UNITED STATES PATENT AND TRADEMARK OFFICE ____________ BEFORE THE PATENT TRIAL AND APPEAL BOARD ____________ GOOGLE LLC Petitioner v. PERSONALIZED MEDIA COMMUNICATIONS, LLC Patent Owner ____________ Case No. IPR2020-00725 U.S. Patent No. 9,674,560 ____________ PERSONALIZED MEDIA COMMUNICATIONS, LLC’S RESPONSE TO PETITION PURSUANT TO 37 C.F.R. § 42.120 Case No.: IPR2020-00725 Patent Owner’s Response Patent No: 9,674,560 TABLE OF CONTENTS I. INTRODUCTION ........................................................................................... 1 II. THE ’560 PATENT AND ITS PROSECUTION HISTORY ......................... 1 III. PERSON OF ORDINARY SKILL IN THE ART .......................................... 5 IV. OVERVIEW OF CITED REFERENCES ....................................................... 6 A. Torpey .................................................................................................... 6 B. Cox ’645 ................................................................................................ 7 C. Cox ’404 ................................................................................................ 9 V. CLAIM CONSTRUCTION .......................................................................... 12 VI. INDEPENDENT CLAIM 4 IS PATENTABLE IN VIEW OF TORPEY-COX ’645 ....................................................................................... 13 A. Introduction ......................................................................................... 13 B. The Torpey-Cox ’645 Combination Does Not Disclose “A method of communicating image programming and computer programming to at least one subscriber in a network, said network including . at least one intermediate transmission station, and at least one subscriber station” ............................................................................... 14 C. The Torpey-Cox ’645 Combination Does Not Disclose “A method of communicating . , said network including . at least one intermediate transmission station, and at least one subscriber station” ........................................ 18 D. The Torpey-Cox ’645 Combination Does Not Disclose “effecting said at least one intermediate transmission station to control a computer to select a receiver” .............................. 20 E. The Torpey-Cox ’645 Combination Does Not Disclose “transmitting said information transmission containing ii Case No.: IPR2020-00725 Patent Owner’s Response Patent No: 9,674,560 said control signal from said at least one programming origination station to said at least one intermediate transmission station.” .......................................................................... 24 VII. COX ’645 IN VIEW OF COX ’404 DOES NOT RENDER CLAIMS 5-10 OBVIOUS ............................................................................. 25 A. A POSITA Would Not Combine the Teachings of Cox ’645 and Cox ’404 ............................................................................... 25 B. The Cox ’645-Cox ’404 Combination Does Not Disclose, Teach, or Suggest claim element 5[h]“alter said operating records . to indicate at least one of reception and storage of said selected a portion of units of programming” ..................................................................................... 26 C. The Cox ’645-Cox ’404 Combination Does Not Disclose, Teach, or Suggest claims 6-8 .............................................................. 35 D. The Cox ’645-Cox ’404 Combination Does Not Disclose, Teach, or Suggest claim 9 “The method of claim 5, further comprising the step of storing predetermined characteristics that specify one of a source of input to a selective transmission device and a device that receives output from a selective transmission device.”..................................... 35 E. The Cox ’645-Cox ’404 Combination Does Not Disclose, Teach, or Suggest claim 10 “The method of claim 5, wherein said intermediate transmission station is controlled on a basis of predetermined characteristics, said method further comprising the step of storing said predetermined characteristics.” ........................................................... 37 VIII. THE PETITION SHOULD BE DISMISSED ON CONSTITUTIONAL GROUNDS ................................................................ 38 IX. CONCLUSION .............................................................................................. 