INNOVATION TECHNOLOGY HEALTHCARE PHARMACY Welsh Review SUMMER SPECIAL THE SEASON'S MAJOR HEALTH HAZARDS BIOSIMILAR MEDICINES WHAT YOU NEED TO KNOW WELSH PHARMACY AWARDS THE 2017 SHORTLIST IS REVEALED MEET AND GREET HOW ONE LADY OVERHAULED THE PATIENT EXPERIENCE THE WORD ON THE STREET ISSUE HOMELESSNESS AND PHARMACISTS 33 - 2017 VISIT US AT WWW.WALESHEALTHCARE.COM 5688 QIPP advertorial in Northern Ireland Healthcare Review (NIH) v1.qxp_QIPP Zeroderma advertorial 18/01/2017 13:43 Page 1 wIdER CHoICE, GREATER SAvINGS FRom THE ZERodERmA RANGE WWW.WALESHEALTHCARE.COM WPR WELCOME ISSUE 33 - 2017 MEDCOM www.waleshealthcare.com www.pharmacy-life.co.uk Sarah Nelson Editor EDITOR [email protected] SARAH NELSON [email protected] NATIONAL ACCOUNTS MANAGER CHRIS FLANNAGAN [email protected] NATIONAL ACCOUNTS MANAGER (SPECIAL FEATURES) HANNA DEVON [email protected] EDITOR'S LETTER How much could you save ACCOUNTS MANAGER DONNA MARTIN [email protected] Welcome to the latest edition of Welsh Pharmacy EVENTS MANAGER Review! on emollient prescribing? BRIDGET MCCABE [email protected] The Zeroderma emollient range offers MARKETING MANAGER A long-running joke among my friends services to offer them their own network Survey shows benefits of KELLY ROCK and family is how I must be ‘one of the of support. The health of the homeless a choice of four creams, one ointment, [email protected] ® 19% Zerodouble Emollient Gel cost saving unluckiest people ever’ – and, to be fair, is becoming increasingly magnified, one gel and two bath additives - per pack STUDIO MANAGER Results from a recent survey with over 300 members of DECLAN NUGENT I’ve gifted them a lot of ammunition to and this edition, we weigh up how you providing complete emollient therapy [email protected] ® make this claim. can help – via regular engagement and for moisturising, washing and bathing. the Psoriasis Association using Zerodouble emollient Gel showed that 97% liked the feel of Zerodouble Gel, 91% MANAGING DIRECTOR From my trains breaking down mid- medication delivery methods – and chat ADRIAN MAGINNIS All Zeroderma products are gentle on said it was as good as or better than their current emollient [email protected] journey, phones giving up on me mid- to those pharmacists who are already out the skin and do not contain the harmful and 84% wanted to continue using Zerodouble Gel. IF YOU WISH TO CONTACT US BY text, and restaurants running out of my there, playing their part (beginning on irritant sodium lauryl sulfate (SlS). TELEPHONE - 02890 999 441 preferred dishes mid-order, I’ve come to page 10). Zeroderm® ointment – convenient 37% almost expect these occurrences now. Elsewhere, check out this year’s Zeroderma products are similar in formulation cost saving Whilst every care has been taken in compiling this magazine to ensure that it is correct at In a way, it’s been character-building; summer special (beginning on page 26) to around 50% of emollients currently 3-in-1 emollient therapy per pack the time of going to press, the publishers assume no responsibility for any effects I now know to always plan ahead, expect – covering inhaler technique findings, prescribed by CCGs and offer cost savings SLS-free Zeroderm® Ointment provides a rich from errors or omissions. The opinions of contributors are not necessarily those of the the worst, and stock my handbag with an need-to-know allergy updates, and more 3-in-1 emollient for the management of eczema publisher. No part of this publication may be of up to 37%, with no compromise on reproduced, stored in a retrieval system, or and dry skin conditions. Zeroderm Ointment can transmitted in any form, or by any means, impressive array of essential items, that – and our tremendously talented 2017 patient care. Around 75% of formularies and mechanical, electronic, photocopying, recording be used as a skin cleanser, a bath additive and as a leave-on moisturiser. or otherwise without the prior permission of even Bear Grylls has sought me out for Welsh Pharmacy Awards finalists are prescribing guidelines already include at Medical Communications 2015 Ltd. All rights reserved. Data Protection - Please note, your advice. revealed (beginning on page 15). least one Zeroderma product. The ® mailing details and copies of any articles Having thought about it, though, That’s not all – we once again check ZeroAQS Cream – An SlS-free 24% supplied will be held on a database and may be Zeroderma emollient range is available on cost saving shared with associated companies. Sometimes ‘unlucky’ is a term we’ve been using in with the All Wales Medicines Strategy alternative to Aqueous Cream per pack your details may be obtained from, or made prescription and listed on NHS contract. available to, external companies for marketing far, far too loosely, and is in no way Group (page 46), and delve into the latest ZeroAQS® emollient cream is a cost effective purposes. If you do not wish your details to be used for this purpose, please write to: Database