R E D B U L L Pittsburgh, PA 15555 Pittsburgh, PA 7200 E. Carson St. Red Bull Company R What Is red bull? E D Red Bull is an energy drink sold by the B U Austrian Red Bull GmbH. It was creat- L ed as an adaptation of the Thai energy L drink Krating Daeng (which translates as “Red Bull”) and introduced in 1987. ULL Based on market share, it is the most RED B popular energy drink in the world. Red Bull’s slogan is “it gives you wings” and the product is aggressively mar- keted through advertising, tourna- ment sponsorship (Red Bull Air Race, Red Bull Crashed Ice), RED BULL sports team owner- ships (Red Bull Racing, Scuderia Toro Rosso, EC Red Bull Salzburg, FC Red Bull Salzburg, Red Bull New York, RB Leipzig), celebrity endorse- ments, and with its record label, Red Bull Records, mu- sic. In 2009 it was discovered that Red Bull Cola exported from Austria con- tained trace amounts of cocaine. Red Bull has also been the target of criti- cism concerning the possible health risks associated with the drink. GET YOUR BULL ON... CAFFEINE MORE THAN JUST A MYTH EFFECTS Caffeine is known for its beneficial Red Bull is an Energy Drink that works. Red Bull® Energy Drink is a functional effects on mental and physical func- beverage, specially developed for periods tions. It has been shown to improve Red Bull Energy Drink has always been and of increased mental and physical exertion. e.g. reaction speed, alertness and always will be more than just a hot secret for It can be drunk in virtually any situation: concentration. Caffeine also stimulates the night owl and the non-stop party-animal. during sports, at work, whilst driving and fat-burning during endurance activi- It is appreciated by a wide range of people, during leisure activities. ties and thereby helps to use fat stores such as the overworked taxi driver, the Red Bull® Energy Drink: in the body which results in a more stressed manager, the exam-anxious student efficient supply of energy. and the pressured journalist…. It is used by • increases performance surfers in the summer and snowboarders in • increases concentration and speed Caffeine is contained in many food- the winter. • improves vigilance stuffs such as coffee tea or chocolate. • improves the emotional status One can of Red Bull Energy Drink For day or night, for job or fun. People who • stimulates metabolism contains approximately the same need more energy learn to value Red Bull amount of caffeine as a cup of coffee. Energy Drink. And the number of people Ewho do Dis increasing allB the time.ULL B-GROUP VITAMINS R ULL Proof ULL B-groupR EvitaminsD Bplay an important NumerousR scientificED Bstudies in the role in energy metabolism, such as the fields of sports medicine, internal build-up and break-down of carbo- medicine and psychology confirm the hydrates, fat and protein. B vitamins effects described for Red Bull® are also shown to support mental and Energy Drink. physical performance. RED BULL RED BULL RED BULL.