THE ANALYZING OF FOREIGN TOURIST BEHAVIOR (STUDY CASE OF JAKARTA) BY WangTengLong 014201400159 A Skripsi presented to the Faculty of Business President University In Partial fulfillment of the requirements for Bachelor Degree in Management March 2018 1 ANEL OF EXAMINERS APPROVAL SHEET The Panel of Examiners declare that the skripsi entitled “THE ANALYZING OF FOREIGN TOURIST BEHAVIOR (STUDY CASE OF JAKARTA)” that was submitted by Wang Teng Long majoring in Management from the Faculty of Business was assessed and approved to have passed the Oral Examinations on 2 March, 2017. Panel of Examiners Dr. Ir. Yunita Ismail Masjud, M. Si Chair - Panel of Examiners Filda Rahmiati, MBA Of Examiner 2 Dr.Dra.Genoveva,M.M. Of Examiner 3 2 DECLEARATION OF ORIGINALITY I declare that this skripsi entitled “THE ANALYZING OF FOREIGN TOURIST BEHAVIOR(STUDY CASE OF JAKARTA)” is, to the best of my knowledge and belief, an original piece of work that has not been submitted, either in whole or in part, to another university to obtain a degree. Cikarang, Indonesia, January 26, 2017 Wang Teng Long 3 ABSTRACT Indonesian Tourism Ministry has pledged to attract 20 million tourists in 2020. There are 2 million Chinese tourist come to Indonesia. Jakarta as the capital city of Indonesia has the responsibility to help achieve that purpose. This study will analyzing of foreign tourist decision. in choosing Jakarta. This chapter will show from 4 factors, culture, facilities, attractions, weather. And this study will use SPSS to analyze the data. In this research the population is the Chinese tourist who come to Jakarta. And Sampling method is purposive method, and there is 125 samples. From the Linear regression analysis, the result show that these Independent variable have significant influence toward tourist decision. The culture and facilities have the significant influence toward tourist decision. Attractions and weather have no significant influence toward decision. This result can give government and future research some recommendations. Key word: tourist decision, culture, facilities, attractions, weather. 4 ACKNOWELEDGEMENT 1. Thanks to my thesis adviser Dr. Dra. Genoveva, M.M. I would like to present my great thanks to you, for your time, for your patient, for your understanding and supporting. Whenever I met difficulties, your timely supporting is the best comfort for me to deal with the problems. I am appreciated to get your suggestions, opinions and encouragement during thesis procedures. Thank you so much. 2. Thanks to my parents for supporting me whenever I met difficulties in my life, thanks for the guidance and motivation. 3. Thanks to my best friends Zhao shao ke , Wang yun, Ning xiao fei, Yu jia xing, Feng ze peng, Ma qiao xin, LI rui ,Xie jiao jiao and Zhao jun xiang, thanks for your support and guidance so that I can finish my skripsi. 4. Thanks for all the lectures that have helped me during these 4-years’ life in President University, thanks for the valuable knowledge. 5. Thanks to all my Indonesian friends in President University. You guys are the best! I will not forget the moments that we hang out together and help me with assignments, presentations. You guys make my college life colorful and meaningful, I will never forget in my whole life. 6. Thanks to all my respondents for sharing your idea with me and supporting me to finish my skripsi. 7. Thanks to Indonesia! Thanks to President University! 5 TABLE OF CONTENTS PANEL OF EXAMINERS.............................................................................................1 SKRIPSI ADVISER.......................................................................................................2 RECOMMENDATION LETTER..................................................................................3 DECLARATION OF ORIGINALITY ..........................................................................4 ABSTRACT...................................................................................................................5 ACKNOWLEDGEMENT ................................................................ …………...........6 LIST OF TABLE............................................................................................................9 LIST OF FIGURE........................................................................................................10 CHAPTER I................................................................................................................. 10 INTRODUCTION........................................................................................................10 1.1. Background of the study.................................................................................10 1.1.1 Background........................................................................................ 10 1.1.2 Need of study.........................................................................................11 1.1.3 Problem identification :.........................................................................13 1.1.4 Research questions................................................................................ 14 1.1.5 Research objectives............................................................................... 15 1.2. Significance of the study................................................................................ 15 1.3 Limitation........................................................................................................ 16 1.4 Organization of the Research.......................................................................... 16 CHAPTER II................................................................................................................ 18 LITERATURE REVIEW.............................................................................................18 2.1. Introduction.................................................................................................... 18 2.2.Foreigntourist.........................................................................................................18 2.3. Dependent variable.........................................................................................19 2.3.1.Tourisbehavior.....................................................................................................19 2.4. Independent variable...................................................................................... 21 2.4.1. Culture :................................................................................................21 2.4.2. Facilities............................................................................................... 22 2.4.3. Attractions............................................................................................ 24 2.4.4. Weather................................................................................................ 25 2.5. Previous research............................................................................................26 CHAPTER III...............................................................................................................28 METHODOLOGY.......................................................................................................29 3.1 Introduction..................................................................................................... 29 3.2 Theoretical framework.................................................................................... 30 3.3 Hypothesis.......................................................................................................32 3.4 Operational definition of variable................................................................... 33 3.5 Instrument (questionnaire).............................................................................. 34 3.5.1. Measurement Scale...............................................................................35 3.5.2 Mean & standard deviatio..................................................................... 35 3.5.3 Data Analysis........................................................................................ 36 6 3.6 sampling.......................................................................................................... 36 3.6.1 population..............................................................................................37 3.6.2 sample....................................................................................................37 3.6.3 Reliability Test...................................................................................... 38 3.6.4 Validity Testing.....................................................................................39 CHAPTER IV...............................................................................................................43 RESULTS AND DISCUSSIONS................................................................................ 43 4.1 Descriptive Analysis........................................................................................43 4.1.1 Pre-test...................................................................................................43 4.1.2 Reliability test........................................................................................43 4.1.3. Validity test.......................................................................................... 44 4.2 Data of Respondents........................................................................................46 Gender...........................................................................................................