40 iii Case No.: IPR2020-00725 Patent Owner’s Response Patent No: 9,674,560 TABLE OF AUTHORITIES Cases Arendi S.A.R.L. v. Apple Inc., 832 F.3d 1355 (Fed. Cir. 2016) ...........................................................................34 Arthrex, Inc. v. Smith & Nephew, Inc. et al., 941 F.3d 1320 (Fed. Cir. 2019) ...........................................................................39 DSS Tech. Mgmt., Inc. v. Apple Inc., 885 F.3d 1367 (Fed. Cir. 2018) ...........................................................................34 Edmond v. United States, 520 U.S. 651, 117 S. Ct. 1573 (1997) ..................................................................39 Freytag v. Commissioner, 501 U.S. 868 (1991) .............................................................................................40 K/S HIMPP v. Hear-Wear Techs., LLC, 751 F.3d 1362 (Fed. Cir. 2014) ...........................................................................34 Mintz v. Dietz & Watson, Inc., 679 F.3d 1372 (Fed. Cir. 2012) ...........................................................................35 Morrison, Independent Counsel v. Olsen, 487 U.S. 654 (1988) .............................................................................................40 Pitney Bowes, Inc. v. Hewlett-Packard Co., 182 F.3d 1298 (Fed. Cir. 1999) ...........................................................................14 Southwire Co. v. Cerro Wire LLC, 870 F.3d 1306 (Fed. Cir. 2017) ...........................................................................34 United States v. Arthrex Inc., 208 L.Ed.2d 173 (2020) .......................................................................................41 Statutes 35 U.S.C. § 316(a)(8) ................................................................................................. 1 Other Authorities Claims in Trial Proceedings Before the Patent Trial and Appeal Board, 83 Fed. Reg. 51,340 (Oct. 11, 2018) ..............................................................................................................................12 Regulations iv Case No.: IPR2020-00725 Patent Owner’s Response Patent No: 9,674,560 37 C.F.R. § 42.120 .....................................................................................................1 v Case No.: IPR2020-00725 Patent Owner’s Response Patent No: 9,674,560 I. INTRODUCTION Pursuant to 35 U.S.C. § 316(a)(8) and 37 C.F.R. § 42.120, Patent Owner Personalized Media Communications, LLC (“PMC” or “Patent Owner”), respectfully submits this response to Google LLC’s (“Google” or “Petitioner”) petition for Inter Partes Review (“Petition”). As demonstrated below, Petitioner has not established obviousness of the challenged claims. Accordingly, Patent Owner respectfully asks the Board to find each of the challenged claims patentable. II. THE ’560 PATENT AND ITS PROSECUTION HISTORY The ’560 Patent is entitled “Signal Processing Apparatus and Methods” and discloses various embodiments of “[a] unified system of programming communication” to facilitate “user specific mass media.” ’560 Patent, Ex. 1001 at Abstract. The ’560 Patent discloses “simultaneous generation of user specific information at a plurality of subscriber stations.” Id., col. 6:56-57. With reference to FIG. 1, the ’560 Patent discloses various components of the receiver station. 1 Case No.: IPR2020-00725 Patent Owner’s Response Patent No: 9,674,560 Id., FIG. 1. With reference to this figure, the ’560 Patent discloses: FIG. 1 shows a video/computer combined medium subscriber station. Via conventional antenna, the station receives a conventional television broadcast transmission at television tuner, 215 … The video transmission is inputted to video transmission divider, 4, which is a conventional divider that splits the transmission into two paths. One is inputted continuously to TV signal decoder, 203, and the other to microcomputer, 205. TV signal decoder, 203 … has capacity for receiving a composite video transmission [and] detecting digital information embedded therein … Microcomputer, 205, is a conventional microcomputer system with disk drives that is adapted to have capacity for receiving signals from 2 Case No.: IPR2020-00725 Patent Owner’s Response Patent No: 9,674,560 decoder, 203; for generating computer graphic information; for receiving a composite video transmission; for combining said graphic information onto the video information of said transmission by graphic overlay techniques, … and for outputting the resulting combined information to a TV monitor, 202M, in a composite video transmission. Id., col. 10:51-11:15. Challenged independent claim 4 recites: 4. A method of communicating image programming and computer programming to at least one subscriber in a network, said network including at least one programming origination station, at least one intermediate transmission station, and at least one subscriber station, said method comprising the steps of: originating an information transmission containing a control signal from said at least one programming origination station designating at least a portion of a programming presentation, which is effective to accomplish: