massage the product in to boost scalp circulation. Repeat with the conditioner. Apply the aqua mousse to roots for an instant volume boost. PEPPERMINT OIL Stimulates the scalp for a fresh tingling sensation. MENTHOL Stringent like properties to cleanse the scalp. KIT 2 - FOR COLOURED HAIR SHAMPOO & CONDITIONER PRODUCT DETAILS STYLING POLYMER Fine structure around the Size: 250ml hair to assist with fuller looking and feeling hair. Also available in technical size 1000ml bottle MOUSSE PRODUCT DETAILS Size: 125ml APPLICATION With the shampoo, massage the product in to boost scalp circulation. Repeat with the conditioner. Apply the mousse to roots for an instant volume boost. HOW TO USE: 1 Apply shampoo evenly to wet hair and scalp. Use a massaging action to stimulate microcirculation of the scalp. Rinse. 2 Apply conditioner to damp hair. Leave on for 1 to 3 KIT 3 - FOR SENSITISED HAR minutes. Rinse. SHAMPOO & CONDITIONER 3 On towel tried hair, divide PRODUCT DETAILS hair into 4 partings from Size: 250ml front to back. Start with the first parting and apply a MOUSSE PRODUCT DETAILS walnut-sized amount of the aqua mousse to the start of Size: 125ml the parting and distribute it APPLICATION evenly on the scalp. Repeat this action for the remaining With the shampoo, massage the product in to boost scalp 3 sections to cover the entire circulation. Repeat with the conditioner. scalp. Comb hair from the Apply the mousse to roots for an instant volume boost. roots to evenly spread the product from lengths to ends. Do not rinse. Dry and style as usual. VITAMINO COLOR A-OX New colour radiance protection enriched with anti-oxidant complex VITAMINO COLOR A-OX VITAMINO COLOR VITAMINO COLOR VITAMINO COLOR A-OX SHAMPOO A-OX CONDITIONER A-OX MASQUE 250ml bottles. 150ml bottles. 200ml pots. Also available in technical Also available in technical Also available in technical size 1500ml bottle. size 750ml bottle. size 500ml pot. VITAMINO COLOR A-OX VITAMINO COLOR VITAMINO COLOR VITAMINO COLOR CC CREME BLONDE A-OX SHAMPOO A-OX CONDITIONER A-OX COLOR 10 IN 1 150ml tubes. 150ml tubes. 150ml bottle. 200ml spray. VITAMINO COLOR A-OX New colour radiance protection enriched with anti-oxidant complex EFFECT: Hair feels instantly more soft and vibrant from the root to the tips. TECHNOLOGY: NEW TECHNOLOGY: SiPQ6F3, Enriched with UV filter to protect against UV damage, tocopherol, panthenol and neohespiridin to fight against oxidative stress for a more cosmetic result. HOW TO USE: Distribute evenly through wet hair and lather. Rinse thoroughly. Repeat process if necessary. VITAMINO COLOR A-OX SIZE: VITAMINO COLOR 250ml. A-OX SHAMPOO 250ml bottles. EFFECT: Intensely nourishes the hair fibre for long-lasting colour protection. TECHNOLOGY: NEW TECHNOLOGY: Crème riche Technology enriched with UV filter to protect against UV damage, tocopherol, panthenol and neohespiridin to fight against oxidative stress for a more cosmetic result. HOW TO USE: Apply and work into shampooed and towel-dried hair. Rinse. VITAMINO COLOR SIZE: A-OX CONDITIONER 150ml. 150ml bottles. VITAMINO COLOR A-OX New colour radiance protection enriched with anti-oxidant complex EFFECT: VITAMINO COLOR A-OX Hair are more soft, more shiny and reflections are more vibrant. NEW TECHNOLOGY: Powergel formula enriched with UV filter to protect against UV damage, tocopherol, panthenol and neohespiridin to fight against oxidative stress for a more cosmetic result. HOW TO USE: Apply and massage into shampooed and towel-dried hair. Leave for 1 minute. Rinse. TIP: VITAMINO COLOR Use twice a week, alternating with VITAMINO COLOR A-OX conditioner A-OX MASQUE on other days, for best results. 