News in Print UniversityUn versi y ofo SantoS nto TomasTo s MIGUEL DE BENAVIDES LIBRARY Issue No. 74 September 2011 roud to be prestige of being called the oldest University in “P Thomasians at 400” is the most yelled the country and in Asia. e x p r e s s i o n of every In this regard, he aspired Thomasian as they counted to organize an ambitious the remaining three years project that would elevate before the U n i v e r s it y the significant roles of the of Santo Tomas‟ quadri- University and its Library centennial foundation. For to the growth and deve- UST to achieve its four lopment of the Philippine centuries of existence and nation over the centuries. for the Thomasians to This is through an enor- witness this once in a life- mously g r a n d book time celebration, is, indeed, exhibition. Thus, three something to be proud of. years ago, Fr. Aparicio However, it would give thought of exhibiting its g r e a t e r pride for the exceptionally precious Thomasians to commemo- and significant collections rate this event if they are of books and other mate- acquainted with the true rials which survived the essence of this auspicious vicissitudes of history. The occasion. exhibit would then serve as the library‟s treasured According to Fr. Angel “gift” to mankind that A. Aparicio, O.P., UST would narrate the history Prefect of Libraries, it is the Library‟s responsibility of the country and most importantly, to substantiate to enlighten its Thomasian community of the great the real meaning of the most uttered expression of contributions of UST to the nation and to justify the every Thomasian. cont’d on page 8 What’s Inside PAARL Holds Conference on Library Marketing 2 Film Fair @ EHS/Grade School Library 7 Forum on “Improving Library Services” 2 Freshmen Library Orientation S.Y. 2011-2012 11 Bibliotherapy: Helping through Books 3 An Author Visit to the Health Sciences Library 12 UST Library In-House Seminar 4 Reaching out to the Elderly 12 House Bill No. 4244 (RH Bill) 4 USTLA Officers S.Y. 2011-2012 13 Popularizing Philippine Laws 5 Compliance to the UST Evacuation Drill 13 Orientation for New Faculty Members 5 News Alert 18 UST Signs Agreement with UnionBank 6 Jonas T. Sahagun (Librarian’s Profile) 19 Film Showing on St. Dominic 7 Conference on Seminar on Library Marketing “Improving Library Services” he Philippine Association of Academic and The Philippine Association of School Librarians, T Research Librarians (PAARL) has Inc. (PASLI) sponsored a 3–day seminar-workshop sponsored a conference entitled, “Library Tourism entitled “Empowering School Administrators and School & Hospitality: the Business of Endearing Philippine Librarians in Rendering Library Services.” It was held at Libraries and Information Services to Publics.” This Teacher‟s Camp, Baguio City from May 10-12, 2011. was held last April 27-29, 2011 at San Antonio Resort, Roxas City, Capiz. The objectives of the seminar were to help the participants to: The conference aimed to develop strategies to improve their professional skills in delivering encourage library clients to patronize the library library services to the public; services. The seminar also proposed for the upgrade their knowledge and skills in utilization of marketing techniques for libraries and delivering library services to the public; other information centers in bringing-out service enhance their skills and techniques in library differentiation and library hospitality worldwide. promotion and oral interpretation of books; update themselves on the latest bibliographic Different presentations were shared during the citation styles; 3-day activity. A discussion from Ms. Sharon Ma. S. observe and promote love for Philippine Esposo, head librarian of UP College of Engineering culture. Library, highlighted the changing perceptions of the public towards libraries. She emphasized the advent The program was graced by the Honorable of information technology in the academe and how Mayor of Baguio City, Mayor Mauricio Domogan, adaptations are necessary for libraries to be whose speech and poetic tongue had not only responsive to the changing needs of its patrons. In stimulated the senses of the participants but also addition, Ms. Esposo stressed the importance of touched their hearts. branding as a marketing strategy for libraries, that On day 1, three topics were discussed: first was every library should have a simple, yet distinct Administrator’s Role in School Library Services. identity/brand so that people can easily recognize The resource speaker was Ms. Fides Abad who the library and the services it provides. presently holds an administrative position at Xavier School. Atty. Gezzez Giezi G. Granado, faculty secretary of the UST College of Tourism and Hospitality According to Ms. Abad, there are five things a Management, also presented the concept of library librarian needs to consider: 1) support is needed to tourism and how it can possibly attract additional help students achieve and that is by