Online Video Online Video Produce For Pennies, Sell For Big Bucks! John Potter VP/Director Radio Training Academy [email protected] Here’s What We’ll Cover 1. How we got here 2. Online video growth 3. Examples of video products 4. The pricing models 5. Inexpensive video production Radio Advertising Bureau, Irving, TX RAB Webinar Series Copyright, 2008 Page 1 Online Video How We Got Here History of the Net •Text • Graphics • Audio •Video • ??? Radio Advertising Bureau, Irving, TX RAB Webinar Series Copyright, 2008 Page 2 Online Video Radio Advertising Bureau, Irving, TX RAB Webinar Series Copyright, 2008 Page 3 Online Video Radio Advertising Bureau, Irving, TX RAB Webinar Series Copyright, 2008 Page 4 Online Video Radio Advertising Bureau, Irving, TX RAB Webinar Series Copyright, 2008 Page 5 Online Video The Irony • Improving – Bigger screens –Higher quality –HDTV –Blu‐ray DVD • Dumbing‐down – Smaller screens – Compressed quality – Online and mobile devices Radio Advertising Bureau, Irving, TX RAB Webinar Series Copyright, 2008 Page 6 Online Video Video Production Costs •Network TV commercial production: $400,000 (source: AAAA) • YouTube Free? Score Card Brooker: 2.1 Million USA Network (#1): 2.0 Million Video Products # 1. Video pre‐rolls #2. LllLocally proddduced video #3. Sponsored video podcasts #4. Expanding display ad with video #5. Stand alone video commercials #6. Competition (If we don’t do it, who will?) Radio Advertising Bureau, Irving, TX RAB Webinar Series Copyright, 2008 Page 7 Online Video Pricing Models •Flat Rate • CPM •CPC •CPA, CPA, CPL Pricing Models Typical Local Pricing Lin ks $5‐10 CPM Banners $20 CPM Rich Media $25 CPM Video ads $25‐40 CPM Video pre‐roll $25‐50 CPM Radio Advertising Bureau, Irving, TX RAB Webinar Series Copyright, 2008 Page 8 Online Video Inexpensive Video Production • Hardware – Camera –Mic – Computer •Software –Video editing – Audio editing –Photo editing Online Video Video Editing Software • Windows Movie Maker (free within Windows OS) •Sony’s Vegas Pro 8 ($470) • Camtasia Studio V 5.1 ($270) • Adobe Premiere Pro ($780) Radio Advertising Bureau, Irving, TX RAB Webinar Series Copyright, 2008 Page 9 Online Video Audio Editing Software • Audacity 1.2.6 (free at www. download. com) •Sony’s Sound Forge Audio Studio 9 ($50) • Adobe Audition 3 ($349) Photo Editing Software • Google’s Picasa (free from www. picasa. google. com ) •Paint Shop Pro Photo X2 ($60) • Adobe Photoshop Elements 6 ($80) • Ado be Photos hop CS3 ($640) Radio Advertising Bureau, Irving, TX RAB Webinar Series Copyright, 2008 Page 10 Online Video Online Video Produce For Pennies, Sell For Big Bucks! Radio Advertising Bureau, Irving, TX RAB Webinar Series Copyright, 2008 Page 11.