200ml pots. SIZE: 200ml. VITAMINO COLOR A-OX New colour radiance protection enriched with anti-oxidant complex WHAT IS IT: A concentrated sulfate free formula with gentle cleansing agents. For use both in salons and at home, it allows for more applications than a traditional shampoo. Its creamy texture transforms into a generous mousse to gently release impurities from the hair fiber. EFFECT: Hair is protected from washing, the strength of the hair fiber is preserved, coloured hair is enhanced and hair looks shinier after application. TECHNOLOGY: Sulfate Free formulas with the most advanced anti-oxidant cocktail with UV filters, neo hesperidin and tocopherol panthenol. VITAMINO COLOR A-OX VITAMINO COLOR A-OX SHAMPOO HOW TO USE: SULFATE FREE Apply to wet hair at half of your usual dose. Lather. Rinse. SHAMPOO 150ml tubes. SIZE: 150ml. EFFECT: This mask helps to preserve the stength of the hair fibre. Its « fresh effect » gives a highly sensorial creamy texture which resurfaces the scales of the hair strand and and refreshes the scalp. TECHNOLOGY: Sulfate Free formulas with the most advanced anti-oxidant cocktail with UV filters, neo hesperidin and tocopherol panthenol. HOW TO USE: Apply to shampooed and towel-dried hair, start by gently massaging onto the scalp, then to the lengths and ends. VITAMINO COLOR Leave it on for 1 to 2 minutes. Rinse. A-OX CONDITIONER SULFATE FREE HOW TO USE: MASQUE Apply and work into shampooed and towel-dried hair. Rinse. 150ml bottles. SIZE: 150ml. VITAMINO COLOR A-OX New colour radiance protection enriched with anti-oxidant complex EFFECT: Colour correcting, perfecting and neutralises yellow tones HOW TO USE: Apply to shampoo, towel dried and untangled hair. Leave it on for 5 to 10 minutes. Rinse thoroughly. Alternate with your usual hair care routine. TECHNOLOGY: Creamy texture enriched with correcting pigments SIZE: VITAMINO COLOR VITAMINO COLOR A-OX A-OX CC CREME 150ml. 150ml tubes. EFFECT: A perfecting multi-purpose spray that is suitable for all colour treated hair types. Delivers 10 benefits in 1 bottle. 1. Colour Fade Protection 6. UV Pollution Protection 2. Shine Boosting 7. Anti-Static 3. Softness Enhancing 8. Anti-Breakage 4. Hydration 9. Anti-Frizz 5. Detangles 10. Anti-Split Ends HOW TO USE: Spray on washed and dried hair. Style. Do not rinse. TECHNOLOGY: Enriched with UV filter, tocopherol, panthenol VITAMINO COLOR and neohespiridin. Professional Proof Formula: Tested on 150+ colourists A-OX 10 IN 1 SPRAY on top model’s color treated hair. 150ml sprays. SIZE: 150ml. LUMINO CONTRAST Radiance for highlighted hair. LUMINO CONTRAST LUMINO CONTRAST LUMINO CONTRAST SHAMPOO MASQUE 250ml bottles. 200ml pots. LUMINO CONTRAST Radiance for highlighted hair. EFFECT: Designed to target highlighted hair ensuring hair remains pure, bright and nourished with enhanced radiance. TECHNOLOGY: Nutriceride. A unique combination of ceramides and nutritive oils that targets the most sensitised, highlighted, areas of the hair and helps to maintain the natural condition of the hair without weighing it down. HOW TO USE: LUMINO CONTRAST Distribute evenly through wet hair and lather. Rinse thoroughly. Repeat process if necessary. LUMINO CONTRAST SHAMPOO SIZE: 250ml. 250ml bottles. EFFECT: Designed to deeply treat highlighted hair to help combat moisture loss. TECHNOLOGY: Nutriceride. A unique combination of ceramides and nutritive oils that targets the most sensitised, highlighted areas of the hair and helps to maintain the natural condition of the hair without weighing it down.