creating foreign and local patrons to visit the library and avail programs suited to their needs; 2) a determined of the different services it offers. Atty. Granado librarian shows to the principal or the administra- discussed that library tourism, in essence, is not just tors that the programs are planned and done for about the library as a place where people can visit, the students; 3) some don‟t get support from the but it is also about the library as a destination administrators because of several reasons such as: specialized in providing information. He noted that they have not heard about libraries making a differ- libraries should offer smooth customer-oriented ence in students‟ achievements; and they are not operations, should be unique, and should possess aware of the librarian‟s role in curriculum develop- the „drawing power‟ to encourage more patrons to ment; 4) establishing strategies to be able to get visit and use the library especially the youth. Atty. support and that is by means of a positive relation- Granado suggested ways by which library tourism ship with the principal; also, be visible during can be promoted like providing information sheets meetings, communicate and send reports of all the for the patrons, giving them bookmark souvenirs, achievements of the library, retool selves and go and highlighting special collections. beyond the comfort zone like benchmarking with other libraries/institutions to advance one‟s cont’d on page 10 cont’d on page 10 2 News in Print September 2011 Bibliotherapy:Bibliotherapy: HelpingHelping throughthrough BooksBooks he Philippine Association of Academic Engaging reading guidance – discussed the and Research Librarians, Inc. in T ins and outs of the library workplace which cooperation with the National Bookstore is a prerequisite to feel and hear the organized a 2-day modular training program on synchronicity of the heart‟s to a poem‟s “Bibliotherapy Services through Book Prescrip- rhythm and beats, by Prof. Miguel Cobaria, tion Shops in Libraries & Information Centers. head of the Library and Information It was held on May 19 & 20, 2011 at the Science dapartment of PNU Librarians‟ Center of the National Bookstore in Cubao, Quezon City. “Bibliotherapy,” a term derived from two This professional activity aimed to encourage Greek words biblio meaning "book" and therapia libraries and librarians to consider putting up a meaning "healing" and refers simply to the "use of book prescription shop appropriate for their reading materials for help in solving personal clients by: 1) acquiring speaker‟s practical tips, problems." It is a term synonymous to reading hints and experiences of setting up a new library therapy, book therapy, and literatherapy. and information service known as Book Prescription Services (BPS); 2) developing a From this training, I have learned that one of comprehensive collection of materials to support the new roles of librarians is not just offering Book Prescription Services (BPS); and 3) creating information and knowledge, but also to observe a program of bibliotherapy based on certain and examine the effects of this information and technical guidelines and principles learned. knowledge on library patrons' needs and behaviors. This bibliotherapy can be a valuable The following were the topics presented technique for educators and librarians which can during the training program: be used for students. It is similar to a guided reading technique and has been proven to have Foundations on reading, by Dr. Mila affective and cognitive benefits for students who Arias, head of the Reading and Literacy are in crisis. This kind of library service requires department of Philippine Normal thoughtful planning and education for it to be University (PNU) successful. Therapy through books which revealed the needed richness of a sound knowledge As a high school librarian, to offer this new on reading and wide-ranging book service to our students will be very useful, for prescription work, by Dr. Luis Gatmaitan, them to cope with and understand their problems representative of the Philippine Board on better. Books for Young People (PBBY) and an award-winning author of children‟s The participants were grateful to the PAARL literature officers for allowing them to learn new things and enjoy all the activities. They likewise appreciated The process of bibliotherapy from the expertise of the resource speakers for making identification, selection, presentation, to them realize the important role of a librarian as follow-up, by Dr. Heidi Macahilig from the bibliotherapist. Reading and Literacy department and a faculty member of PNU To the UST Library administrators, I extend The vital roles that librarians play in a my sincerest gratitude for giving me the book prescription shop and one of them is opportunity to attend this seminar and for their to develop links and collaborative efforts continuous support for the betterment of the with mental health practitioners, by librarians.