2015 AUDIENCE SCORECARD PRINT Source: 2014 R2 St. Louis Scarborough Report (CBSA) OUR AUDIENCE THEIR AUDIENCE Average Issue Adults Reached Our products reach Riverfront Times 148,600 (7%) 904,600 more people 49% St. Louis American 83,500 (4%) St. Louis Magazine 78,300 (4%) than the RFT in a week. Webster Kirkwood Times 72,400 (3%) 1,053,200 adults who That’s Jefferson County Leader 66,400 (3%) read our products in a week. Business Journal 33,300 (2%) SUBSCRIPTION TV Source: 2014 R2 St. Louis Scarborough Report (CBSA) OUR AUDIENCE THEIR AUDIENCE Cume M-S 5a-2a Adults Reached Our products reach Fox Sports MW 362,500 (17%) 690,700 more people than 49% ESPN 330,500 (15%) Fox Sports MW in a week. TBS 263,000 (12%) That’s 1,053,200 adults who History 256,500 (12%) read our products in a week. TNT 234,000 (11%) AMC 192,000 (9%) 54% of CBSA households subscribe only to CABLE and 25% subscribe to SATELLITE. If you purchase advertising through the CABLE company, discount these reach figures by the 25% that will not receive your message. RADIO Source: 2014 R2 St. Louis Scarborough Report (CBSA) OUR AUDIENCE THEIR AUDIENCE Cume M-S 6a-Mid Adults Reached Our products reach KLOU 602,200 (28%) 451,000 more people WARH 601,500 (28%) 49% than KLOU in a week. KYKY 560,900 (26%) KEZK 555,500 (26%) That’s 1,053,200 adults who read our products in a week. KMOX 546,900 (25%) KSLZ 544,900 (25%) BROADCAST TV Source: 2014 R2 St. Louis Scarborough Report (CBSA) OUR AUDIENCE THEIR AUDIENCE Our products reach Cume M-F 5a-7a Adults Reached 721,000 more people than KTVI/FOX/2 News 332,200 (15%) 49% Fox 2 morning news in a week. KSDK/NBC/5 News 226,500 (11%) KMOV/CBS/4 News 156,000 (7%) That’s 1,053,200 adults who read our products in a week. LOCAL ONLINE Source: comScore desktop only 3-month avg. Oct. 2014 – Dec. 2014 OUR AUDIENCE THEIR AUDIENCE Avg. Monthly Unique Visitors STLtoday.com reaches fox2now.com 1,354,000 677,000 more people 2,031,000 KSDK.com 906,000 KMOV.com 624,000 than fox2now.com in a month. Riverfronttimes.com 223,000 unique visitors to STLtoday.com BND.com 133,000 in an average month. “Our Audience” based on “our products” = Post-Dispatch and STLtoday.com past 7 days Cume (Reach): The total unduplicated adults reached in a week. Like a “guest register, it measures how many people stopped by, not how many stopped by when the ad was airing. .