accurate. I’m in fact incredibly lucky – in nutrition (beginning on page 38). A CCG who recently started using the 2-in-1 moisturiser and soap substitute which does Manager, Medical Communications 2015 Ltd, 142-148 Albertbridge Road, Belfast, BT5 4GS. particularly due to the support network Zeroderma range commented: not contain sodium lauryl sulfate (SLS), fragrance Subscription: £120 a year or colour. The Medicines and Healthcare products Regulatory Agency (MHRA) I have around me which is sturdier than Happy reading! ‘Emollient prescribing has been a has directed that SLS-containing Aqueous Cream should carry a safety warning David and Victoria Beckham’s wardrobes useful area to address as part of stating that: ‘aqueous cream may cause skin irritation due to its sodium lauryl combined. Having them by my side sulfate (SLS) content,’ if used as a leave-on emollient. grants me the confidence to try new QIPP. The focus has been on optimising INNOVATION TECHNOLOGY HEALTHCARE PHARMACY things, grateful of the knowledge that patient care by offering emollient Welsh they’re always willing to help me pick up products that patients are happy to use. QIPP By changing from proprietary emollient brands the pieces (literally, as well as figuratively to the cost-effective Zeroderma emollient range, CREATED FOR PHARMACISTS Feedback from GPs has been positive Review CRAFTED BY YOU – I tend to drop things a lot). 1 and changes have been simple to ToolkIT the NHS could save over £13 million p.a. In Conversation with For those less lucky, and lacking a Health Secretary similar unit, members of the sector have implement. Patient care has not been A QIPP & emollients toolkit developed by Medicines Management Vaughan Gething compromised and changes to the teams contains everything needed to implement product changes been admirably branching out their product prescribed have been at practice level. To estimate your potential local savings and find out 6 CHAMPION CYCLIST ALEX DOWSETT THE SPOTLIGHT ON HAEMOPHILIA 1 acceptable to most patients.’ more please visit: www.qipp.trderma.co.uk 0 2 A MIRACLE DRUG? THE LATEST ON ME-CFS h c r a 2017 WELSH PHARMACY AWARDS Thornton & Ross, Linthwaite, GET YOUR APPLICATIONS IN NOW M ISSUE ISSUE , Huddersfield HD7 5QH a FIGHT THE FAKES 114 32 t @MEDCOMwales Medical Communications Ltd THE BATTLE AGAINST COUNTERFEIT MEDICINES - 2017 - 2017 se a ROLLS ON 01484 842217 For FREE samples for patient evaluation plea d VISIT US AT WWW.WALESHEALTHCARE.COM A www.trderma.co.uk C P email: [email protected] [email protected] . 1 WPR | May 2017 | 1 WWW.WALESHEALTHCARE.COM CONTENTS ISSUE 33 - 2017 7 NEW TO THE GAME What opportunities and challenges are biosimilar medicines bringing to the market? 9 SPECIAL COMMUNITY PHARMACY EVENT ANNOUNCED Key figureheads are coming together to discuss new challenges » p.26 10 WORD ON THE STREET How the sector is helping to reshape the health of the homeless 12 ADHD: THE PHARMACIST’S CHALLENGE A new perspective is lessening misdiagnoses of the condition 15 WELSH PHARMACY AWARDS » p.44 » p.15 Meet the 2017 finalists We make happy pharmacists 26 UNDER THE SUN The latest on the season’s health hazards – from That’s because more pharmacies than ever before in Wales are increasing allergies to inhaler technique findings their profits as members of the Cambrian Alliance Group. 36 WELCOME ABOARD Why join them? Community Pharmacy Wales has revealed its new Chairman We’re independent & impartial meaning we’re truly focused on your needs. 40 COELIAC DISEASE » p.7 With over 1,200 members and an annual spending power of £0.5 billion The evolving role of the pharmacist in signposting we save you money on generics, PIs, OTCs & dressings. symptoms And we give you with the professional services & technology you need 44 WHAT’S IN A NAME? to grow your business including e-CASS - our price comparison, stock The social media campaign that’s personalising the face ordering tool that makes you money and saves you time. of healthcare 46 THE JURY IS OUT Contact us today and start making more money. The All Wales Medicines Strategy group on the e: [email protected] prevalence of antimicrobial resistance t: 0845 130 1187 » p.46 w:2 | cambrianalliance.co.uk NIHR | April 2017 WPR | April 2017 | 3 Medcom Scot mag advert.indd 1 3/7/2017 2:25:24 PM WWW.WALESHEALTHCARE.COM WWW.WALESHEALTHCARE.COM NEWS NEWS NEW STUDY been set aside for the protection The app, developed with Welsh of plants and wildlife, wildflower government funding, is targeted at SLEEPING PILLS TO IMPROVE meadows and a bee sanctuary. reducing pressure ulcers developing LINKED TO HIP DIABETES SELF- Sophie Howe, Future in the first place; but when they do Generations Commissioner, occur, it will help make the best use FRACTURES IN MANAGEMENT explained, ‘Projects like this are so of resources by allowing specialist important because as part of the staff to prioritise the most serious A small pilot study has found ELDERLY Future Generations Act it requires cases.